Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Any good SEO program starts with keywords.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Biznology

APRIL 9, 2018

Once there, they can engage with product and service content designed specifically for each point in the buying cycle. SEO based on keyword research is the first step in responding to this need. It also prioritizes the SEO projects from “low-hanging fruit” to “more work for less gain.”

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. Lower funnel keywords are an often neglected SEO strategy for marketers. SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Don’t start with the intent to maximize SEO, end with it. Now what if we add “Buy SaaS-based accounting software”?

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Content4Demand

JULY 23, 2020

Sometimes I feel like I’m in the SEO Bizarro World. Yet, not only do I still see B2B marketers doing this, but sometimes this is their only SEO strategy for content. Second, the evolution of search engines has opened a golden opportunity for SEO and content teams to work closer together for bigger benefit. Focus on the Output.

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

Biznology

APRIL 14, 2017

For example, if you realize that 81% of B2B purchase cycles start with a web search , then you probably invest in SEO. An investment in SEO means that you need to create a constant flow of content to help you get found. If you have video on your landing page, leads will be converted at an 80% higher rate.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

seo.co

APRIL 4, 2022

What you need is another step of the process: a way to convert your inbound traffic into paying customers (or at least get them further down the line in the buying cycle). The post Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO appeared first on SEO.co.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Contently

APRIL 20, 2023

With dollar values for SEO Traffic, Average PPC, and Net Value compared to other publications in the Contently platform , this approach captures how well you’re reaching your audience at the crucial research stage in the buying cycle, building the expertise, authority, and trust that Google’s algorithm values most.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

NuSpark Consulting

AUGUST 26, 2011

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

KoMarketing Associates

SEPTEMBER 18, 2013

Here are a series of SEO recommendations B2B marketers should consider in case study integration. A few SEO best practices can be found in this recent post. While at the surface level, these two surveys might seem contradictory, it is important to consider where B2B case studies fit in the B2B buying cycle.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Ledger Bennett

MAY 20, 2020

The opportunity lies in building quality pipeline and audiences with the understanding that buying cycles have increase so your conversion may come a couple of quarters later than you’d normally expect. The post Why is SEO often Overlooked in B2B Marketing? May 14, 2020. Copy appeared first on LEDGER BENNETT.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Valasys

JULY 17, 2020

Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Create SEO-friendly Content. Also, geo-targeting and focusing on local SEO strategy can boost your content game for web discoverability.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

seo.co

JULY 28, 2020

Organic Traffic as Part of SEO. + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. As such, consumer journey mapping is a vital part of your marketing strategy.

Buying Cycle 113

Buying Cycle Touchpoints Custom Publishing Education 113

Martech

SEPTEMBER 16, 2022

The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Journey analytics evaluates every piece of content a customer interacts with across the entire buying cycle and assesses how it impacts a measurable outcome (e.g., Why marketers should care about content marketing.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Biznology

DECEMBER 8, 2017

Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them. As an SEO, this has been the bane of my existence. I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). The promise of a modern marketing site is automated self-service marketing.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Lead Scoring 182

The Lead Agency

MARCH 6, 2019

SEO is a marathon, not a sprint. It’s funny how Google’s search algorithm is so dynamic` that the only thing constant in SEO is change. It is crucial for a company to sustain successful SEO, as it is a huge part of any B2B digital marketing strategy. Blogs and content are a vital part of any SEO strategy. Silo Model.

Lead Ranking 48

Lead Ranking SEO Marketing & Strategy Lead Scoring 48

Biznology

FEBRUARY 27, 2012

Businesses today understand that in order to be successful online, they need to have a positive search engine presence and invest in SEO. However, a mistake that they can sometimes make is to think that working on SEO is enough. Scaling back on everything else to focus on SEO will limit the potential of the SEO campaign.

SEO 80

SEO Marketing Strategy Marketing & Strategy Internet Marketing 80

KoMarketing Associates

AUGUST 6, 2019

Here are additional definitions from around the web: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. SEO and PPC Keyword Research. Buyer persona review enforced direction and the associated SEO keyword recommendation.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KEO Marketing

MARCH 29, 2016

Amplify your SEO strategy with these five steps. . Content strategy – Amplifying your SEO strategy through content requires more thought than just keyword optimization. And when you focus on using social media for engagement, it can amplify your entire SEO strategy, including content, and generate qualified leads.

SEO 48

SEO Marketing & Strategy Paid Search Agency Lead Scoring 48

Biznology

NOVEMBER 19, 2012

For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. The reasons why are simple.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Brandpoint

JULY 1, 2021

While optimized content is key to showing up in search, content marketing needs to be about much more than just SEO. Dive into what problems your audience has and how your service/product solves it, then go step by step in the buying cycle to create content to fit into each section (awareness, consideration, etc.).

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps in Delineating the Buyers’ Journey.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Hubspot

JULY 6, 2011

The answer is simple: Leverage the customer buying cycle. What’s the buying cycle, you ask? 5 Stages of the Customer Buying Cycle. But with so many options, you might be wondering when and where to deploy your campaigns, and more importantly, how to make them more effective.

Buying Cycle 28

Buying Cycle Top of Funnel Buy Ideal Customer Profiles 28

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Here are some questions to ponder for each element: Website.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Circle Studio

AUGUST 23, 2018

While many firms may choose to gate their white papers behind a form, posting an excerpt of the whitepaper will help with SEO and drive traffic to your website. Perform sitewide AND on-page search engine optimization (SEO). For more information, see our article on SEO best practices or check out Moz’s Web Developer’s SEO Cheat Sheet ).

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Here are some questions to ponder for each element: Website.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

KoMarketing Associates

MAY 4, 2017

Here are some of their definitions: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” ( source ).

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Consequently, the B2B marketers too, have started to optimize their SEO strategies to be featured in the voice searches of the prospects. Voice Search is a considerate factor in customers’ journeys.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

NuSpark Consulting

FEBRUARY 18, 2016

So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Classifying Your Website Pages and Offerings by Buying Cycle Stages. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100