Zoominfo

MAY 25, 2021

Initially inspired from a compliance requirement, marketers have just gotten a lot tighter on the quality of their data,” Brinker said on a recent episode of ZoomInfo’s podcast “Talk Data To Me.” “You You need quality data in order to be able to rely on what those machine learning algorithms are doing.”.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Industrial Marketer

AUGUST 10, 2021

The narrow segments and complicated, elongated buying cycles can make lead generation especially challenging for industrial marketing, but these difficulties are also what help us trace the contours of a definition of industrial marketing. It’s unlike any other B2B sector.

Examples 98

Examples Buying Cycle Segmentation Lead Generation 98

Outgrow

NOVEMBER 1, 2022

We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Because it’s not about B2B as this or buying cycles have changed or anything like that. Welcome to the Marketer Of The Month blog! . The growing reliance on AI. The Rapid Fire Round!

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

The Marketing Blender

APRIL 17, 2024

These are all very good reasons to invest more in market intelligence to know the emerging threats and stay ahead of competitors in developing what customers will want to buy next. Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Zoominfo

MAY 25, 2021

Initially inspired from a compliance requirement, marketers have just gotten a lot tighter on the quality of their data,” Brinker said on a recent episode of ZoomInfo’s podcast “Talk Data To Me.” “You You need quality data in order to be able to rely on what those machine learning algorithms are doing.”

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Hubspot

MARCH 26, 2015

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Really busy.

Planning 28

Planning Buying Cycle Barriers Network Marketing 28

Terminus

NOVEMBER 15, 2021

A situation where customers are entering the buying cycle in a completely different way than what the attribution software is telling you. However, when those same people were asked how they found Chris’s company, 82% said it was through social media or the podcast community. Check us out on Apple Podcasts , Spotify , or here.

Advertising Channels 52

Advertising Channels Word of Mouth Paid Search Agency Marketing Automation Services 52

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Martech

JULY 20, 2021

Other driving forces, which I mentioned at the start, are fundamental changes in the B2B buying cycle — shifts that the COVID pandemic accelerated as events and in-person meetings went virtual. MarTech Editorial Director Kim Davis described this challenge in a recent appearance on The Radcast podcast. Watch the clip here.

Marketing Management 112

Marketing Management Account Based Marketing Paid Search Agency ABM 112

Valasys

DECEMBER 5, 2019

Organizations will Prioritize audience- based structures: Amongst the most fundamental structural changes in the B2B marketing trends for 2020, optimizing the customers’ experience throughout their buying cycles will be the most important. & smoothen sales enablement. The untapped social media platforms such as TikTok & Reddit.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

NetLine

JUNE 5, 2023

The simplest definition of buyer-level intent data is: “an amalgam of information indicating a specific individual prospect is in their buying cycle and preparing to make a purchase decision.” Here are just a few of the big questions our B2B Demand Gen experts helped us answer: What is Buyer-level intent data, anyway?

Intent Data 52

Intent Data Intent Top of Funnel B2B Sales 52

Buzz Marketing for Technology

FEBRUARY 25, 2009

So try to map your tactics more to the buying cycle when you deploy them. Don’t think this next podcast is going to drive our awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver.

Social Media 100

Social Media Word of Mouth Buying Cycle Media 100

Sales Engine

AUGUST 13, 2015

People are 60 to 90 percent through their buying cycle before they talk to a sales rep. This podcast was created and published by TechnologyAdvice. Rafferty: We did a webinar a few months back that mentioned marketing is half-man, half-machine — maybe even 80 percent machine. That’s a big, big burden on marketing.

Lead Ranking 120

Lead Ranking Storytelling Marketing Qualified Leads Sales Qualified Leads 120

Madison Logic

JULY 20, 2023

Surrounding Buyers with a Multi-Channel, Full-Funnel Approach Buying committees don’t look for information on just one channel. LinkedIn finds that 75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Valasys

NOVEMBER 21, 2019

Targeting the right audiences at the right time & during their specific stages in the buying cycles is amongst the foremost benefits of Intent data which congeals intent data amongst the B2B marketing trends & studies that every marketer should know. Learn more : 6 Top Marketing Podcasts for B2B Marketers in 2020.

Planning 58

Planning Studies B2B Marketing Trends 58

Heinz Marketing

MARCH 1, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are listening to this on the podcast, thank you very much for subscribing. This has been an interesting year for podcasts. ” But those dogs became guests on the podcast.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Heinz Marketing

MARCH 9, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! For those of you listening on the podcast. And that combination has just worked extremely well to accelerate the buy cycle. You mentioned podcasts. Thank you very much for subscribing.

Sales Management 84

Sales Management Top of Funnel Work Management Marketing Management 84

Marketing Insider Group

AUGUST 24, 2015

Once you have your buyer personas, conduct a content audit and look at where the content gaps are in the buying cycle for each audience. Does your buyer persona have all the information they need at each stage of the buying cycle? If not, these are the topics you want to produce content for.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

KoMarketing Associates

FEBRUARY 18, 2016

KoMarketing’s 2015 Web Usability Report , in fact, shows, while blogs (and social media) have some impact across all stages of the buying cycle, this impact is not as significant as you may have assumed. But, really, connecting with customers across the sales cycle shouldn’t begin and end with content. Final Thoughts.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Crimson Marketing

JULY 23, 2015

Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. This article was inspired by my podcast interview with Kerry Langstaff , Vice President of Marketing at Xignite. Originally published with American Marketing Association.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. B2B Buying Process. Now we’ll look at each stage of the B2B buying cycle to get a better idea of the process B2B buyers go through to make purchasing decisions. Doing webinars, podcasts, and educational videos can grab their attention.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Sharpspring

MAY 6, 2021

Provide product comparison guides and relevant podcasts or videos with expert interviews to keep your brand alive. Nudge them with incentives like limited-time discounts or free shipping for “buying today.”. Look at each phase of the buying cycle and figure out where you can automate. Convert Customers.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Digilant

OCTOBER 15, 2020

Meeting consumers wherever they are in the buying cycle and serving ads and product recommendations based on that information would garner much greater success than playing a guessing game, offering deals and promotions that they thought customers would be interested in seeing. .

Planning 52

Planning Advertising Agencies Work Management Paid Search Agency 52

Buffer

MARCH 4, 2019

But if you’re not careful, you can actually damage conversion rates by ignoring the buy cycle. We had the pleasure of hosting Facebook ad expert Molly Pittman the Buffer Podcast back in episode 42 and she discussed this idea of lead magnets. About The Science of Social Media podcast. Enjoy the show?

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Tony Zambito

APRIL 2, 2008

I recently read and listened to on Brian Carroll's blog, B2B Lead Generation Blog , an interesting Podcast about the new role of sales as expert content filters. They will have to be the purveyors of knowledge about not only buyer personas, but also of gaining insight into the buying processes of their customers.

Buyer Personas 100

Buyer Personas Buying Cycle Knowledge Base Internet Marketing 100

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. It is possible & some of the most successful content marketers have been doing this for years now.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Marketing Insider Group

APRIL 24, 2012

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing.

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

Valasys

DECEMBER 18, 2019

Founded in the year 2000, the write-ups are specialized on a wide array of topics such as advertising, podcasts, marketing training, SEO, digital advertising, online marketing, case studies, research, seminars, webinars, conferences & B2B. It helps B2B clients connect with their customers & expedites their buying cycles.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Match your content to the site visitor’s role and their stage in the buying cycle.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Sharpspring

MAY 6, 2021

Provide product comparison guides and relevant podcasts or videos with expert interviews to keep your brand alive. Nudge them with incentives like limited-time discounts or free shipping for “buying today.”. Look at each phase of the buying cycle and figure out where you can automate. Convert Customers.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

Sharpspring

MAY 6, 2021

Provide product comparison guides and relevant podcasts or videos with expert interviews to keep your brand alive. Nudge them with incentives like limited-time discounts or free shipping for “buying today.”. Look at each phase of the buying cycle and figure out where you can automate. Convert Customers.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

markempa

OCTOBER 17, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

Buzz Marketing for Technology

APRIL 28, 2009

Also try to map your tactics more to the buying cycle when you deploy them. Don’t think this next podcast is going to drive awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Onalytica B2B

OCTOBER 30, 2018

SHOULD YOU THINK DIFFERENTLY ABOUT INFLUENCER ENGAGEMENT DEPENDING ON WHERE IN THE BUYING CYCLE YOU ARE TRYING TO TARGET YOUR MARKETING EFFORTS? If you would like to listen to the interview in full here is a link to the podcast: The post Interview with Robert Levin appeared first on onalytica.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Valasys

AUGUST 19, 2019

Marketers can invite the influencers to write guest blogs on their websites, talk about niche-specific products or services at disposal, on their web platforms, design e-books & slide shares & even to host podcasts relevant to their industries.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40