KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. After narrowing down a selection of vendors, buyers conduct their due diligence to see which companies align with their particular needs. The post How Customers are Reshaping the B2B Tech Buying Journey appeared first on DemandScience. Help us out.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 percent open rate — the highest of any industry. The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries. More than 70 percent of B2B buyers consume blog content while on their buyer journey.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

APRIL 2, 2019

56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. Depending on your industry, demonstrating thought leadership can take different shapes. Depending on your industry, demonstrating thought leadership can take different shapes.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Digilant

MAY 17, 2022

When the pandemic hit in 2020, digital audio saw a massive influx in users, with podcast listeners increasing by 30%. Similar to podcast ads, consumers often find voice-activated ads less intrusive and more engaging than other digital ads. Today, almost twice as many people own smart speakers than in 2018.

Activities 52

Activities Advertisements Advertising Paid Search Agency 52

6sense

AUGUST 28, 2021

If advertising wants to succeed in the future, however, the industry needs to figure out how to work around (or even with) these blockers to deliver their content. These nine entrepreneurs from Ad Age Collective have intimate knowledge of the online advertising industry. – Oz Etzioni, Clinch. – Latane Conant, 6sense.

Paid Search Agency 48

Paid Search Agency Work Management Advertisements Advertising 48

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The research shows that buyers are turning to channels where they can listen to an expert speak on a topic (e.g., Knowledge of industry/subject matter expertise. He is now an old man.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Aberdeen

DECEMBER 27, 2019

It’s not just about knowing that a lead is interested in your industry, topic, or product; it’s knowing that the lead is ready and willing to buy. From podcasts to case studies, blogs, and social media channels, intent data can reveal the type of content and the topics that deliver the best engagement and conversion rates.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

Sales Engine

AUGUST 13, 2015

The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode Paul went over modern marketing, lead generation, and how important storytelling is for the buyer's journey. Many times that comes through story.

Lead Ranking 120

Lead Ranking Storytelling Marketing Qualified Leads Sales Qualified Leads 120

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. . – Live podcast recording.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Buffer

MARCH 4, 2019

Tip #1: Understanding the buyer journey. It is predicated on the notion of building trust with the buyer over the course of several messages or interactions. Tip #1: Understand the buyer journey (or buyer cycle). A recent study on U.S. About The Science of Social Media podcast. Enjoy the show?

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The B2B Buyer Journey Is Unique for Everyone, So You Need to Personalize. Set up email triggers so that account reps when anyone reads case studies or watches product videos.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Convince & Convert

JUNE 30, 2013

In the book, I have lots of case studies about answering customer questions, highlighted (of course) by Marcus Sheridan from River Pools and Spas , who revolutionized his business and the swimming pool industry by focusing on teaching, not selling. Jay is the founder of [link] and host of the Social Pros podcast.

Top of Funnel 157

Top of Funnel FAQ Content Buyer's Journey 157

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. For example, become a guest speaker for another company’s podcast or webinar to reach a whole new audience. Use intent data to find in-market buyers.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Aberdeen

DECEMBER 27, 2019

It’s not just about knowing that a lead is interested in your industry, topic, or product; it’s knowing that the lead is ready and willing to buy. From podcasts to case studies, blogs, and social media channels, intent data can reveal the type of content and the topics that deliver the best engagement and conversion rates.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Buffer

DECEMBER 4, 2019

The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. You’re capturing people at a certain place in their buyer journey where they’re eager to buy, not eager to weigh the pros and cons of a major purchase. About The Science of Social Media podcast. Enjoy the show?

Social Media 98

Social Media Rules Media Click Rate 98

Envy

JANUARY 28, 2018

HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. Their video content is well integrated into their overall sales funnel, with great video content for each stage of buyers journey. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. If potential dual meanings exist in your industry, SEOs will catch them. Reveal "hidden keywords" within the buyer journey. HubSpot pioneered the buyer's journey in B2B before it was a big thing.

PPC 101

PPC Work Management SEO Top of Funnel 101

Content4Demand

DECEMBER 20, 2018

When you’re creating content, you need to truly examine your audience, their pain points, what their key insights are, where they are in the buyers’ journey, where your content will play in the buyer’s journey—early, middle or late-stage content? Do you have s strong library of case studies? Does format matter?

B2B Marketing 46

B2B Marketing B2B Advertising Agencies Peer-to-peer 46

Content Marketing Institute

NOVEMBER 12, 2018

HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is). Case studies. White papers, industry trends, and survey reports conducted by marketing. Topic-specific blog posts , podcasts, and the like.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Assimilating Case Studies into the Content Strategies: . 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hinge Marketing

MARCH 26, 2020

As digital tools get even better at meeting buyers’ expectations, these trends are likely to continue into the future. To address changing buyer behavior, firms need to adopt a thoughtful digital content strategy—one that reaches these tech-savvy people at every stage of their buyer journey. Influencers. Referral Sources.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Martech Advisor

DECEMBER 16, 2019

For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. Learn More: 3 Ways a Podcast Improves Customer Engagement. Simplify the buyer journey. You can also deliver Aha!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Outgrow

MAY 16, 2023

We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Originally from the UK, he has worked at the forefront of the industry in New Zealand for six years, serving over a thousand clients and leading successful campaigns for renowned brands like Spark, Uber, and Honda. Great to be here.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Golden Spiral

APRIL 1, 2022

One Bain study found a 5% increase in customer retention increases profits by 25%. Rich media tools (podcasting and video production). Marketers should invest time to understand business buyers and their preferences, and to optimize messaging and content for every stage of the B2B buyer journey. Social media.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Outgrow

AUGUST 31, 2022

We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry. Competitor analysis in the content industry. Welcome to the Marketer Of The Month blog! .

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Heinz Marketing

FEBRUARY 12, 2018

Talking about sale and marketing best practices, we’re featuring some of the best and brightest minds in the sales and marketing industry. We also are joined by a lot of people who are getting to us from the podcast. ” You guys have really invested in understanding the buyer journey. Today is no different.

Top of Funnel 49

Top of Funnel Enterprise Management Work Management Marketing Management 49

OutboundView

FEBRUARY 28, 2019

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Perhaps they are a visionary consultant or well-known face in their industry.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

B2B Digital Marketer

MARCH 18, 2021

Podcast Timestamps/Outline. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, So, and that’s exactly what happened with my case study. Contact Dr. Pelè at www.drpele.com. Memorable Quotes.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

NetLine

NOVEMBER 30, 2023

To better understand buyer needs, marketers can also look at other sources on current needs and challenges of your target market , such as insights from industry trend reports and analyst firms. If necessary, it may be helpful to break these down further by key vertical, segment, or buyer role.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Contently

JANUARY 2, 2018

Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. Instead, marketers will realize content is the golden thread that connects every experience in the customer journey.

Enterprise Management 160

Enterprise Management Top of Funnel Marketing Management Content Marketing 160

ClearVoice

NOVEMBER 12, 2021

Today, while text-based content is a main avenue to promote your brand, other types of new-school content types are audio (podcasts) and visual (video-based) content.

Top of Funnel 132

Top of Funnel Paid Content Planning Paid Search Agency 132

ClearVoice

APRIL 10, 2023

54% of decision-makers say they spend more than an hour every week reading thought-leadership pieces (LinkedIn-Edelman B2B Thought Leadership Impact Study ) Decision-makers spend a good amount of time reading thought leadership articles, but they don’t always like what they read. CMI ) See, I told you the answer to blogging was yes.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

accelerate agency

FEBRUARY 12, 2023

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. SEO for SaaS companies is especially important, given it is so vital to stay relevant and ahead of the game within the industry. Domain authority – How relevant is the content to your specific industry? How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87