Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. As you build your program, consider these five key areas.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Tony Zambito

JANUARY 10, 2022

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. What I often hear is the need to get more insights about their buyers and customers.

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClickDimensions

MARCH 23, 2022

The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. Here’s how to get started measuring and maximizing your employee advocacy ROI. Let the data tell you how to better tailor your content. Make sure that content topics align with employees’ roles.

ROI 98

ROI Paid Social Agency Buyer Personas Sales Cycle 98

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. You probably already have buyer personas and a customer journey map.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Scoop.it

SEPTEMBER 21, 2023

On-Page Engagement On-page engagement is a broad term used to describe the smaller metrics you should track if you want to measure the success of your content curation strategy. I recommend gathering visitors’ feedback and building buyer personas so you can better understand your target audience’s goals and pain points.

Curation 81

Curation Click Rate Content Open Rate 81

Tony Zambito

MAY 12, 2011

  This may be especially true in B2B organizations where inbound competencies haven’t been developed and measurements for productivity are based on outbound calls, appointments, and deals.    Buyer Persona Development can be a process and means for B2B Sales to reinvent itself. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Developing Buyer Personas Based on Audience Insights. Accessing more data means we can be more accurate with our personas.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Measurement. Measure and share your results. Buyer Personas for the B2B Marketer. Infrastructure. Process Planning. Program Execution. Map your content.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

Tony Zambito

MARCH 20, 2011

.  The deeper the understanding, the more targeted and relevant content can be for buyers.    Buyer persona development is a methodology for informing strategy.    Knowing what buyers are researching for determines what should be produced. .      Related articles. . 

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

Zoominfo

AUGUST 4, 2020

Build Multiple Buyer Personas By now you probably know about buyer personas and how to use them to develop content and sales strategies. The more buyer personas you have, the more well-rounded your lead scoring system will be. Why Should You Measure Lead Generation Success?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? As marketers, we strive to understand and adapt to the dynamic needs of our target audiences.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Tony Zambito

JANUARY 9, 2022

Although impossible to measure, the impact on the current American psyche is undoubtedly a negative one. Businesses today, to be businesses of tomorrow, will need to change their strategy on how to stay up to date with their understanding of buyers and customers.

Buyer Personas 196

Buyer Personas Correlation Buy Spending 196

Tiecas

APRIL 5, 2024

Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. focusing on those your buyers use most.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

B2B Marketing Insights - WE

MAY 3, 2018

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Creating a persona that’s helpful requires a fair amount of solid research.

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

Zoominfo

JUNE 26, 2020

To survive today’s market you need to know how to find your customers, put your product or service out there, and measure success. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

SalesGrape

NOVEMBER 19, 2023

Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences. One way to build effective buyer personas is by conducting thorough market research.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Tony Zambito

SEPTEMBER 14, 2009

At the conference, Kevin shared with the audience his use of a Buyer Persona Sales Playbook that was created as a go-to-market and selling guide for HP's Commercial Segment sales teams.  The guide included: A detailed description of an archetypal medical organization.  One message was clear at the Sales 2.0

Buyer Personas 100

Buyer Personas Conference Segmentation Planning 100

The Forward Observer

DECEMBER 15, 2023

This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company. It’s time to stop guessing. Christensen, Taddy Hall, Karen Dillon, and David S.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Marketing Insider Group

APRIL 19, 2021

The results are measurable, and the costs are low. A buyer’s journey encompasses everything from their first interaction with your company (e.g., Use Your Data to Create Buyer Personas. Creating buyer personas can help you bring what you do down to earth. Image via StoryboardThat.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

JULY 20, 2021

Value metrics, pricing models, and buyer personas set the framework for choosing a pricing strategy. Your value metric is how you measure your product’s per-unit value, and ultimately one of the main factors in how you arrive at an actual price. Utilize Buyer Personas. Read on for a complete guide to B2B pricing.

Pricing 359

Pricing Price B2B Buyer Personas 359

Marketing Insider Group

NOVEMBER 17, 2020

In general, the most successful ones have these attributes: Specific definition of goals and the KPIs (key performance indicators) you’ll rely on to measure effectiveness. Detailed and heavily researched buyer personas. you’ll use and how they align with your buyer persona preferences.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Lake One

MAY 14, 2020

But are you measuring that content engagement? You can make that easier by measuring content engagement with these five engagement metrics : 1. Brand market share is a tactic you can use to measure this. Again, this metric is best-measured when you compare it over time. Even if that’s followed with a guest post pitch.)

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Launch Marketing

FEBRUARY 7, 2024

Create buyer personas to better understand how to craft the messaging for your product. To craft cohesive buyer personas and identify your target market , consider these questions. Keep in mind your buyer personas and company mission when developing the positioning for your product launch.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy B2B Marketing Planning 114

Salesforce Marketing Cloud

OCTOBER 31, 2023

A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

Oktopost

JANUARY 25, 2024

Create clear social media goals The key to a successful social media strategy lies in clearly defined goals and measurable KPIs that align with broader business objectives. To measure the effectiveness of social media initiatives, you should identify specific KPIs aligned with the targeted customer life cycle stages.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

KoMarketing Associates

SEPTEMBER 15, 2020

Just 14% of marketers said they were currently rolling out an ABM pilot program, while 22% said they fully have an ABM strategy in place and it is measurable. Other obstacles include tracking and analyzing campaign performance (38.30%) and buyer persona and messaging development (37.02%).

Account Based Marketing 157

Account Based Marketing Marketing Report Marketing & Strategy Planning 157

ANNUITAS

FEBRUARY 25, 2020

While it’s true that some marketing efforts can be too specific and exclude potential buyers, you should still consider whether or not your current segmentation is too broad, and if necessary, further segment these divisions by behavioral or attitudinal aspects. Knowing the context in which a buyer might come to your site is important.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Hubspot

JANUARY 6, 2021

Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process. The way that sales effectiveness is measured can vary by company or sales organization depending on which sales metrics are the most important to them.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Zoominfo

OCTOBER 5, 2021

To survive today’s market you need to know how to find your customers, put your product or service out there, and measure success. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Webbiquity

MAY 11, 2021

Who is your competition and how do you measure up? Part of your audit should include creating buyer personas. Even if you’ve created personas in the past, your customer base may have changed somewhat over time. Do you understand your target market? Who are they? Have they changed since you started your business?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Navigate the Channel

AUGUST 14, 2023

Decision The decision stage is the final step, where buyers evaluate the available options and choose the one that best aligns with their requirements. Mapping Customer Personas Identifying Buyer Personas Creating accurate buyer personas helps tailor marketing efforts to specific audience segments.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Zoominfo

JUNE 28, 2023

Creating buyer personas enables your team to reach out to groups of customers at scale based on shared characteristics. For example, at ZoomInfo, one of our buyer personas is sales directors in the manufacturing industry, whereas another buyer persona is marketing directors in the technology industry.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Navigate the Channel

DECEMBER 15, 2023

Measurable Outcomes : Specific objectives allow you to measure the success of your content marketing campaigns. Adaptability : Clear objectives serve as benchmarks against which you can measure progress. Identifying your target audience and creating buyer personas are foundational steps in content marketing.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

SalesIntel

NOVEMBER 17, 2022

Measurable results : Email marketing campaigns can be easily tracked and measured, allowing you to see how well your messages are performing and make data-driven decisions about future campaigns. Plan content ideas for buyer personas in this stage. Devise content concepts for buyer personas in the Consideration Stage.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98