Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

SEPTEMBER 19, 2017

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don't compete with each other for the same long-tail keyword -- because they're all ranking for the same broader topic. 1) Choose a topic. At least at first. 2) Write (or designate) a pillar page.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

EveryoneSocial

FEBRUARY 26, 2019

7% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive buyer journey. Target your buyer persona pain points. Techclient ). Slideshare ). Search Engine Journal ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

SmartBug Media

FEBRUARY 5, 2020

Before you start writing, brainstorm topics you know your buyer personas care about. Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Keep your buyer personas , their motivations, challenges, interests, etc.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Thus, they need to develop a persona for people they want to turn into fans.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

SEPTEMBER 15, 2016

We kept buyer personas in mind, considering who the target customers were. In fact, it was labeled as a "low volume" keyword in our HubSpot portal, meaning you could count monthly searches on two hands. Since the keyword "church icons" was so specific, it's unlikely to show up as a recommended keyword in any keyword tool.

Keywords 28

Keywords Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

MARCH 26, 2013

Articulate your buyer personas. To understand how you want to stand out from your competitors in the SERPs, you have to understand your buyer personas, first. Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

SEPTEMBER 5, 2013

You can keep your focus broad, but delve deeper into mapping your content toward buyer personas. Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Zoominfo

JUNE 15, 2022

Better, more relevant content Profiling customers helps marketers produce more relevant, useful content by identifying long-tail keywords that are pertinent to the problems prospects are attempting to solve. Buyer personas are “fictional” examples of your prospective customers.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Hubspot

APRIL 10, 2013

There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool. Using a keyword analytics tool like HubSpot''s, investigate which keywords that are being used to find your website and, scanning through each one, search for elements of user intent.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

accelerate agency

FEBRUARY 12, 2023

Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ Targeting the right buyer persona. A tried and true way to better understand your target audience is to build buyer personas. With buyer personas, it’s easier to put yourself in the shoes of prospective customers.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JANUARY 21, 2016

Do you have buyer personas ? Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. Here are 10 marketing plan must-haves and must-dos to maximize your opportunity for marketing ROI: 1) Analyze your audience. Yes it’s Marketing 101.but

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

SmartBug Media

JANUARY 2, 2020

Define your buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based off research and data from your company's current customers. The better you know your persona, the more successful you'll be in all of your content marketing efforts. Create an editorial calendar.

Paid Content 92

Paid Content Marketing & Strategy Marketing Strategy Planning 92

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. We used to be able to throw up a page about a super specific long-tail keyword and see it rank in no time – even if we were competing against big brands. Guess what?

SEO 89

SEO Long Tail Marketing Lead Ranking Lead Scoring 89

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Hubspot

JULY 13, 2015

Hopefully you have a pretty good idea about who your target market is based on your buyer persona research , but finding the best audience for your video ads might require a few attempts. You can also use Facebook Conversion Pixels to see the long-tail effect of your video campaign.

Facebook 28

Facebook Video Marketing Ads CTR 28

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. Instead of simply choosing particular long-tail keywords to write and optimize a blog post about to try to rank in search, this model more intentionally organizes a site architecture into topic groups. At least at first.

Long Tail Marketing 74

Long Tail Marketing SERP Keywords Content 74

Hubspot

MAY 21, 2013

You’ve spent hours (or even days) creating content you think your buyer personas would love, only to have someone else reap the benefits on their own site? How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Then the anger sets in. For visual content, use Google’s image search.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Write for your specific buyer persona(s). Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Add engaging and relevant visual content.

Top of Funnel 101

Top of Funnel SEO Lead Ranking Lead Scoring 101

Moz

MAY 6, 2019

Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Which keywords do your buyer personas use? Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Ranking 71

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ Targeting the right buyer persona. wants more information.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Directive Agency

JUNE 2, 2023

To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Someone who searches for long-tail keywords like ‘Is VoIP cost effective for startups?’ Targeting the right buyer persona. wants more information.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Is the content speaking to your buyer personas?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SnapApp

OCTOBER 14, 2016

Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences. Map Out a Content Plan for Each Buyer Persona. Each type of buyer is unique in what they need through each stage of the Buyer’s Journey. Create an Editorial Calendar.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Single Grain

JUNE 26, 2020

Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Here’s Google’s guide to Schema markup that explains the type of code you need, and how to implement it. 3) Design for Mobile First.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

NOVEMBER 21, 2018

Successful businesses of any size play the long game, understanding that growth and profit may take some time. Source: HubSpot. Create detailed buyer personas and deliver the content they want to the places they spend their time online. Source: HubSpot. That's cluster content. That's a major win for you.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. The best way to guard against wasting your time creating content is to create and use buyer personas.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28