Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. When conducting keyword research, many SEO professionals fail to capture high-value long-tail keywords with strong user intent.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Moz

MAY 6, 2019

Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Which keywords do your buyer personas use? Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

JANUARY 13, 2014

Buyer Persona. Knowing your audience is vital to your success in content marketing -- buyer personas help you do just that. We''ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. Clickthrough Rate. Experimental Content.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 10) Buyer Persona. Learn more about developing buyer personas here.). 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28