Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 77

CMS Development Product Buyer Personas Industry CMS 77

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. Buyer Personas.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

AUGUST 19, 2021

Buyer Personas. If you haven’t already ironed out your buyer personas , now is the time to do it. According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” That’s right, it’s time to put your interviewing hat on!

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. What Is a Buyer’s Journey? Today, this journey often involves the use of search engines.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. For this type of campaign, it’s best to use an automated Ideal Customer Profile (ICP) workflow to flag best-fit companies. Which brands have the most name recognition and respect among that segment of buyers? Need convincing?

Ideal Customer Profiles 81

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 81

KoMarketing Associates

JANUARY 27, 2015

Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? If your organization has completed marketing research, this can cut down the time it may take to put together accurate buyer personas.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

The Lead Agency

APRIL 13, 2023

According to a Demand Gen Report , 96% of B2B buyers consider content from industry influencers and thought leaders valuable in their decision-making process. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

SmartBug Media

APRIL 24, 2023

Here’s an example of super-strong brand awareness: At some point you have probably thought something along the lines of, “I have horrible allergies and I could really use a Kleenex.” This is a perfect example of a company building such strong brand awareness that its name is synonymous with the product it sells.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Stevens & Tate

MARCH 22, 2021

If you don’t keep your website competitive, you could end up losing potential leads and customers as a result. Re-evaluate Your Buyer Personas. With that in mind, developing buyer personas is crucial; however, if you haven’t revisited your buyer personas for a while, it may be time to do so.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

SmartBug Media

SEPTEMBER 25, 2019

Originally published July 20, 2015. Although technology and innovative thinking are important components, Netflix owes a lot to the fact that it has found ways to build its brand around the customer and customer preferences. Buyer personas and journey. Updated September 25, 2019. Website design and structure.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in. Start by creating your buyer personas. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Marketing Insider Group

AUGUST 24, 2015

Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan. Step # 5 : Commit To A Publishing Schedule.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Only B2B

FEBRUARY 6, 2018

Hubspot, credited for coining the term Inbound marketing defines it as something that “…focuses on creating quality content that pulls people toward your company and product where they naturally want to be. Examples of Inbound and Demand generation. For example, email blast. Another example is cold calling. Merging both.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. Manage and Publish with a Content Management System. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. It’s a powerful way to establish credibility.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 9, 2020

While some of the tactics on this list will take a bit more time and strategic energy to execute on than automatic ads generated with third-party data, these alternatives can still help you learn about your audience target, develop a buyer persona, and pinpoint ads or marketing materials to the right prospects.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Hubspot

AUGUST 30, 2019

It should encourage them to convert from leads into subscribers or customers. Since so many more people search the Internet from different devices and locations, responsive design is necessary to ensure visitors and customers have a pleasant experience on your site. For example, look at HubSpot’s Buyer Persona Generator landing page.

Landing Pages 78

Landing Pages Design Buyer Personas Paid Search Agency 78

Hubspot

OCTOBER 13, 2019

In other words, customers want companies to understand their behavior. Below, let's discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. Customers consider other people's thoughts and opinions before buying a product. The Theory of Consumer Behavior.

Work Management 78

Work Management Marketing Management Buyer Personas Marketing & Strategy 78

SmartBug Media

FEBRUARY 28, 2020

Have you ever published a blog about how awesome your credit cards are, but had nobody click the CTA to open an account? Bonus points: if you’re on HubSpot’s CMS, create an A/B test of your page variations. When that database only has an incomplete view of your prospect and/or customer info, your ability to target diminishes greatly.

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Hubspot

JANUARY 19, 2016

For medtech marketing, that is the sole goal behind every published case study. Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. Outcome Focused Case Study: An Example.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Hubspot

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Research your buyer personas and audience. allows you to provide quick customer service and support. Customize and brand your profile.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

FEBRUARY 26, 2019

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Hubspot

JULY 6, 2020

For instance, let's say you work for a small company and want to publish two blog posts a week on your company's blog. From lead generation tactics to email workflows, a solid marketing strategy should cater to all stages of the buyer's journey. That's fine! Outsourcing Marketing Analytics. Outsourcing Social Media Strategy.

Work Management 100

Work Management Marketing Management Paid Search Agency Advertising Agencies 100

Marketing Insider Group

JANUARY 31, 2022

It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right. Define buyer personas.

Top of Funnel 277

Top of Funnel Examples Marketing & Strategy Paid Search Agency 277

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. For example, add related-content recommendations at the bottom of every post.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

JANUARY 25, 2012

That's why, like publishers, inbound marketers must have a detailed picture of their target audience in order to create optimal content for them. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles.

Buyer Personas 28

Buyer Personas Ad Building Ideal Customer Profiles Demographics 28

Hubspot

MARCH 6, 2017

If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. For example, you can enable Facebook’s Shop Section or Instagram's Shopping feature on your profiles. Foster Relationships With Customers.

Social Media 69

Social Media Social Marketing Work Management Media 69

Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. Their approach has to be specific with tradeshows, industry advertising, or while cultivating customer relationships. The goal is to be top of mind to your ideal customer by getting in front of them.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

Hubspot

MARCH 25, 2020

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. The key to successful local marketing is accurately defining your buyer personas. You may be able to attract new local customers by implementing these for your company.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

PureB2B

MAY 30, 2022

As soon as a site like Close or HubSpot publish their latest cold email templates, they’re going to be put to the test by sales reps. Now, this doesn’t mean you can get by simply adding custom {{name}} or {{company}} fields within the subject line. Cold email subject line examples: Noticed you’re using [competitor software].

Copywriting 62

Copywriting Practices Best Practices Template 62

SnapApp

MAY 29, 2018

You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. The reason it’s useful to divide leads up into these categories is because you need to approach them differently depending on their stage of the buyer’s journey. Understand your buyer profile. “71%

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Tony Zambito

MAY 5, 2010

Image by HubSpot via Flickr. The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views?   What is really going on is hard to say at the moment. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115