Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 249

Event Marketing Conference Trends Planning 249

Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 221

Planning Marketing Plans Work Management Marketing Management 221

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Don’t feel that you have to stick strictly to business topics.

Best Practices 266

Best Practices Content Social Media Planning 266

Marketing Insider Group

DECEMBER 8, 2020

Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle.

Digital Transformation 273

Digital Transformation Marketing AI Work Management Marketing Management 273

Marketing Insider Group

APRIL 28, 2021

If someone has questions about your business or the content itself, they need to be able to contact you through the method most convenient to them. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Here’s why.

SEO 304

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 304

BenchmarkONE

OCTOBER 6, 2020

As small business owners, it’s always a good idea to look for more opportunities. So, despite creating a solid customer base for your business, new customers are integral for growth in the long run. Refine Your Inbound Marketing Tactic. Event Marketing can make more people aware of the services and products you offer.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Outgrow

MARCH 18, 2020

Top 5 Mailchimp Integration To Grow Your Business. I think all marketers agree on one thing. In fact, the same could be said about marketing tools and their integrations. The marketing features of Lightspeed helps marketing teams make their online businesses searchable. Collaborations are the key to success.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. But as this stretches on, some marketers are trying to be clever.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Martech

APRIL 10, 2024

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.

CRM 94

CRM Work Management Marketing Management Marketing Automation Services 94

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tactics 275

Tactics Advertising Agencies Paid Search Agency Focus Group 275

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? out of 500,000 businesses) with a 98% CEO approval rating.

Account Based Marketing 81

Account Based Marketing ABM DemandBase Marketing Analytics Tools 81

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. Think about the business needs and the skill level you need to complete the job before investing in a VP of Marketing. Some VPs are well-versed in demand generation, while others are brand marketers.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. What are the benefits of using a video library for business? The average B2B business has published 377 videos and plans to double that in the next 12 months.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Need to get more from your customer marketing?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report What Are the Benefits of Using a Video Library for Business?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Here’s the rest of that conversation.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Let’s cut to the chase. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 12, 2019

Stop thinking of events purely as a marketing opportunity and consider them more as a chance to engage better with your audience and build trust. Consumers are increasingly demanding authenticity from brands and becoming distrustful of big business. Get started today and generate more traffic and leads for your business.

Trends 250

Trends Marketing AI Co-Registration Merchandising 250

Heinz Marketing

JULY 22, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. The same question applies – do you want to target all of these areas of your business? Step 2: Define Your Business Goals. Next, you’ll want to define your business goals. Content marketing. Digital marketing.

Planning 136

Planning Ideal Customer Profiles Campaigns Top of Funnel 136

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Sword and the Script | B2B

MARCH 23, 2021

It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. The study surveyed 356 respondents in January 2021 – 95% of whom hold the title of vice president of marketing or above.

Ad Building 82

Ad Building Brand Identity Branding CMO 82

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. More competencies required including content marketing, social, and operations. The advent of MarTech and data-driven marketing. IT is like HR.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. B2B companies can look forward to: New Markets: Sustainable products and services will open new markets.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

BOP Design

OCTOBER 7, 2020

B2B Marketing Will Never Be the Same. If you are an event marketing company or a convention center, you may be hoping for things to go back to normal. B2B companies need to accept reality and determine a long-term strategy based on more virtual selling and digital marketing. Your Market Is Much Larger.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 202

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 202

Brandpoint

NOVEMBER 10, 2020

In fact I had three in-person events in California this week — and I got creative with the planners to help make them happen: one was in a vineyard near Santa Barbara; one was on a rooftop deck over the bay in San Francisco; and one was in a redwood forest near Sacramento. The world CAN get back to business, we just need to get more creative.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

SEPTEMBER 26, 2023

Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The Taste of Minnesota event returned this year for the first time since 2019.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 87

Budget Programs Broadcasting Marketing Budget Conference 87

Marketing Insider Group

JANUARY 16, 2020

As I’ve said so many times before, you want to tie objectives from your content marketing efforts to the overall business goals. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. This topic would fall under the blog’s theme of content marketing.).

Planning 314

Planning Conversion Top of Funnel Custom Publishing 314

Launch Marketing

FEBRUARY 14, 2024

In the B2B space, your audience is other businesses. Events or Conferences remain a solid traditional marketing tactic. 80% of marketers say they are one of the most critical marketing channels for achieving business goals. Check out these event marketing strategies to ensure yours measures up.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 111

Enterprise Management B2B Marketing B2B Marketing Management 111

FMG Suite

JUNE 7, 2021

But you want to make sure your customer appreciation event doesn’t turn into a sales or consulting event. Your clients are there to enjoy themselves, and if you make them feel at ease and welcome, the business end of the relationship will take care of itself. . Client appreciation is a family affair.

Personalization 52

Personalization Class Communities Advertising Mediums 52

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Consult a Full Service Exhibit Marketing Agency. There are a number of benefits to consulting a marketing agency for trade show booth design. Guest post by Tifany Scifo.

Trade Show 113

Trade Show Tips Ad Building Work Management 113