Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

NuSpark Consulting

JANUARY 21, 2019

I’m generally a play-by-the-rules kinda gal. Breaking the Rules. The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing. Rule 1: Thou Shalt Not Sell. Rule 2: Thou Shalt Not Talk About Yourself. It just happens in an entrepreneurial environment.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

The Mx Group

MAY 5, 2017

Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. In a breakout session, SiriusDecisions’ James Famico shared three qualities of successful nurture journeys: relevant topics, information mapped to buyer personas , and content for the right buy cycle stages.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Martech

DECEMBER 19, 2023

One that is in rhythm with your buying cycle. We’ve been working with one of our clients to help them prove to the business that their buying cycle is beyond the arbitrary two-year cut-off point that they’ve applied and that the sunsetting policy should be beyond this date, not before it. Get MarTech!

Marketing & Strategy 113

Marketing & Strategy Opt-out CAN-SPAM Work Management 113

Biznology

DECEMBER 8, 2017

I’m constantly trying to prove that the traffic I helped generate had positive business results. In a perfect world, you build all the content the user needs to go through the buy cycle, and you string the content together into client experiences that end in purchase, or advocacy, or renewal, or whatever your end goal is.

Ideal Customer Profiles 182

Ideal Customer Profiles Wiki Paid Search Agency Lead Scoring 182

Marketing Insider Group

DECEMBER 17, 2019

Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template. B2B marketing has a bad reputation.

Tactics 268

Tactics B2B Marketing Work Management Planning 268

Martech

AUGUST 7, 2023

It’s essential to understand your regular buying cycle — how often people buy, whether they repurchase at similar intervals but only at certain times of the year and other variables. If your normal buying cycle is 60 days, these could be customers whose last purchase was a few days on either side of that cycle.

Budget Programs 94

Budget Programs A/B testing Buying Cycle Email Marketing 94

Content4Demand

OCTOBER 25, 2022

What I’ve found is that it’s an outstanding way to initiate conversations about content with business stakeholders. With many of the audits I’ve done at multiple organizations, we’ve looked at multiple business units or industries and have tabulated the results for those individual groups. Also things like stages of the buy cycle.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

Madison Logic

FEBRUARY 7, 2024

At a time marked by an uncertain economic climate, evolving buyer behaviors, and significant technological developments, you need to make changes and improvements to your business approach to yield higher gains. According to LinkedIn’s 95-5 Rule , at any given time only 5% of potential buyers are in-market for your solution right now.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

eTrigue

DECEMBER 2, 2021

Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

ClearVoice

DECEMBER 18, 2023

Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn. Spruce up your content with verifiable data to make your message more believable.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

ClearVoice

SEPTEMBER 22, 2022

Customer relationship management (CRM) software has revolutionized how businesses interact with customers. At its core, a CRM system helps businesses manage customer data by centralizing it. It also helps businesses segment their audiences, track customer changes over time, and expand their target audiences.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

ANNUITAS

JULY 2, 2020

This is when they begin re-assessing options and are likely to move business to those with whom they’ve built the strongest relationships. Their ability to drum up new business strictly from relationships has been significantly reduced, but in its place is a surge of demand for a new banking partner. Revisit Your Demand Process.

Demand 130

Demand Buy Work Management Process 130

SalesIntel

SEPTEMBER 14, 2023

This enables them to identify, target and engage prospects early in the buying cycle, prioritize and score leads more effectively, and win against competition. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Industrial Marketing Today

FEBRUARY 7, 2011

What I found contradicts the rules of content marketing as practiced today. Here’s what I’m talking about: Everyone of them either uses Business Units or Markets in their main navigation to list the industries they serve (they all serve similar ones). I figured these companies would be great examples of marketing with content.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

LeanData

JULY 13, 2020

GE Digital, is a strategic business for GE with $1.2 billion annual revenue, long buying cycles of 18+ months, complex buying groups, and stakeholders across the globe. Delivering what customers expect today: a connected buying experience across teams, products, and platforms. The Solution: LeanData. The Results.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Heinz Marketing

MAY 12, 2022

They have self-nurturing landing pages that surface relevant content to the prospect, therefore accelerating the buying cycle. It qualifies leads, routes them to the correct sales rep (based on rules that you set), and displays a simple self-serve scheduler for your prospect to book a time.

Work Management 107

Work Management Marketing Management B2B Peer-to-peer 107

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Adobe Experience Cloud Blog

MAY 15, 2019

There will always be other businesses—as well as friends, family members, and the latest Netflix shows—competing for space in their heads. Are they at the right stage of the buying cycle? Today, marketing means interacting with prospects on lots of platforms and through lots of channels—each with different rules and parameters.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

DiscoverOrg

MARCH 8, 2017

As a rule of thumb, you want to be as close to 0% as possible, but providers give a little leeway up to 15% depending on the size, target industry, and circumstances of your list. Where are your leads in the buying cycle? Bounce Rates – ISPs require email marketing providers to enforce certain bounce rate thresholds.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

NuSpark Consulting

JUNE 29, 2015

While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why should the company create content on anything but the business itself? Content Marketing Conquers the Buying Cycle. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Outreach

MAY 14, 2019

Business-to-business (B2B) describes a commercial relationship between business entities. In general, it involves high price points, long and complex buying cycles, and direct outreach and follow-up to prospects via multiple communication channels. What is B2B Sales? Sales Process.

B2B Sales 91

B2B Sales B2B Sales Cycle Advertising Agencies 91

Conversica

APRIL 9, 2021

Let’s explore what Conversational AI is, how it is used by businesses to interact with customers, and its benefits. Conversational AI combines artificial intelligence with natural-language processing (NLU and NLG) and Machine Learning technologies to engage contacts in two-way, human-like conversations at scale to drive business outcomes.

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The real value is in the rules and logic used to deliver the right message at the right time. Your Turn This is one possibility.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

SmartBug Media

JULY 26, 2019

The weight that a particular action or piece of demographic information carries within lead scoring or routing rules will depend on your company. Stage in the buying cycle as indicated by the content they consume (e.g., As your business and buyers change, there will inevitably be a need to shift your handoff.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 84

ClickZ

JANUARY 22, 2020

The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Perfect for: Driving lead management.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

NuSpark Consulting

APRIL 3, 2018

Learn to Play by Google’s Rules. Or are you seeking people considering buying? These individuals are at distinct phases of the buying cycle and, thus, will ask different questions. Deliver the right people to the page — those for whom your message and offer are relevant. You don’t want to pay for the wrong people.

Adwords 169

Adwords Paid Search Agency Lead Scoring Lead Ranking 169

Canadian Marketing Association

MARCH 14, 2017

Do not put all your eggs in the digital basket “Technology has changed the way we live, the way we do business and the way we market products. By Robert Wyatt , Business Services Director, Optima Communications International. – Shared by Stacey Cummings , Marketing Director, yconic.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48

6sense

JANUARY 20, 2022

Sharing this kind of news only 10 months after we announced our Series D round back in March makes me not only take a step back and appreciate the tremendous momentum in our business and industry overall, but also recognize the unique relationship we have with our customers. . I believe our business model is a key differentiator.

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Buzz Marketing for Technology

JUNE 17, 2015

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. Again this approach isn’t new technically innovative, but it is underexploited.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Ambal's Amusings

SEPTEMBER 9, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Hubspot

NOVEMBER 28, 2021

When you first start out in business, you can probably manage to keep all of your customers or clients top-of-mind … because you don’t have that many. Contacting them at regular intervals to follow up on something they plan to buy or have already bought gets trickier. At this stage, sticky notes are your best friend.

CRM 90

CRM Work Management Marketing & Strategy Marketing Management 90

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120