Next-Level Nurture Building Manual for B2B Marketers
PathFactory
APRIL 20, 2021
There’s just one problem: the rules have changed. Don’t just take our word for it: according to Salesforce, 82% of business buyers want the same experience as when they’re buying for themselves. There are several ways to segment your nurture, depending on both the nature of your business as well as the data you have access to.
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