Hubspot

JANUARY 20, 2021

Starting with your audience: Does vlogging align with your user persona? Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. Food shopping series.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 20, 2012

So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? One of the greatest blogging challenges is not the actual writing. Lucky for you, this is where our new blog editorial calendar template comes in handy! Keywords and Target Personas.

Template 28

Template Business Blogging Planning Buyer Personas 28

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Brandpoint

DECEMBER 27, 2018

It has the power to grow a business. This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. So what does lead generation with content look like? Content’s role in lead generation. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

NuSpark Consulting

JUNE 24, 2012

With more than 40 million users Google+ is growing as a social media powerhouse. Considering Google is the largest search engine in the world it would only make sense that you create a Google+ business page. Is it actually working : Google+ lead generation can be tracked.

Google 100

Google Adsense Business Social Media 100

Hubspot

APRIL 5, 2018

If you have yet to try it, here's how it works: You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords (see screenshot below). Google AdWords Keyword Planner. DoubleClick Search by Google.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

JULY 23, 2010

Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. If you can include your keywords. Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

JUNE 16, 2015

It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content. • But get out and meet people, too. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. The context and user experience is just completely different, so it makes sense to test different thing on different devices. Can we run some user tests to see where people are struggling with our forms?

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

ClearVoice

MAY 26, 2022

Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Single Grain

DECEMBER 29, 2020

Here’s How to Rank for Multiple Keywords in One Piece of Content. In his article Why I Almost Walked Away from the $500k/month Company I Founded , he details the growing pains that Groove experienced back in 2016 when there were simply too many users to support, so they were forced to rebuild halfway through. 3) Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. Configure Your Blog.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Your content also needs to perform another key function.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

LeadSquared

OCTOBER 24, 2013

Also make sure that the content you post on Google+ is relevant for search terms (keywords) that you want to rank. Add attractive images to all your posts (a good sized one, not a thumbnail) and optimize it with your keyword. If you are setting up a business blog with monetization in mind, WordPress is a definite choice.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Industrial Marketing Today

JUNE 11, 2011

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. This can be done easily via the Admin panel.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Hubspot

JUNE 20, 2014

Your to-do list, in order: Step 1: Make a list of relevant keywords. Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts. Brainstorm a list of 40-50 keywords and phrases to start.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

JUNE 12, 2012

You can search sites like Flickr, Fotopedia, Pixabay, and Google Images for your images -- just be sure to give attribution somewhere within your blog post to the original artist, and a link back to their page! 3) Google Keyword Tool. But how do you know what keywords to target if you don't know their search volume and competitiveness?

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

AUGUST 5, 2011

It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. Each of these 248,000,000 pages has the opportunity to rank for any number of keywords in search engines.

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Scoring 28

ClearVoice

JUNE 3, 2022

To generate good SEO writing, you need to have a solid strategy and a sound tactical approach. In the early days of SEO, people would stuff their content with keywords that helped achieve the short-term gain of a higher page rank. Most users go to Google for exactly those reasons in the first place. Let’s dive in.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? In other words, CTAs point traffic to your offers and help you generate leads.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor. in this nicely-done infgraphic.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Industrial Marketing Today

AUGUST 20, 2010

Make sure your primary navigation and site pages conform to a familiar user interface. Website copy optimized for keywords and phrases is how your technical audience will find you. Is Your Industrial Website Still Just a Business Card? Engineers are creatures of habit. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

DECEMBER 23, 2012

The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies. Users spoke, and it turns out that Instagram listened. Twitter Passes 200 Million Monthly Active Users, a 42% Increase Over 9 Months, From TechCrunch.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. It then sorts the users by follower count (or "influence").

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

JANUARY 2, 2013

Then, you could drill down into more detail to see which keyword they searched to get to your website. For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

JUNE 25, 2012

And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area. 5) You Can Generate High-Quality Conversions.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

MAY 31, 2013

First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users. Where is the traffic to your blog coming from? Analytics, my friends.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

FEBRUARY 10, 2014

We''ll highlight which add-ons are must-haves for every blog and provide you with information so you can prioritize which ones make sense for your blog. 13 Common Add-Ons to Consider for Your Blog. Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28