Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Share this on Facebook.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Source: Pew Research ).

eCommerce 90

eCommerce Peer-to-peer Statistics Thought Leadership 90

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog.

PR 100

PR Stats Social Media Twitter 100

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%). – White papers and research reports (59%). Social Media Today ). And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. • Blogs are a source of fresh content, which search engines love.

SEO 100

SEO Enterprise Management Digg Press 100

Hubspot

NOVEMBER 23, 2011

You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. You're (probably) not business blogging just for fun. Maybe some leads?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. 30 Tips and Tricks for Mastering Facebook Marketing.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. Share this on Bebo. Post on Google Buzz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Webbiquity

MAY 4, 2010

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Create “linkable&# content.

RSS 100

RSS Digg Tagging Blogger 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? I came across two research studies that answer the last question with a big YES!

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Webbiquity

FEBRUARY 9, 2010

This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Finally, when using social media for research purposes, buyers are most interested in hearing from independent third parties, with blogs, boards and forums being the most popular tools.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. In short, this is good, practical and actionable stuff and not some marketing theory.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Your prospects will find pricing information even without your help. The only problem is, you’ve now lost control of your pricing messaging.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Refresh - Content gets stale over time. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. Change the title, heads and subheads and reword the bullets or key points.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.).

Stats 242

Stats Twitter Linkedin Planning 242

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ).

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

MAY 24, 2012

But instead of throwing all 120 amazing data points at you, in this blog post we wanted to highlight what we felt were some of the most interesting data points from the presentation. 1) Research is a vital part of online shopping. 79% of online shoppers spend at least 50% of their shopping time researching products.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

JULY 29, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60