Litmus

NOVEMBER 24, 2023

While email marketers (justifiably) emphasize Black Friday email campaigns in their holiday email strategy, it’s not your only shot to hit your end-of-year goals. This year, Green Monday lands on December 11th, 2023, but marketers don’t need to stick to a strict schedule with this event. The “Green” stands for, well, American money.

Urgency Marketing 92

Urgency Marketing Best Practices Bundling Promotion 92

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. Buy my stuff!”. Click here to….

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. For proper context, and crafting the right strategies and tactics, let’s frame the challenge and the opportunity based on why and how business professionals and their organizations buy. how to change now).

B2B Sales 109

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 109

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Broadening your perspective and rеfining your approaches can lead to morе sales this festive season. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Unbounce

OCTOBER 22, 2020

This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. Use these tips from the leading ecommerce experts to develop your game plan and boost your online sales. Or should I buy now? Offer Free Gifts or Bundles.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? So, discounting can lead to higher sales. Read on to find out!

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Optinmonster

APRIL 19, 2023

Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. This can lead to repeat business and positive word-of-mouth advertising.

Promotion 71

Promotion Examples Urgency Marketing eCommerce 71

Huptech Web

JULY 7, 2023

Coupon code marketing strategies are here to save the day and supercharge your sales. Forget about the flashy ads and complicated marketing tactics for a moment. Wrapping Up We’ll guide you on this journey, unraveling the mysteries of coupon code marketing and equipping you with the tools to succeed. Well, guess what?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. A lead magnet is a great way to incentivize opt-ins, as visitors get something valuable (and often free!)

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 78

Urgency Marketing Conversion Lock-In Conversion Rate 78

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. When you do that you not only retain their interest throughout the buying process but also encourage a faster checkout. Let’s say a new lead signed up for a discount code. It’s simple.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

SalesIntel

JULY 28, 2023

Yet, through the change, and diversification of the sales funnel, many seemed to have lost track of what is important to their business, and more so, how to garner engagement with their customer leads. The sales funnel consists of five essential levels , and each plays a vital role in the overarching marketing process.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

ConvertKit

OCTOBER 29, 2021

Today, I’m giving you a step-by-step Cyber Monday 2021 marketing plan to promote your products, reach a wider audience, and increase sales. I spoke with Fani Purdy , a Marketing and Business Development Strategist who has taken part in Black Friday and Cyber Monday. Your step-by-step Cyber Monday 2021 marketing strategy.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - Buy cux.io But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - Buy cux.io Are you running a SaaS Deal this Cyber Monday? Get yourself listed by filling this form.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Optinmonster

OCTOBER 24, 2022

Are you looking for creative Black Friday marketing ideas to grow your business? There’s a lot of competition, but also a lot of shoppers ready to buy. In this article, we’ll share our favorite proven marketing ideas for Black Friday to help you make the most of this important marketing opportunity.

Paid Content 58

Paid Content Planning Marketing Budget Paid Search Agency 58

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - Buy cux.io But, SendX is still offering a deal.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Salesforce Marketing Cloud

OCTOBER 11, 2023

The discovery call happens after the prospect has shown interest in your company and converted from a cold lead to a warm opportunity. And, although we’re discussing discovery calls as a step in the sales process, discovery is in fact a constant from lead to close. Gathering information that will help you close later.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Budget Programs 59

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. Using marketing automation tools to send the right content to the right people at the optimal time.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. ” It looks like this: Mixed Product Bundling. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116

Directive Agency

APRIL 15, 2022

Leads evaluate Visme by using the free version, engaging with newsletters, reading online reviews and comparing it to competing software. SaaS customer journey maps are useful strategic tools that help marketers, salespeople and business owners alike understand how customers interact with their platform. Generate leads.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Hubspot

JULY 15, 2014

She wanted to buy patterned jeans, didn’t she? This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. Leading brick and mortar retailers like Macy’s and Harrods are known to spend small fortunes on window dressing their stores. What made Patty leave? What went wrong?

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

seo.co

MAY 24, 2021

In other words, it’s the dollar amount someone typically spends when they input their credit card information and hit the buy button. The AOV calculation is simple – some might even say elementary – but it has a significant impact on the overall health and profitability of marketing campaigns for your ecommerce business.

Order 105

Order eCommerce Lead Ranking Lead Scoring 105

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand. Do you want to improve your brand’s credibility?

Tools 70

Tools Work Management Marketing Management Best Practices 70

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Huptech Web

FEBRUARY 2, 2023

When it comes to increasing revenue, most marketers’ first instinct is to find more customers, but that isn’t the only way to grow. AOV is a great strategy that allows businesses to grow without spending a fortune on marketing and advertising. A good AOV can also increase without increasing marketing and sales.

Order 52

Order Lead Scoring Lead Ranking Bundling 52

LeadSquared

SEPTEMBER 17, 2021

While you might be scrambling for the right lead , your prospects will be barraged by competitors. . How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? 7 Elements of a powerful marketing automation strategy.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Huptech Web

JUNE 7, 2024

One-page checkout literally makes buying on Shopify stores faster and easier. Fewer steps mean less chance of abandonment, leading to more completed purchases. Minimizes distractions, leading to higher completion rates. This can sometimes lead to a long and overwhelming form for customers to go through.

Customer Satisfaction 40

Customer Satisfaction Cross-Selling Click Rate Conversion Rate 40

SmartBug Media

SEPTEMBER 27, 2023

Prepare your business for e-comm’s busiest day of the year with these Black Friday marketing ideas from SmartBug Media’s® e-commerce experts. 8 Strategic Black Friday Marketing Ideas for Your E-Commerce Business BFCM weekend comes only once a year, so you must make your Black Friday marketing strategies count.

SMS 59

SMS Planning Marketing & Strategy Bundling 59

Referral Rock

NOVEMBER 1, 2019

A variety of businesses use loyalty programs as part of their marketing strategy. They also offer a point system that leads to a $5 off coupon. In time past, we had rewarded these customers with airtime minutes and internet data bundles, however, we realized it was becoming overly predictable. Referral Vs. Loyalty Programs.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Optinmonster

OCTOBER 27, 2022

Do you need some Black Friday email marketing inspiration? There’s lots of competition among retailers, but there are also plenty of customers looking for deals and ready to buy. Shoppers who purchase through email spend 183% more than customers who don’t receive email marketing campaigns. Our first pick is Everlane.

Template 68

Template Examples Urgency Marketing Marketing Automation Services 68

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Pairing ads with product pages can lead to some pretty underwhelming results. Example #2: TRIBE.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Sprout Social

AUGUST 4, 2021

It can help you nurture leads, raise brand awareness, and sell your products. But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. What is email marketing? Benefits of email marketing: Increase brand awareness.

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98