Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. From our past mistakes, we wanted to build a modular company and avoid building a product that no one cares about. Late last year, we onboarded Demandbase as our customer.

DemandBase 71

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

Customer Experience Matrix

OCTOBER 4, 2016

Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. From our past mistakes, we wanted to build a modular company and avoid building a product that no one cares about. Late last year, we onboarded Demandbase as our customer.

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

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DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integration of LiveRamp’s privacy-first, pseudonymous identifier into Demandbase’s best-in-class ad-targeting solution.

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DemandBase Work Management Marketing Management Marketing Automation Services 96

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

APRIL 24, 2023

The post Building an Insight Engine for RevOps appeared first on Demandbase. In this post, Chris Martin discusses how an insight engine can help sales, marketing and customer success teams leverage insight efficiently.

Ad Building 62

Ad Building DemandBase Efficiency Marketing 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

FEBRUARY 22, 2022

” Which is a longer way of saying what was previously noted in this post : B2C influencer marketing is transactional while B2B influencer marketing is about building relationships. So, choose your partners carefully and thoughtfully, then design campaigns to run for at least a year, to build traction and momentum. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

OCTOBER 18, 2022

Demandbase CEO Gabe Rogol shares his secrets for hitting intimidating goals. The post Hitting a BIG Number by Building a Great Culture appeared first on Demandbase.

DemandBase 62

DemandBase Ad Building 62

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

JANUARY 19, 2023

Tara Quel dives into how to use field marketing events to get in front of potential customers and showcase your product or service while building relationships with them. The post Leveraging ABM to Build an Effective Financial Services Field Marketing Event appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing ABM Service DemandBase 62

Engagio

AUGUST 29, 2022

Join guest speaker Bob Peterson, VP, Principal Analyst at Forrester, James Meono, Director, Digital Marketing at Union Bank, and Jackie Palmer, Demandbase VP of Product Marketing to learn how to build a business case and successfully implement ABM at your organization.

Forrester 62

Forrester Account Based Marketing ABM DemandBase 62

Engagio

OCTOBER 1, 2021

Drew Neisser, author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, shares insights on how marketers and CEOs can get better aligned. The post Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands appeared first on Demandbase.

B2B Marketing 62

B2B Marketing DemandBase Ad Building Brand Identity 62

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

OCTOBER 31, 2022

The post Frost & Sullivan: Build an Invincible B2B Revenue Engine (Full Episode) appeared first on Demandbase. This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, brings multiple thought leaders together to shed light on critical issues for B2B revenue leaders today.

DemandBase 48

DemandBase Ad Building B2B Webinar Metrics 48

Engagio

SEPTEMBER 7, 2022

The post Building an ABM Charter with Inverta appeared first on Demandbase. Add short description of webinar here.

Account Based Marketing 48

Account Based Marketing ABM Ad Building DemandBase 48

Engagio

NOVEMBER 15, 2022

Join this session for insights into how to deliver brand experiences that build trust with your customers, evoke true delight, and ultimately increase revenue. The post LeadMD Shares Brand Experiences that Create ‘Wow,’ build trust, and drive revenue! appeared first on Demandbase.

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DemandBase Ad Building Brand Identity Branding 48

Engagio

DECEMBER 2, 2022

The post Building Digital-First Sales Experiences for Enterprise Sellers appeared first on Demandbase. How innovative sales leaders are digitizing sales processes for peak performance. Behind-the-scenes strategies they use to create a blissful, digital-forward experience for B2B.

Ad Building 48

Ad Building DemandBase B2B Sales Outreach 48

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

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DemandBase Leadlander Jigsaw Marketing Automation Services 120

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

APRIL 12, 2024

Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. ” The secret: building deep, long-term relationships. Build strong relationships Establish strong personal connections with customers through regular communication.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Building on video. CTV is a growing channel for many marketers, including B2B businesses.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

DECEMBER 7, 2023

The goal is to build a relationship and ultimately make a sale. The post How to Use Data for Better B2B Sales Prospecting: A Practical Guide appeared first on Demandbase. B2B sales prospecting is about finding and engaging with potential customers. But nobody ever said B2B prospecting is easy.

B2B Sales 71

B2B Sales Practices DemandBase B2B 71

Engagio

FEBRUARY 15, 2024

I always have something to work towards, build upon, and re-evaluate year after year. We also asked Demandbase CEO Gabe Rogol the most important lessons that he learned from his journey from sales roles to CEO. The post AE to CEO: The Journey appeared first on Demandbase. Time is precious and finite.

DemandBase 62

DemandBase CPA Cost per Acquisition Communities 62

Engagio

NOVEMBER 15, 2022

During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out but start conversations, build trust and deliver value, resulting in more revenue. The post Sendoso Shares How to Deliver Stand Out Experiences Across the Buyer’s Journey appeared first on Demandbase.

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DemandBase Conversion Examples Ad Building 93

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Remember that effective marketing requires lead nurturing to build trusting and genuine relationships with prospects over time. That’s music to our ears at Demandbase. Personalize brand experiences on digital.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

DECEMBER 2, 2020

For more best practices on how to build a segmentation strategy, check out The Market Segmentation Playbook. Once you’ve built your audience segments, you can rank them from high to low priority and focus on building personalized resources based on their level of priority. We recommend starting with just two or three targeted segments.

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. If it doesn’t align with at least one KPI, you’re going to have to build a really strong case for it otherwise.

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Purchase DemandBase Thought Leadership ROI 62

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Directive Agency

MAY 20, 2020

So what audiences do you need to build and how do you effectively interact with them? . To segment your TAM, build a series of tiers based on factors that qualify certain businesses – for example, company size, revenue, number of employees, private vs. public, and more. Let’s build out a scenario. Key page visitors.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Engagio

MAY 19, 2021

Stephanie Losee: Experiences Build Community. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143