Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. 2016 B2B Budget Plans Show That It’s Time For A Digital Wakeup Call. ” – Forrester Research.

Forrester Ranks the Martech that Makes the Biggest Impact

Vidyard

If you’re anything like most marketers, your budget is sacred. So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts!

Trending Sources

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this.

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

6sense

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. In Forrester’s new report designed to help B2B marketers make the right decisions when choosing a partner to help them identify and reach ready-to-buy prospects, 6sense emerged as a leader of the pack.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics.

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Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)

Fathom

It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. The post Forrester Research, Inc.

Where is B2B marketing headed? 7 predictions for 2018

Biznology

As martech gets more complex and CMOs are close to controlling tech budgets as large as CIOs , next up is the need for simplicity and new ways for marketers to take advantage of technology without becoming total geeks. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it!

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Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty.

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Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

Budget issues emerged as a clear number one, but they reached that rank on just four of the seven surveys and ranked quite low on the other two that included them. The importance of their work is obvious enough that budgets and senior management support are generally available.

How To Use Increasing Digital Marketing Budgets

Fathom

So, you have more digital-marketing budget this year. Just last year (2013), 55% of marketers across the globe increased their digital marketing budgets. How To Use an Expanded Digital Marketing Budget in 2014. Social marketing budgets will double over the next 5 years.

PPC 18

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Forrester, prospects indicate that less than 10% of sales engagements are focused on customer value (down from a paltry 12%). Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2014.

The Future of Content Marketing Isn’t Content Marketing

Contently

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies.

Brand 47

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 • IDC 2013 Buyer Experience Study (Oct) • Forrester Sales Enablement Conference 2013 • SiriusDecisions SiriusIndex, results from 2011 – 2013.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year.

Engaging Earlier and Higher with Financial Peer Comparisons

The ROI Guy

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off.

A Call for Marketing Enablement

ANNUITAS

This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. As we head into 2015, many organizations are in the throes of planning and defining their budgets.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Year after year, events and trade shows clock in as the single largest line item in B2B budgets. 20% on average, according to Forrester. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade shows

Survey: Marketers are Dedicating More of Their Budgets Toward Digital

KoMarketing Associates

As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital. In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Forrester, less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2012 Buyer Experience Study (a survey of 204 IT buying organizations) Forrester Sales Enablement Conference 2012 SiriusDecisions SiriusIndex, results from 2011 - 2012.

Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.”

Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

But budgets aren’t endless, and more isn’t more, so nowadays you have to be more creative and different than ever to stand-apart. Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive.

Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” Yet so few marketing budgets include training for these skills that are needed. Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester

The new ABCs of Selling: Always Be Challenging!

The ROI Guy

Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester).

The DNA of a Top Performer—Are You Cut From the Same Cloth?

Marketing Action

The questions we asked were taken from an Act-On and Forrester Consulting Report titled “Driving SMB Revenue in a Down Economy,” in which those initial results revealed a new model for successful companies, referred to as “Top Performers.”.

SMB 31

No Decision is No Excuse

The ROI Guy

They are not buying your proposed solution, and chances are they didn’t get back to you to tell you the bad news, o r they did, only to indicate that it’s going to go on the back burner for now, or there's no budget.

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Return on Sales Enablement: The Adoption Challenge

The ROI Guy

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful.

Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. The most telling, if Marketing were given 10% more budget, where would they spend it?

How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015

ANNUITAS

As we head into 2015 and final strategies are being developed and budgets finalized, it is incumbent upon marketers to understand that not all content is created the same. This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester

The Modern Day Social Seller: Buyers are More Empowered, But So Are You!

The ROI Guy

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago.

TCO is So 1990: TCS is the new TCO

The ROI Guy

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. Cloud Economics Cloud TCO Gartner IT Budgets IT Economics Kirwin TCO TCS Total Cost of Ownership Total Cost of Services

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Budget: $0 (I have no budget, I need something free!). Budget: Under $500 per month. Budget: $500-1,000 per month. Budget: We don’t need no stinkin’ budget. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.

Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

For IT executives, budgets will remain constrained, an environment of do-more-with-less. Serious budget constraints make even high ROI projects hard to get approved. The final Decision is a best-value bake-off, where Forrester indicates that 35% of vendor selection decisions are made.

Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Marketing Budgets and Email Effectiveness. The Forrester Research Report can be downloaded for free thanks to Neolane.

SMS 11

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

Now, it’s official – or at least corroborated by a Forrester Research Inc. Only 15% of the exec surveyed by Forrester felt their meetings with salespeople are valuable and live up to their expectations, and only seven percent usually accept a follow-on meeting.

Are you CIO Worthy?

The ROI Guy

From Forrester, as reported in their Sales Enablement Forum earlier this year, buyers can easily categorize salesperson agendas, with: · 27% only wanting to tell the buyer about their products / solutions (transactional focused) at over 27% of the time; · 41% listening for a keyword or two so they can give a prepared pitch (buzz word solution focused). Financial Justification – For today’s risk adverse and budget constrained CIO it is often easier to do nothing, than change.

Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

It is not often we see so many thought leaders and pundits confluence around such significant observations: • At Forrester , sales enablement analyst Scott Santucci indicates that “We are in the middle of a major transformation in the B2B sales model, driven by customer’s enterprise-wide strategic procurement initiatives to buy only what they need at the lowest possible price”.

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve Videos take time, effort … and budget. But, according to Forrester, they’re wrong. Video is winning the content race.