ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Exo B2B

JULY 9, 2019

Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?” If you have any questions or comments or, would like to share with us your experiences with influences in B2B, write to us.

BtoB 45

BtoB B2B Social Networks Opinions 45

Customer Experience Matrix

OCTOBER 22, 2013

Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. But I do have some data to share on the question of relative dissatisfaction.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. After a great question from a social media manager in the audience about how to scale social marketing, Gary responded: Don’t ask employees to tweet about your brand.

BtoB 100

BtoB Conference Social Media Twitter 100

Biznology

AUGUST 10, 2010

I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. I have that relationship with BtoB Magazine and their other properties that centers on this very concept.

BtoB 80

BtoB RSS Wikipedia Content 80

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Your response time says more about you then you realize.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Marketing Insider Group

JUNE 21, 2012

The wording of the question gets to what is important late in the buying process. Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction.

Social Media 100

Social Media Statistics Media BtoB 100

Marketing Insider Group

DECEMBER 5, 2013

It’s really a question of whether resources are aligned to the buying process. Content marketing is a mindset that starts with the question “what do our buyers want or need?” According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. It is more effective. Don’t believe me?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

ViewPoint

APRIL 17, 2012

Now, back to the question in the title: In some instances there are field marketing managers making decisions on lead generation on a tactical level, and rightly so I believe. DuPont VP works on revamping brand identity. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables. Complicates content marketing goals. Sean Callahan.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

NOVEMBER 18, 2014

This has changed the way we as marketers work. And though there’s plenty of solo work time, they have to be able to share knowledge and collaborate as a team member. “I With an insatiable drive to discover actionable insights, they constantly ask questions and search for solutions. Web Analytics'

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Walker Sands

DECEMBER 20, 2018

Despite this evidence, the time-consuming process of researching and applying for award consideration can lead many businesses to question if the self-confidence boost is worth the investment. Award nominations and wins help validate the hard work employees are doing to make their company successful. More Than a Participation Trophy.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

APRIL 21, 2011

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. Work together. They can get along? I guess this shouldn’t be a huge shocker. I started my career in sales. Then I quickly moved into marketing to follow my frustrations.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Is it because our departmental goals are different?

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” I believe they have left the realm of social networking long ago and they are now working on a social operating system for the web. and I am here to tell you – No one and here why ….

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

I often get asked the question – how do you keep up with it all? Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). And if there is one thing I pride myself on is being organized.

Social Media 100

Social Media Digg Media RSS 100

Marketing Insider Group

JANUARY 25, 2011

Similarly, here is what I think are some of the biggest questions surrounding B2B Marketing: Is B2B Marketing dead? Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? He stated that business people no longer separate their home and work lives. Why can’t we align with sales?

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. There’s no question about that.” More frequently, both report to the same person and work on common process issues. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What questions were they hoping to get answered and how else could you be helpful? Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Youll get the latest tips and strategies; and learn what really works and what doesnt to generate high quality leads in the complex sale. Stay tuned!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. What data is included? Lists should include basic demographic data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you have about questions lead generation via podcasts? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And Ive got a lot of great feedback and questions. And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Heres my question… If you use social networking tools, Id love to get your input. And if not, should you start? And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. Geraldine Roy Aug 18 2010 Good question! He made everyone write a business plan. If you wanted funding: write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. Geraldine Roy Aug 18 2010 Good question! He made everyone write a business plan. If you wanted funding: write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. We make ideas work. Berlin, Germany – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Industrial Marketing Today

OCTOBER 2, 2010

And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. They are: WHO : Who are the intended recipients of your emails? Are you targeting final decision makers, users and/or influencers?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. His talk is 48 minutes long and includes questions and answers from Google employees and hey, its free.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

MLT Creative

MAY 25, 2010

I mean, after all, he was doing the work himself, and he wasn't ever coming back. We use carefully crafted scripts, including questions that qualify key assumptions about the products or services being sold. But Jeff wasn't about to leave empty handed, so over to the cricket box he went. 2010 Lead Generation Guide. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40