Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively.

Advertising Agencies 120

Advertising Agencies Advertising Channels Advertisements Advertising 120

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. So we’re not pushing them to watch a skills video on youtube because we know once they watch that they’re gonna be on it for the next three hours like all of us do.”

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. For instance, we’re finding out more about this space from the global video network Vevo.

Cable 109

Cable Work Management Bundling Cross-Selling 109

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Then came the web. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Porch Group Media

NOVEMBER 4, 2022

These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Connected TV is well known to provide a broadcast-quality advertisement experience. Streamed content is a much more economical choice when compared to traditional cable or linear TV. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. This same free broadcast content will also be viewable in 4K when the new broadcast standard ATSC 3.0

Cable 40

Cable Bundling Broadcasting Bandwidth 40

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Connected TV (CTV). Over-The-Top (OTT). Automatic Content Recognition (ACR).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? Digital bundles, meanwhile, seem to be the focus of two of the biggest players in the space: YouTube and Hulu.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Standard

NOVEMBER 3, 2015

Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Stagnating Cable Consumption. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Content Standard

APRIL 8, 2015

Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. It’s well known that broadcast programming events, such as the Super Bowl and the Grammy Awards, attract the biggest audiences every year.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

NOVEMBER 13, 2019

If you do that, make sure you buy a cable that will connect your microphone and USB audio interface. Ringr is a long-distance podcasting and broadcast interview recording program. Additionally, Squadcast plans to add video recording and transcription, which will help with your show notes and posting your podcast to YouTube.

Skype 94

Skype Tools Bundling Pricing 94

Convince & Convert

APRIL 17, 2014

It’s counter-intuitive, and perhaps not infinitely scalable, but it’s the online version of the cheesy infomercial vs. savvy product placement juxtaposition you see on cable TV. Look at YouTube going hard into the original content game. I think they see their competition as broadcast and spot TV.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Sprout Social

JULY 16, 2020

Similarly, having notes and timestamps is useful for readers who want to skim your episode and don’t have time to listen to the whole broadcast. These pieces of gear and other peripherals (cables, mic stands) represent a cost-effective starting point for a small podcasting team. Picking your podcast gear.

Cable 130

Cable Social Media Distribution Promotion 130

Content Standard

APRIL 20, 2018

In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. For instance, while Nielsen segments out streaming music listeners and streaming podcast listeners, they lump together traditional broadcast, satellite radio, and the relatively new phenomenon of streaming radio.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

Hubspot

APRIL 29, 2015

Best feature: The video from your broadcast is available to viewers for 24 hours after it ends. Ever seen someone tweet a link to their live broadcast, only to click it and find out the broadcast is over and there's nothing there to watch? Best feature: Your viewers can text chat with you during your live broadcast.

Features 28

Features Broadcasting Best Practices Cable 28

Hubspot

FEBRUARY 3, 2012

Those are the cries of the publishing and broadcast executives. Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks. Listen for a second.

Cable 28

Cable Media Planning Amazon 28

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The content includes the 30-second game day spot, a 60-second extended cut on YouTube, and a 15-second retargeting ad that will air after the Super Bowl.

Paid Content 96

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 96

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. Read on to learn more.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

ClearVoice

MAY 15, 2020

Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not. Tips: “Facebook and YouTube have incentivized live video. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. million views on her YouTube channel.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Stevens & Tate

JULY 13, 2020

Google Adds Auto-Generated ‘Smart Replies’ to YouTube Studio. Google added automatic “smart replies” to YouTube studio to ease communication and engagement for creators. The system scans comments on YouTube videos and provides suggested quick replies to each for the account owner to select. million per advertiser.

Trends 69

Trends Marketing Budget Paid Search Agency Planning 69

Hubspot

NOVEMBER 7, 2018

Penetration is the number of households who own a TV or subscribe to cable. A coverage map (or just coverage) represents the percentage of households or people receiving a particular broadcast signal within a geographic area. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Coverage Map.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin! likes and 3.8K

Youtube 98

Youtube Trends Communities Paid Search Agency 98

Content Standard

DECEMBER 6, 2017

million monthly creators and influencers, the top five percent of broadcasters, whose passion for gaming inspired large, loyal fan bases. These ready-made communities were not just watching someone play a game—the broadcasters appeared on-screen, talking live as they played, while viewer chat dominated the right of the screen.

Advertising Channels 45

Advertising Channels Branding Brand Identity Peer-to-peer 45

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

SEPTEMBER 17, 2018

Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. To create a shotgun mic setup in your office studio, you’ll need a shotgun mic like the Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. billion) than they did for broadcast television in 2013. 2 YouTube Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Biznology

DECEMBER 13, 2016

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). You can be just like the Washington Post.

Cable 80

Cable Best Practices Content Blogger 80