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2022 Predictions: CTV and cross-channel advertising

Martech

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

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How to set up and measure CTV ad campaigns

Martech

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

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Connected TV: What is it, how does it work, and why is it a big deal?

Choozle

There’s a lot to sort out to get your ads on the big screen, but this is a great place to start. A: Xfinity TV is cable. CTV has already surpassed cable in terms of households and usage. It’s also extremely difficult to frequency cap when you go direct because there aren’t enough unique users or devices.

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Creating Value for Customers When Many Are Watching Their Wallets

Digilant

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. What stories or ad types successfully move the needle with consumers? Where can you shift ad spending to hone in on these successes? All of which can help tailor your ads to meet their preferences. Additionally, more than 50% of U.S.

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Creating Value for Customers When Many Are Watching Their Wallets

Digilant

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. What stories or ad types successfully move the needle with consumers? Where can you shift ad spending to hone in on these successes? All of which can help tailor your ads to meet their preferences. Additionally, more than 50% of U.S.

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

If you missed parts one and two, check them out linked below: Part 2: Align Ad Formats with Your Goals Part 1: Dig Deep into Data to Reach Your Audience Download the full whitepaper here. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. A robust offering of ad-supported tiers.

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