work Branding Related Topics 
Marketing Insider Group
JUNE 2, 2021
Paying an agency to handle brand marketing and advertising can be expensive. Let’s say a campaign isn’t working. Finally, working solo brings all branding back to the company itself. Tips for moving brand marketing in-house. Dust off your corporate branding. Embrace the art of negotiation.
Velocity Partners
FEBRUARY 27, 2024
I agree with Jon that most (not all) B2B tech businesses are struggling to meet the pipeline needs of the business and the main reason is that they’ve either neglected performance brand strategy altogether or just found it too hard to mesh with their performance marketing efforts. Your future pipeline comes from brand building.
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Webbiquity
JUNE 21, 2022
say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You’ve got a solid brand strategy… so now what? You can even name the organization’s values. December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
Webbiquity
MAY 17, 2022
The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Creating a Productive Work Environment.
Webbiquity
JUNE 13, 2023
A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.
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Working to match site visitors with the relevant content they need improves and personalizes the user experience. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. It helps the website owner gain insight to understand their audience better.
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The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges? But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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There’s a lot of work that goes into it. How to deliver brand affinity through gifting. Creating a successful ABM campaign isn’t easy. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. How to use personalization to connect with target accounts.
Speaker: Paul Slack - Vende Digital CEO
Producing leads your sales team will love to work with. Targeting key accounts to keep your brand top of mind. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Keys to executing campaigns that will put wins on the board.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? The most effective channels to use in today’s world to get your brand in front of your most important accounts. ABM is one of those words you've heard but maybe you haven't explored fully yet.
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