ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. You can interview subject matter experts to create educational or informational podcasts.

Rules 91

Rules Storytelling Content Distribution 91

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s relevant, accurate, and compelling, and it educates readers. It’s an interruptive medium and is an outbound approach to brand promotion. Google Ads are a mainstay for many brands.

Advertising Agencies 316

Advertising Agencies Advertisements Advertising Paid Search Agency 316

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. Many brands fall into the trap of choosing too broad an audience. Who is my audience?

Storytelling 87

Storytelling Social Media Media eCommerce 87

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Increasing Competition. Find Your Niche. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 317

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 317

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. ” These are people who are loyal, loyal, loyal to the brand.

Storytelling 64

Storytelling Mobile Advertising Advertising Agencies Startups 64

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. And those fans also continue to contribute to brand awareness and help create more revenue for your organization. What Does Brand Loyalty Mean? Why is Brand Loyalty Important?

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

Content Standard

AUGUST 29, 2019

But the fact of the matter is that both sides are after the same thing: brand mentions. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. And at some brands, that collaboration is already happening.

PR 83

PR Outreach SEO Brand Identity 83

Trade Press Services

DECEMBER 26, 2023

Effectively showcasing your client success stories is a powerful tool that can significantly impact your brand reputation and credibility. Case studies are perceived as having more credibility than other sales or marketing tactics and are one of the most effective ways to educate and persuade B2B buyers to buy your products or services.

Case Study 52

Case Study Case Studies Practices Best Practices 52

ConvertKit

DECEMBER 21, 2020

This month at ConvertKit we launched our first major brand campaign. Our brand is something that’s always been important to us. From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators. Creators do.

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

Choozle

JUNE 16, 2021

These movements result from shifting consumer preferences and the strengthening of eCommerce behavior as more brands find interesting ways to capitalize on the chance of creating meaningful relations with consumers. Adventure Creative specializes in offering full-service capabilities for active-lifestyle brands.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. Videos that build awareness will attract eyeballs and give your brand some necessary visibility.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? ” For most brands, doing good means taking action in the fight against Coronavirus. In other words, don’t be this brand.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Traffic to business, finance, and education sub-reddits is surging. Content fuels virtual events.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. They spend money on immediate sales activation rather than longer-term brand building. What exactly happened?

Top of Funnel 167

Top of Funnel Marketing & Strategy Buyer's Journey Content 167

Contently

APRIL 15, 2016

Will all brands have to make all their content VR to stay relevant? At the least, you’ll want to be in a place to make an educated decision about whether this new medium is something worth exploring in the next few years. To get you started, here are a few basics when it comes to VR and brands.

Rules 113

Rules Brand Identity Branding Advertising Mediums 113

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Content Standard

MAY 2, 2018

We also love underdog brands. Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. Research has shown that the more one self-identifies as an underdog, the more powerful the underdog brand narrative can be.

Positioning 64

Positioning Brand Identity Branding Paid Search Agency 64

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Examples 106

Examples Brand Identity Branding Paid Search Agency 106

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Personalization 108

Personalization Brand Identity Branding Paid Search Agency 108

Contently

MARCH 26, 2019

We wanted to riff on content mastery and a “master’s degree” of sorts, which played into our educational event. Over 200 people showed up to the PlayStation Theater in Times Square to hear from some of the best brands in content marketing. As Lewin put it: “Storytelling is data with a soul.”

Content 165

Content Lead Ranking Work Management Storytelling 165

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 100

Content Marketing Microsite Planning Paid Search Agency 100

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Met the Godfather of demand gen?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

JUNE 8, 2020

Watch the story unfold for a viewer named Jesse: If you work for a big brand agency or media company, a Telly award may not seem like that big a deal. Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Hubspot

JANUARY 5, 2021

So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More Behind-the-Brand Videos. More Explainer or Educational Videos.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Engagement and Trust Building Most brands understand that building relationships with existing and potential customers is essential to longevity. They want to discover solutions and make purchase decisions without being marketed or advertised.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

OCTOBER 30, 2019

We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. With devices & distribution being compatible for just about anyone in the workforce, not having video as part of a marketing or communication strategy could be detrimental to your goals.

Video Marketing 89

Video Marketing B2B Marketing Planning B2B 89

Anyword

MARCH 11, 2019

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It’s 2019 and paid content distribution has become a must for retailers and publishers who want to drive large audiences to their sites. Work smarter, not harder.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

Tomorrow People

NOVEMBER 16, 2018

As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Content Standard

NOVEMBER 19, 2018

That said, the Internet has also made it significantly easier for marketers to engage people at every stage of their customer life cycle, improving the way marketers boost trust and build brand loyalty. Companies that provide an engaging, honest experience to everyone who touches their brand will be the ones that come out on top.

Ad Building 78

Ad Building Forrester Content Storytelling 78