Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Marketing Insider Group

MAY 25, 2020

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.

Social Media 336

Social Media Personalization Media Branding 336

Biznology

FEBRUARY 2, 2022

It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. Here are four ways to educate your constituents and further your mission in the process: History: Going back to the beginning of a challenge can set the stage for meeting it today.

Education 104

Education Storytelling Statistics Custom Publishing 104

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

B2B Digital Marketer

MAY 11, 2023

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Marketing Insider Group

SEPTEMBER 29, 2020

Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. Lego has tapped into the interest in “educational play” to come up with a fun and inspiring blog showing different ideas for using Duplo blocks. Its design and logo look professional but not corporate.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”. Forget #socialmedia posts. Click To Tweet.

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Storytelling Branding Brand Identity Paid Search Agency 97

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. My work on an AI-driven education platform showcased this capability.

Marketing AI 103

Marketing AI Storytelling Content Budget Programs 103

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. ” Professionals need continuing education on inclusive language. ” Help Your Sellers Secure Hard-To-Get-Meetings.

Storytelling 97

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 97

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. Let’s start out with the basics.

Top of Funnel 154

Top of Funnel Paid Search Agency Branding Brand Identity 154

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Convince & Convert

MARCH 19, 2015

Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. Storytelling is an integral part of how everyone lives and connects with other people.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

nDash

JUNE 22, 2022

If your brand wants to become a thought leader and attract more prospects to your website, I can help. But with my background working with brands like The Economist, I can help you create more in-depth copy that elevates your status. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

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Webinar Metrics Demand Work Management Video Marketing 309

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users see brands and companies as groups of real people working to solve real issues rather than faceless entities.

Storytelling 31

Storytelling Branding Brand Identity B2B 31

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. It’s no secret that video has taken over the world of digital marketing.

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Statistics Video Marketing High Quality Lead Stats 316

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

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Storytelling Paid Search Agency Companies Forrester 163

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Most brands want to talk products and features, rather than spark a captivating conversation. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Creating educational #content can differentiate your brand, says @johnoxford1.

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Class Digital Asset Management Education Webinar Metrics 102

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 134

Social Media ROI Media Cross-Selling 134

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. Each of these companies is a trailblazer and a storyteller.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. No doubt, journalistic content can do amazing things for your brand.

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Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

MAY 12, 2015

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. The same goes for your internal brand storytelling.

Storytelling 100

Storytelling Branding Brand Identity Ad Building 100

nDash

JUNE 22, 2022

If your brand wants to become a thought leader and attract more prospects to your website, I can help. But with my background working with brands like The Economist, I can help you create more in-depth copy that elevates your status. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

AUGUST 24, 2015

Everything great in marketing starts with great inside-out storytelling that values employees because that is the hallmark of a strong organizational culture. Most leaders analyze the marketing and brand stories of a company to determine its marketplace effectiveness. Yes, change takes time. What stories do your employees tell?

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Storytelling Paid Search Agency Companies Lead Scoring 166

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 112

Work Management Marketing AI Branding Brand Identity 112

Adobe Experience Cloud Blog

APRIL 25, 2017

Educating the Future of Marketing. Chandar kicked off his keynote by giving the audience a small quiz about which brands came to mind when he mentioned a few words. The brands he featured? These brands were featured because they have won the mind of the customer and therefore are icons. The Art of Storytelling.

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Storytelling Planning Marketo Branding 103