Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

Media Plans 53

Media Plans Tools Media Advertising Agencies 53

Brandpoint

MAY 26, 2022

This challenge can be met with a variety of solutions, but we found another key statistic that might offer a quick, engaging way to produce high-quality content: 49% of manufacturing marketers see video marketing as one of the biggest trending marketing tactics. If you’re not using video in your content strategy, you’re missing out.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

EveryoneSocial

DECEMBER 13, 2018

Creating an Employee Social Media Plan At Your Company. Contrary to popular belief, employees are also using social media to connect with coworkers and increase their knowledge. Savvy employers can foster increased participation and further their marketing reach by creating an employee social media plan.

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Example : Imagine a feminine hygiene brand with a sports product line. Channels like online video, connected TV and display are evaluated based on audience consumption patterns.

Paid Search Agency 96

Paid Search Agency Ads Campaigns Ad Building 96

Webbiquity

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

Social Media 261

Social Media Media Youtube Advertising Mediums 261

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality. Google Cardboard.

Training 113

Training Video Marketing Skype Effectiveness 113

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73

Course Media Media Plans Class 73

Navigate the Channel

NOVEMBER 21, 2023

Precise audience targeting is possible through social media platforms. While it may be best known for entertaining videos, it’s also an effective vehicle for instructional videos. However, the ability to create engaging, high-quality videos is key for this medium. Need help getting the most of your social media efforts?

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech Advisor

JANUARY 6, 2020

All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul. Driverless cars are pushing the future of innovation in the space, with best in class tech for real time analysis making its way into media (source here).

Trends 53

Trends Video Marketing CPO Allocation 53

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts.

Social Media 88

Social Media Brand Identity Branding Media 88

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. How important is authenticity on social media? BrandsGetReal: Social media & the evolution of transparency.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Navigate the Channel

MAY 31, 2024

A social media voice book, like a brand book, can be an effective tool. The What This is the drumbeat we deliver with any plan or strategy. What are your goals for your social media? Remember, you have several steps before “buy” and your social media isn’t solely in charge of your audience’s purchasing.

Business 65

Business Social Media Youtube Facebook 65

Hubspot

APRIL 2, 2021

The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. Media Buying vs. Media Planning.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Computer Market Research

JUNE 11, 2014

Social media is the perfect opportunity to provide training on your products. Videos, webinar information, and event/tradeshow announcements are just a few of the options channel departments can provide to their partners. Vendors can create approved messages that adheres to their brand guidelines that partners can publish on a whim.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

ClickZ

FEBRUARY 24, 2023

I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity. Moreover, for most brands, Meta remains the sole channel capable of delivering the necessary scale. But it’s not just about choosing Meta.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This explosion of options has revolutionized media planning. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 53

Video Marketing Marketing & Strategy Industry CMS Television marketing 53

Martech

OCTOBER 13, 2023

It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Brand data. Why we care.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Digilant

DECEMBER 7, 2023

billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67 In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. As such, there are an estimated 3.09 billion (2022). Take Twitch for example.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Digilant

FEBRUARY 14, 2019

If you need to figure out how to set-up your email campaign or debug a platform issue there’s a YouTube video for that. A DIY model doesn’t always make sense for every channel, for instance if you are not saving money or time then maybe it’s not the right approach for your brand. If we have a doubt or a question there’s always Google.

Advertising Agencies 56

Advertising Agencies Marketing Automation Services Brand Identity Branding 56

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

Choozle

FEBRUARY 1, 2019

In A Brand Marketer’s Guide to Programmatic Advertising , we explain why marketers are saying bye-bye to traditional media buying, explore the benefits of self-serve programmatic advertising, and give you the confidence to set up and run programmatic media buying in-house. Social media. Mobile video.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

Digilant

SEPTEMBER 12, 2023

Even better, most retail media networks will allow their data to be used across multiple formats such as connected TV, audio, banners, video, and native. Consumers are busy, make it as easy as possible for them The holidays aren’t just a busy time for advertisers, everyone is flooded with events, parties, shopping, planning, and more.

Eye-Tracking 59

Eye-Tracking Banners Advertisements Advertising 59

Navigate the Channel

MAY 22, 2023

Improve your social media profiles, which may mean adding a photo, such as your logo, so your soon-to-be-followers have something to put with your name. Don’t be coy and clever in your profile unless your brand and company is coy and clever. Don’t plan to do all the things on all the channels. Know your audience.

Social Media 65

Social Media Planning Tips Media 65

Martech

MARCH 2, 2023

MMM measures the financials of brand investments Inflation, coupled with shifting media consumption patterns among consumers, is requiring marketers to prioritize sustained brand investment now more than ever. It’s common to see digital video, TV and Instagram get a boost from cuts to paid search.

Marketing Mix 103

Marketing Mix Marketing Attribution Lead Ranking Planning 103

Scoop.it

NOVEMBER 17, 2022

Hubspot is a large brand with one of the best newsletters on the market. The newsletter gives so much information to the audience with a supporting documentary video that can last up to 50 minutes depending on the topic, to help bring more information to the viewer. What we like: Includes a supporting video. Moz Top 10.

Newsletter 91

Newsletter Planning Work Management Marketing Management 91

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, do you have an in-house graphic designer or video team?

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Stevens & Tate

FEBRUARY 1, 2021

Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find the most effective balance with an advertising budget and media plan that make sense now? Develop your media strategy around your core audience.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Zoominfo

JUNE 4, 2019

Leverage social media: Social media can give your pre-show campaigns a much-needed boost. For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos. Video is an easy and effective way to do this.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Digilant

SEPTEMBER 25, 2023

It’s never too early to get consumers familiar with your brand and holiday deals. Late October Consider heaving up on awareness-focused channels such as advanced TV (CTV/OTT), pre-roll and native video, and audio. Contact us today to get started building your holiday shopping media plan.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Porch Group Media

NOVEMBER 1, 2022

*This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Todd, what are your thoughts on how brands can reach those precise audiences? Todd: I think a lot of brands can identify with this type of persona, Maggie the Millennial.

First-Mover Advantage 52

First-Mover Advantage Privacy Network Marketing Verticals 52

Digilant

DECEMBER 13, 2022

While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences. The emergence of new digital channels has opened exciting doors of opportunity — but only for brands willing to walk through them and accept that customer expectations have evolved. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences. The emergence of new digital channels has opened exciting doors of opportunity — but only for brands willing to walk through them and accept that customer expectations have evolved. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

JUNE 27, 2023

Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. Naturally, as more people watch, reactions, interactions, and fanfare across all forms of media will also increase, providing even more opportunities for brands to interact with fans outside the 90 minutes of play.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. Naturally, as more people watch, reactions, interactions, and fanfare across all forms of media will also increase, providing even more opportunities for brands to interact with fans outside the 90 minutes of play.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Martech Advisor

APRIL 13, 2020

Video-conferencing services and collaborative working tools have become essential to a distributed workforce. our Brand Intelligence tool shows a 40% boost in COVID-19 content engagement. Likewise, as more and more people are being asked to stay home, we’re also seeing a rise in digital video and connected TV impressions.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101