SmartBug Media

OCTOBER 11, 2023

Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Although there's no instant fix for deliverability issues, knowing your weak points and taking every possible measure to minimize failures is essential to maximizing profits. Maintain a clean customer list.

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Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. What are the new Gmail email deliverability rules? The two email providers will enforce the new email deliverability rules across both platforms. “A Now, the good news: abiding by the rules isn’t that hard.

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Martech

SEPTEMBER 7, 2022

Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully. Make sure you don’t confuse your email deliverability with your email delivery rate. Bounces have a tremendous impact on email deliverability.

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SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. These are people who have engaged with your brand in the last 30 days. So, what’s a business owner to do?

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Litmus

JANUARY 4, 2023

You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference. Get your guide.

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Litmus

MAY 10, 2022

If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. . Check out our webinar to learn to separate fact from fiction when it comes to email deliverability.

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Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Using deliverability monitoring. Removing chronically inactive subscribers.

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ConvertKit

SEPTEMBER 22, 2020

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology.

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ConvertKit

MARCH 16, 2021

Remember, before hitting send to everyone on your list who’s seemed less than interested lately, consider your audience, your numbers, and a strategy that won’t bust your deliverability. Your email subscribers determine your deliverability. Think of deliverability like a credit score for your domain. Pullquote. (29:44)

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DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? Yet, marketers have veered away from running large-scale marketing campaigns due to fears around email deliverability and issues with their marketing automation systems. To do so, you’ll want to understand email deliverability.

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SmartBug Media

OCTOBER 4, 2022

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. And how can brands “warm up” their domains? This contributes to email deliverability, which is the process of delivering emails to a subscriber’s inbox , not their promotions or spam folder.

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Act-On

DECEMBER 19, 2023

But when you’re sending on behalf of a brand, you have a lot more options for the email display name. DO: Use a brand name your recipients can instantly recognize as yours. This gives your audience an inconsistent brand experience, and could even result in your emails ending up in spam.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? The DKIM authentication process is different from other deliverability measures. The articles below will help you better understand these technologies, set up email authentication standards, and show you how to use them to improve your email deliverability.

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Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

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Heinz Marketing

OCTOBER 23, 2021

Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges. Email deliverability can feel out of your control. However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands.

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Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

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Webbiquity

OCTOBER 31, 2023

The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor. Not surprising.

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ConvertKit

OCTOBER 12, 2020

In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways.

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KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. Approximately 26% of respondents also noted that deliverability was an issue when it came to email marketing.

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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ConvertKit

APRIL 26, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

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ConvertKit

MARCH 25, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

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ConvertKit

JUNE 16, 2020

Content impacts deliverability, but not in the way many people think it does. Next week on Deliverability Defined. In episode 3 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about how the content of your email does (and doesn’t) impact your deliverability. Be recognizable.

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Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? Email marketing is a form of advertising that uses email to improve brand recognition, promote products or services.

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Marketri

MARCH 6, 2024

Every touchpoint and deliverable were reflections on me and Marketri. Marketri’s brand was more important. The post 10 Entrepreneurial Tips for Building a Strong B2B Business and Brand appeared first on Marketri. What clients wanted most was having a consistent experience, and that remains the case today. I’ve learned a lot!

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SendX

NOVEMBER 4, 2020

We will pit both solutions against each other and compare them based on the following factors: Pricing Features Deliverability Apps integration Customer Support Pricing Your budget will determine the pricing package you select, and feature sets differ from one pricing tier to the other. How Do They Compare? Mailchimp Essentials ($9.99/month)

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SendX

JUNE 24, 2021

Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand. Accordingly, many tools are currently engineered with Artificial Intelligence capabilities to enhance email content and deliverability.

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eDataSource

MARCH 25, 2019

We analyzed promotional email for about 700-800 travel brands in these six sectors. Highlights: Average read rates run from a high of almost 32% for brands in the top-ranked quartile for that metric in Q4, down to 7% in the bottom quartile (Q2 and Q3). Additional methodology details can be found below.).

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markempa

NOVEMBER 18, 2013

Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right? Related Resources: Email Marketing: Your Deliverability Questions Answered. Well, not so fast.

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Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

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Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. What factors affect email deliverability? A lot of factors can affect your email deliverability. Brand Indicators for Message Identification ( BIMI ).

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Litmus

DECEMBER 19, 2023

Customer expectations are higher than ever— 86% of customers will leave a brand after only two poor experiences. Deliverability issues Did your email make it to the inbox in the first place? There’s never a bad time to do a check-up on your deliverability practices. Make sure you’re optimizing every facet of your deliverability.

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SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts. Personalize the customer journey.

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eDataSource

APRIL 18, 2019

Before you sign off for the weekend to prepare your Easter brunch, let’s take a peep at a riveting, bite-sized, piece of deliverability inspiration. Not the norm, even for a large brand, this send volume was about 558% higher than Kohls average send volume all week (see chart below). Want more eggcellent inspiration? Latest Sent.

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eDataSource

OCTOBER 30, 2018

In our July 2018 Blogpost ( July 2018 Blogpost ) on Deliverability, we said: “The email industry has spawned a number of services by which mailers can acquire what’s typically billed as an official stamp of approval, allowing messages anointed as trusted to pass through spam filters. Deliverability Percentage. Does theirs work?

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Optinmonster

APRIL 24, 2024

Now, let’s compare the benefits and disadvantages of double opt-in vs. single opt-in so you can choose the one that is best for your brand. Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Related Resource: Why Are My Emails Going to Spam?

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