How to Develop a Brand Voice You Can Live With

Act-On

That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.

Building a B2B Brand Starts with Stories, Not Standards

Type A Communications

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and.

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Trending Sources

On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. Wouldn’t it be great if one brand offered it all? Bigger brands are already doing so. Ross Brand. TOP 50 BRANDS.

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Cloud: Top 100 Influencers & Brands

Onalytica B2B

Cloud: Top 100 Influencers & Brands Click To Tweet. We discovered a very engaged community with much discussion between individuals and brands. Top 100 Brands. The post Cloud: Top 100 Influencers & Brands appeared first on onalytica.

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How social media is changing what brands stand for

Biznology

Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. The marketing technology landscape from Scott Brinker is a good way of seeing the increase in tools dedicated to help brands with every stage of content marketing. Top 100 Brands.

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Four ways social media impacts emotional branding

grow - Practical Marketing Solutions

Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. We have bonded with these brands and have attached ourselves to them.

Finding Your Brand Voice

Content Standard

There are a number of disparate factors that influence the direction of your brand voice. Target audience, marketing objectives, existing brand guidelines—the list of contributing elements can be massive. The Brand Journalist.

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

Brand Storytelling B2B Marketing content marketing storytellingJuly 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

5 Marketing Strategies for a Record-Breaking Brand Launch

B2B Marketing Insider

Your highly anticipated brand is set to launch soon. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official!

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10 Reasons why branding is even more important for start-ups

Biznology

True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics.

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How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.

How To Train Your Employees To Be Brand Ambassadors

Influitive b2b

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

How Putin’s brand inspires Trump

Biznology

But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

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Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. We were interested in seeing which PR professionals and brands were leading the online discussion. PR: Top 100 Influencers & Brands Click To Tweet. Brand Competition.

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9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

Brands So Popular They Don’t Need to Advertise!” “10 But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. We love being wooed by brands. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars.

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. By Mark Schaefer.

Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.

How a Content Marketing Mission Statement Supports the Brand Story

Type A Communications

January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content mission

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Do You Suffer From Brand Detachment Disorder?

Type A Communications

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling

A Guide to Finding Your Brand Voice

ScribbleLive

How important is a brand’s voice? Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Yet too often, brands fail to develop or define a solid brand voice.

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When developing a personal brand, sometimes your dreams follow you

grow - Practical Marketing Solutions

Like so many successful people I came to know through writing my book KNOWN: The handbook for building and unleashing your personal brand in the digital age , I didn’t necessarily follow my passion or my dream … my passion followed me. . By Mark Schaefer.

The Content Marketing Brand Management Checklist

Contently

Brand management is a little bit like dental hygiene: Those who avoid it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth.

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What’s Brand Storytelling and Why Do You Need It?

Type A Communications

August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Ignite the brand. Ignite the brand.

Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

Is Coca-Cola still a brand publisher? Another example is Newell Brands ‘ Sharpie pen division. The awesome Brains On Fire Agency created a global community scrapbookers for the Fiskars brand, driven by a user-generated blog, case studies, and craft projects.

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest.

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. Business Focus: BRAND. Measurement Tips: 4 Brand Metrics to Watch.

How Trump’s brand positioned itself for victory

Biznology

However, from a branding perspective, the compelling reasons behind each vote was more about what each candidate stood for. And this is what branding is all about–making promises that resonate with people’s intense emotional desires, to connect with them.

How Your Employer Brand is Influencing Your Business Brand

B2B Marketing Insider

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.

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Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. You can guess all the reasons why brand consistency matters for a B2C company, right? Brand personality. What’s your brand’s personality equation?

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Sustainability: Top 100 Influencers and Brands

Onalytica B2B

The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. TOP 100 BRANDS. Sustainable Brands.

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How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017.

How to Rejuvenate a Troubled B2B Brand

Great B2B Marketing

Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: No matter the size and scope of your company, the brand position you hold with your prospects and customers has monetary value in terms of sales, stock prices and even employee retention.

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Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation.

Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When these global brands go viral, it's not a huge surprise. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. What happens to small brands that hit on marketing gold, kind of by accident?

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Building a Brand Strategy

Lead Liaison

The company had failed to develop a strong brand message and image. Simple: He applied a brand that others were aware of, trusted, and would be top of mind when a need arose. Interested in learning more about how you can build a brand strategy with marketing automation?