Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. The Case for Purposeful Branding.

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The Importance of a Strong Brand Identity

Webbiquity

Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Building a brand for the long term is a big commitment.

Brand 276

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand.

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Brick-and-mortar retail is dead, right?

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How B2B Marketing is Changing in 2018

increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. Among the specific answers provided were: The next priority is also a familiar objective to marketers: issues related to brand awareness.

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?

5 Foundational Steps to Follow When Developing a Visual Brand

Marketing Insider Group

Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding

Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. Branding. There are books written about branding, college courses devoted to it, and agencies that specialize in it.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

How to Develop a Brand Voice You Can Live With

Act-On

That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.

How customer values are transforming brands today

Biznology

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.

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The 2018 Branded Twitter Awards

Contently

A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.

How Your Employer Brand is Influencing Your Business Brand

Marketing Insider Group

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

Understanding Brand Identity

Hinge Marketing

Brand identity is a frequently misunderstood concept. Much of this confusion comes from the loose and inconsistent use of brand terminology in the popular press—and even in the marketing industry itself. What is Brand Identity? How is Brand Identity Different from a Brand?

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How Branding Can Determine the Success of Your Marketing

Marketing Insider Group

Here’s why: the success of your company’s marketing tactics depends on branding , which your agency should focus on before tactics even enter the discussion. Personality and tone of voice: These decisions determine how it feels to communicate with your brand. Brand and Product Names.

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3 Best Strategies for Strengthening Brand Equity

Marketing Insider Group

What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand ManagementBack in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion.

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On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.

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Common Issues Strangling B2B Branding

BOP Design

Your B2B brand is your company’s promise. A successful B2B brand accurately communicates the why, how and what’s next. Creating a solid brand experience is complex and, unfortunately, there are many avenues for failure. So ask yourself: is my B2B brand….

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What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Both brands benefit from an enormous online presence.

Brand 279

Should brands take a public stand on social or political issues?

Biznology

Traditionally brands rarely get involved in social or political issues. But today consumers want to know what brands stand for on such issues. Can a brand use this platform for proactively turning a negative into a positive? So, should a brand take a public stance?

Brand 206

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

How social media is changing what brands stand for

Biznology

Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. The post 4 Simple but Strong Ways Agencies Boost Brand Trust appeared first on Marketing Insider Group.

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Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand

4 Digital Marketing Tips to Expand Your Brand Presence

Biznology

That’s why it’s important to present your brand online in a way that makes a good impression on your customer. Some good news is that it isn’t as tough as it seems to take the first couple steps in creating a trusted brand for your business.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

The emerging challenges for managing brand risk

Biznology

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

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How a Brand Persona Plays Into Effective ROI

Single Grain

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. 10-Step Checklist to Digital Branding for SMBs.

The rise and fall of the Trump lifestyle brand

Biznology

The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart.

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Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Company culture and brand are now merging and some experts already consider them to be synonymous. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group. Your company culture forms the basis of everything you do.

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How to Level Up Your Marketing Strategy with Video

Will growing income disparity force CEOs to re-brand?

Biznology

This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result.

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