Brand Related Topics 
Webbiquity
JUNE 21, 2022
say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Become a Brand Influencer on TikTok, Instagram, or YouTube.
SendX
FEBRUARY 23, 2023
Email marketing for brand awarenessSeveral consultancy groups and essays have predicted email’s demise in favor of social media and flashy messaging apps. But a decade later, email is still going strong.
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Webbiquity
OCTOBER 21, 2020
Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge.
ClickZ
MARCH 16, 2023
Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences.
Marketing Insider Group
AUGUST 2, 2021
But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. 3 Ways to Refresh Your Brand. Check Your Brand’s Continuity.
DivvyHQ
FEBRUARY 13, 2023
Does your brand have a consistent voice across all marketing channels? Today, we're covering everything from how to choose a brand voice to how to make sure it's being used across all your marketing channels.
Webbiquity
NOVEMBER 29, 2022
Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty.
Marketing Insider Group
APRIL 27, 2022
Coca-Cola spends an average of $4 billion on branding each year. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions. Branding encapsulates the entire personality and identity of a company.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
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DivvyHQ
MARCH 1, 2023
Are you keeping an eye on the latest branding trends? Those who want to ensure their brand remains fresh and relevant regularly do. From minimalist designs to user-generated content, there are plenty of ways to keep your brand up-to-date.
Zoominfo
SEPTEMBER 30, 2020
The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales).
Marketing Craftmanship
FEBRUARY 21, 2023
This somewhat contrarian approach to thought leadership…delivered in an editorial format that we call Branded Interviews …is the most effective way for B2B companies of all types to build brand stature, and to connect the dots between marketing and sales.
Webbiquity
MARCH 10, 2022
Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Brand affinities.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Contently
MARCH 2, 2023
Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion.
Tomorrow People
JULY 26, 2022
What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research.
DivvyHQ
OCTOBER 26, 2022
Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!
Webbiquity
NOVEMBER 9, 2021
This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.
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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
Tomorrow People
JUNE 20, 2022
What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Why are brand elements important?
Marketing Insider Group
FEBRUARY 7, 2023
Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. Unique brand identity.
Hinge Marketing
JUNE 30, 2022
Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. Brand Building Defined. Brand Building Blunders.
Biznology
APRIL 14, 2021
Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Brand Implementation 101.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
Influitive
MAY 29, 2017
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
Contently
NOVEMBER 3, 2021
MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S.
Altitude Branding
NOVEMBER 18, 2022
Growing Your Cigars Shop Brand When it comes to growing a thriving cigar shop business you should pull out all the stops. Stock good brands like Visol Casati, Teshiuk, Xikar, and Lotus. There are likely local brands that will work well in your shop.
Marketing Insider Group
MARCH 2, 2023
“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It humanizes your brand. We buy from brands we know like and trust.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
Contently
FEBRUARY 8, 2022
But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees.
DivvyHQ
JANUARY 17, 2023
When it comes to creating a strong brand, the words you use matter. Check out our latest article by guest contributor Freya Laskowski to learn 9 different types of tones of voice and how to choose the right one for your brand.
Contently
SEPTEMBER 21, 2021
Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Do you really trust brands to make memes?
Marketing Insider Group
NOVEMBER 30, 2021
That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day.
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It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.
Influitive
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
Zoominfo
SEPTEMBER 16, 2020
But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”.
Webbiquity
JUNE 28, 2019
Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners. Again, a strong brand identity plays a key role here, acting as a signal that a company is here to stay.
Sharpspring
SEPTEMBER 16, 2020
It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape.
Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor
To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.
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