The Importance of a Strong Brand Identity

Webbiquity

Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Building a brand for the long term is a big commitment.

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Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

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Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. The Case for Purposeful Branding.

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Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. So, what does it take to be a meaningful brand?

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

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How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. 6 Ways to Use Video for Personal Branding.

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Brick-and-mortar retail is dead, right?

Brand 247

5 Foundational Steps to Follow When Developing a Visual Brand

Marketing Insider Group

Think about some of the most recognizable brands out there. Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? Branding

Branding During Times of Crisis Part 3: Building Brand Loyalty

Walker Sands

Branding Marketing B2B branding brand credibility brand loyalty brand management brand strategy

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

How customer values are transforming brands today

Biznology

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today.

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10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand.

Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […].

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How Your Employer Brand is Influencing Your Business Brand

Marketing Insider Group

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to utilize branded journalism to stand out from the clutter. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

On the limited value of branded content

Biznology

Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. James_Mathewson …creating and promoting branded content should be part of the mix.

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How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand?

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. Actionable Steps E-commerce Brands Can Take.

The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. When you see an uptick in direct traffic, it means that your brand awareness is increasing.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

How to embrace new channels for brand and audience building. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out.

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.

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The Branded Content Revival

Keywee

If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content -sized hole. . I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent.

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How To Train Your Employees To Be Brand Ambassadors

Influitive

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Brand awareness is often an issue as many SaaS tools are produced by startups and small businesses that are not established in the marketplace.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Brands Wake Up to Juneteenth

Ceros

But some notable brands and community groups aren’t waiting for government recognition to commemorate it. To ensure that the holiday is commemorated properly, it’s been key for brands to communicate with Black employees and resources created by people of color. Brand Camp

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The 2018 Branded Twitter Awards

Contently

A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. Branding. There are books written about branding, college courses devoted to it, and agencies that specialize in it.

Understanding Brand Identity

Hinge Marketing

Brand identity is a frequently misunderstood concept. Much of this confusion comes from the loose and inconsistent use of brand terminology in the popular press—and even in the marketing industry itself. What is Brand Identity? How is Brand Identity Different from a Brand?

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Making Lean Business Part of Your Brand

Altitude Branding

The post Making Lean Business Part of Your Brand appeared first on Altitude Branding. Local Branding Personal BrandingWhile you may have heard people use the word lean when referring to business models, its meaning may not be clear.

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SEO & Branding: How To Increase Branded Traffic

Altitude Branding

The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. How does branding help?

What Are the Most Important Elements of Your Brand Story?

Marketing Insider Group

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. The customer becomes part of the brand.

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How choosing “Birdman” hurts the Oscars brand

Biznology

The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. It may not be obvious, but the Oscar is a powerful brand.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Employee Branding: B2B’s Answer to Influencer Marketing

Marketing Insider Group

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. We’ve all seen them.

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