SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. While design is important from a branding perspective, content is still king.

Newsletter 102

Newsletter Template Email Marketing Design 102

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. You land on a high-ranked website and start clicking and reading.

Design 218

Design Work Management Marketing Management Planning 218

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought.

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

ClearVoice

MARCH 12, 2021

What is a click-through rate (CTR)? A click-through rate or CTR is a figure used to illustrate the ratio of how many people clicked on a webpage compared to how many people saw the website. . One of the most useful measurements is a click-through rate or a CTR. . This gives you a percentage.

Click Rate 52

Click Rate CTR Landing Pages Impressions 52

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A set designer has to figure out the props. Between the two, there’s an almost endless number of places for branded videos to go wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Brands create video content for different reasons. A writer has to craft the plot or copy.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 98

Design Conversion Urgency Marketing Cross-Selling 98

Outbound Engine

NOVEMBER 17, 2022

How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. I want to talk about the amazing and wonderful world of brand identity. Every interaction you or your company has with a client develops your brand’s identity for better or for worse.

Brand Identity 73

Brand Identity Branding Word of Mouth Impressions 73

Marketing Insider Group

MARCH 11, 2024

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Here are a few reasons why your brand may be missing out. You know that content drives engagement.

Top of Funnel 263

Top of Funnel Sales Qualified Leads Leads Lead 263

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Emailing without a physical address in the footer is illegal for commercial brands in the United States and Europe. Your logo and branding.

Design 95

Design Practices Best Practices CAN-SPAM 95

ClearVoice

DECEMBER 21, 2021

For the 9 percent of brands that don’t, here’s the skinny on why it’s so crucial to start: Establish a brand story. Retain current customers by providing information that demonstrates your brand’s value and the benefits of your products/services. contentmarketing Click To Tweet. Low word count.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Spiralytics

FEBRUARY 1, 2023

And if they like a certain brand or website, they download its mobile app for their convenience. Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Best Practices for Mobile User Experience Design 1.

Design 115

Design Practices Mobile Marketing Best Practices 115

The Forward Observer

MAY 10, 2024

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon About the Book Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. Don’t know how to leave an iTunes review?

Account Based Marketing 156

Account Based Marketing ABM Effectiveness B2B Thought Leadership 156

Webbiquity

NOVEMBER 15, 2022

A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Develop an eye for design. build a strong brand identity. Hone your ability to track and analyze metrics. Become a better writer.

Social Media 311

Social Media Work Management Marketing Management Media 311

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness. Your design looks boring and basic.

Marketing Websites 277

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 277

Unbounce

JANUARY 28, 2020

When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Full disclosure, one of the reasons we approached Packlane is because we have serious :heart-eyes: for their gorgeous branding—and how seamlessly it’s woven into each of their landing pages. One launch comes to mind.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Unbounce

MARCH 12, 2020

This is something Kelsey Rostad, Marketing Manager at the design and marketing studio Banan , knew would be important for her client, Love Child Organics. Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own. Click to see the whole thing.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Valasys

SEPTEMBER 20, 2023

Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. However, story-telling in branding and content marketing is a powerful tool that may help. When you offer your brand’s unique narrative, you make a genuine connection with your audience. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 211

Social Media Cost Per Click Cost Per Thousand CPM 211

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers.

Email Marketing 90

Email Marketing Design Trends Work Management 90

BOP Design

APRIL 13, 2020

This interaction creates a lasting connection and deep brand loyalty. The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand.

Design 126

Design B2B Case Study Case Studies 126

Benchmark Email

JULY 13, 2021

Visually appealing email design can engage your target audience, showcase your brand message, and encourage subscribers to click your CTA. Since email marketing generates 40 times more leads than social media, it’s one of the most effective ways to boost conversion rates.

Design 98

Design Advertising Benchmark Click Rate Conversion Rate 98

Litmus

NOVEMBER 3, 2021

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Content Standard

JULY 1, 2021

If you’re a brand marketer, you’re likely familiar with subject matter experts, or SMEs. When you activate them in your brand’s content, you can achieve new levels of depth and insight. When you activate them in your brand’s content, you can achieve new levels of depth and insight. Take Samsung.

SME 141

SME Planning Brand Identity Branding 141

ClearVoice

AUGUST 8, 2022

User-generated content (UGC) refers to the content that customers create about your brand and/or its products. Similarly, client testimonial videos on a B2B brand’s website also fall under the scope of UGC. more impactful than branded content? Click To Tweet. more impactful than content coming from your own brand.

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. What is a Brand Community?

Communities 123

Communities Ad Building Brand Identity Branding 123

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

Heinz Marketing

JUNE 5, 2021

Enhance your brand with these 4 marketing hacks. Branding, it’s the cornerstone of every marketer’s mission. We’ve seen B2C companies turn reviews into brand propelling, revenue-generating, loyalty demanding engines that fuel the growth, trust, and recognition. A Non-Designer’s Guide to Visual Hierarchy.

Brand Identity 72

Brand Identity Branding B2B B2B Sales 72

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

According to a study by Label Insight , 94% of consumers surveyed indicated that they were more likely to be loyal to a brand that offers transparency, while seventy-three percent said they were willing to pay more for a product that provides complete transparency. Steps for Building Consumer Trust and Brand. Not convinced?

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

Bannerflow

NOVEMBER 16, 2021

In 2020, Bannerflow research found that Black Friday saw a 57% better click-through-rate (CTR) compared to the average day for display advertising. Make sure your branding is clear with the name of the specific day you’re taking part in. In fact, when it comes to display ads, adding a video provides 85% more click-throughs.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

ClearVoice

MARCH 19, 2021

What is brand awareness? Brand awareness is consumers generally knowing of a brand, i.e., being familiar with the name. This is the first level of brand awareness. Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Contently

SEPTEMBER 26, 2016

What if there were an easy way to increase your click-through rate by 146 percent? For instance, content that includes the brand name performs better than content that includes a logo. For more tips on how branded content performs on mobile, check out the infographic below. In fact, mobile CTRs can be up to 2.5

Design 60

Design CTR Brand Identity Branding 60

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Design elements (masthead, layout, etc.) There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Content Standard

FEBRUARY 2, 2023

The aim of this article is to provide marketers with the information needed to make educated decisions when it comes to utilizing generative AI, outlining the benefits and drawbacks of generative AI, particularly when it comes to brand content creation. Before we dive into the details, let’s define some key terms.

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. It’s also one of the few platforms that encourage users to click away from it. You are also encouraged to click the Pin links for further depth into the Pin’s content as a pinner. Good branding.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Content Standard

JUNE 16, 2021

Maybe it comes in the form of a first date you instantly click with or a business partner whose feedback you always look forward to—regardless, the common thread is that the conversation is free-flowing and natural. Something similar happens when a freelance content creator finds a company that has a brand purpose or value they share.

Brand Identity 80

Brand Identity Branding Work Management Customer Surveys 80