Martech
DECEMBER 19, 2023
Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.
Conductor
NOVEMBER 22, 2021
Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. In this case, you can judge a book by its cover.).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SocialPilot
JANUARY 21, 2024
Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?
Trade Press Services Newsletter
APRIL 4, 2024
Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Express gratitude with a thank you email after the booking, verbally during the interview, and again after the episode airs. Are you interested in getting booked as a podcast guest or want to learn more about podcasting?
PathFactory
AUGUST 15, 2022
And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. Avoid duplication in your content categories.
Contently
AUGUST 13, 2018
That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Additive content can also provide a nice little runway for launching an e-book down the line.
Content Standard
AUGUST 6, 2021
The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. This is a book about managing the flow of information we consume each day. Helpful but not condescending.
Expert insights. Personalized for you.
115 
Let's personalize your content