What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
Marketing Insider Group
APRIL 12, 2021
It comes with a price tag, which varies depending on the channel. Earned media is the modern, digital form of word of mouth. Set up a quick consultation , and I’ll send you a free PDF version of my books. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.
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