Webbiquity
JULY 28, 2010
Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.
Convince & Convert
SEPTEMBER 7, 2010
Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.
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Go Beyond SEO
AUGUST 19, 2015
This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.
Convince & Convert
FEBRUARY 9, 2016
Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Follow people that interest you, read their articles and books, listen to podcasts, just try to be an explorer in the social world. Quotes From This Episode. It’s not just your store manager.”
Zoominfo
JUNE 4, 2019
Leverage social media: Social media can give your pre-show campaigns a much-needed boost. For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos.
Hinge Marketing
JUNE 20, 2019
By humanizing your brand on social media, we mean bringing a human touch to every piece of content you share. Have you tagged them in your post, highlighting their individual expertise? And finally, are people on social media interacting with your posts? For example, the articles you shared were all written by individuals.
Brightedge
JANUARY 13, 2020
In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.
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