ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Content teams often sit two or three levels below the CMO.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently. How much traffic does social media contribute to those outcomes?

Social Networks 165

Social Networks Business Work Management Social Media 165

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 DV Abhang,C.P.M.,CPSM Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. Search an applicable phrase on Google and look at the results for related searches.

Media 122

Media PR Paid Search Agency Distribution 122

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. COVID-19 sent shockwaves through every industry.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

FEBRUARY 14, 2018

In his book How Star Wars Conquered the Universe , author Chris Taylor visited all sorts of remote tribes attempting to find an adult human being who had not in some way been affected by Star Wars –and couldn’t find even one!). Want to learn the other three elements of great storytelling? His backup plan was film school.

Storytelling 164

Storytelling Viral Marketing Amazon Template 164

Contently

JULY 15, 2020

The DC superhero Deadpool has many superpowers, but his strangest one is completely unique—he is the only superhero aware of his comic book status. In one issue, when asked why he did something, he retorts, “Because this is my book.” This self-aware approach offers marketers a lifeline. No but seriously, this is a sign.

Paid Search Agency 214

Paid Search Agency Budget Programs Advertising Agencies Startups 214

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

MARCH 24, 2020

” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 167

Storytelling Barriers Class Paper 167

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Valasys

AUGUST 14, 2020

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. Thus, undeniably, a winning social media content strategy holds the power to convert more followers into leads. alt- Popularity of several social media platforms in the USA). Introduction.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. At least, this is what I—and most marketers—thought. What exactly happened?

Top of Funnel 167

Top of Funnel Marketing & Strategy Buyer's Journey Content 167

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

ClearVoice

MARCH 9, 2021

Lisa Feldman Barrett’s book ‘ How Emotions are Made ‘ offers a compelling look at how the human brain simulates emotions in an interplay of mind, body and culture. In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling.

Storytelling 98

Storytelling Correlation Click Rate Youtube 98

Marketing Insider Group

JANUARY 21, 2015

Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s And then let me know how you would answer the question: Where is content headed? This is putting much more focus on the content brand marketers create ahead of the channels they use.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. This means you have a lot of time to create content to support it.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

DAGMAR Marketing

FEBRUARY 23, 2023

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients. Why is Advertising Important for Plastic Surgery Clinics? And finally, advertising is a crucial step in creating a strong brand.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. The recognition that we are media companies.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

DivvyHQ

FEBRUARY 9, 2018

“You’ve been creating content since the day you were born.”. But, if you’re someone like me, someone born after the year 1990, it is important to sit back, examine, and realize that people around my age have been creating content since we were old enough to hold a device. Because we are storytellers by nature.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Video Marketing Awards. Winner: AQUILA Commercial – The team fully adopted video as a core part of their marketing strategy. Honorable Mentions: LinkedIn, Sales Success Media.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52