7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.].

Introducing ‘The Storytelling Edge’

Contently

Contently has a book coming out! And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.”

Book Review: Content Rules

Webbiquity

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts.

Review 257

Book Review: Social PR Secrets

Webbiquity

Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. This is no wasted verbiage in this book, no fluff, no superfluous content.

PR 227

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. You can pre-order the book here.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? When to write an e-book. We all like to feel affirmed, right?

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

The Science Behind the Power of Storytelling

Contently

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. Our fave brands doing employee-led #storytelling include @Sephora, @Salesforce, @Macys and.

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? When to write an e-book. We all like to feel affirmed, right?

Words 124

Unlocking the Power of Employee Storytelling with Participation Marketing

Marketing Insider Group

In my book, I call it Participation Marketing with the caveat is that employees must be […]. The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group. 2018 must be the year that brands unleash employees-as-media.

The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. An art.

5 Storytelling Lessons From Game of Thrones

Marketing Insider Group

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. Did you watch the Season 5 opener?

11 Marketing Books Every CMO Should Read

Modern Marketing

Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. ” No, this is not a marketing book by any means.

CMO 279

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

Contently

In his book How Star Wars Conquered the Universe , author Chris Taylor visited all sorts of remote tribes attempting to find an adult human being who had not in some way been affected by Star Wars –and couldn’t find even one!). Storytelling buzzfeed Star Wars The Storytelling Edge

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles.

Sales 235

How Important Is Brand Storytelling?

Unbound B2B

Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations. Why Is Storytelling So Important? Introduction.

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Digital Transformation Strategy athenahealth B2B best practices helthcare KPIs Storytelling

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Storytelling helps build relationships and earn trust. --Pam

Press 228

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling

ClearVoice

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part three, we look at how index cards help writers organize ideas and improve storytelling.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. storytelling Click To Tweet.

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers.

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?”

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. So it’s not that surprising that storytelling has become a fundamental part of any solid user experience strategy.

Top 10 Best Email Marketing Books for Data-Driven Marketers

Delivra

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results.

Best 74

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in data on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Content marketing is really just great storytelling aligned to explicit business outcomes.

Why storytelling matters

Integrated B2B

As a librarian, I understand the importance and value of storytelling and, as a marketer, I know how convincing narrative can be – but it’s as a human , that I really get the power of a good story and its ability to inspire, educate and connect. As adults we replicate that sense of shared entertainment and satisfy our need to be part of something bigger through books, sports, movies, TV – and particularly social media. Storytelling is powerful.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. A magazine like ARC would probably not accomplish that, but e-books, white papers, technical articles, and case studies might. So, somewhere I guess I always hoped I could make storytelling part of my career.

Why is Storytelling Important in Sales?

DiscoverOrg

It’s pretty much the nature of the bargain — write a book that holds my interest, and I’ll keep reading it. If you want to keep the sales cycle moving forward, you must earn that motivation, and storytelling is a powerful vehicle for doing so.

B2B Content Marketing as Storytelling: Is It Really That Simple?

KoMarketing Associates

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. One Note on Storytelling Originality.

How Storytelling Can Help You Close More Real Estate Deals

Outbound Engine

My team and I spend a significant amount of time teaching our new employees storytelling techniques. The best storytellers know how they are going to finish their story before they open their mouths.

Storytelling Lessons From Top Podcasts

Content4Demand

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Podcasts were a top trend in the 2018 Content Preferences study.

Why Pop Up Books Are the Original VR

Cortex

A sometimes-forgotten technology and art is pop-up books. This forgotten credit is a shame, especially when considering that pop-up books the original Virtual Reality. Digital Storytelling tools

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” Watch my talk on “The Future Of Storytelling” below. The post Publish Or Perish – The Future Of Storytelling [Video] appeared first on B2B Marketing Insider.

2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Storytelling Daily

Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!

ScribbleLive

Of course, that was early on in my storytelling career. The one thing to take from this storytelling strategy is that’s much easier to share stories from our own experience then from unrelated, or at worst, made up experiences. Book me here to help your organization tell better stories.

4 Tips for Creating Viral Content

Walker Sands

Content Just a Book B2B content Contagious content marketing Content Tips Jonah Berger Just a Book 2019 storytelling Viral Marketing

Viral 40

15 Inspiring Storytelling Quotes to Help You Move an Audience

Hubspot

In the marketing industry, where 5% of branded content attracts 90% of total engagement , the need for storytelling is more pressing than ever before. Storytelling Quotes. “No There is no friend as loyal as a book” - Ernest Hemingway, author. “I’m Old storytellers never die.