Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

JULY 27, 2021

Her new book, “From Backroom to Boardroom” presents a research-based account of what strategic marketing operations leaders look like and how valuable they are to businesses. Forrester coined the term “zero party data” for this volunteered data: “Zero party data is that which a customer intentionally and proactively shares with a brand.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Conversica

JUNE 8, 2021

Mid-year growth looks strong, with new bookings accounting for two-thirds of growth and booking expansions accounted for one-third of growth, attributed to a healthy pipeline of new customer orders as well as continued steady increases in the customer install base. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Martech

NOVEMBER 11, 2022

Provides instant access to music, books, and other media for an annual fee. Here’s a selection of additional resources: B2C Marketing : A regularly updated blog from the independent analyst firm Forrester. Marketers’ Guide to B2C Brand Strategy : An overview of the topic from independent analyst firm Gartner.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Contently

AUGUST 16, 2018

In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span. This honor comes on the heels of being recognized by both Forrester and Gartner as a leader among content marketing platforms. Contently was founded seven years ago, and we started growing by any means necessary.

Gartner 60

Gartner Forrester Content Paid Search Agency 60

Contently

AUGUST 16, 2018

In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span. This honor comes on the heels of being recognized by both Forrester and Gartner as a leader among content marketing platforms. Contently was founded seven years ago, and we started growing by any means necessary.

Gartner 60

Gartner Forrester Content Paid Search Agency 60

B2B Marketing Directions

SEPTEMBER 6, 2020

Over the same period, major consulting firms such as McKinsey, CEB (now part of Gartner), SiriusDecisions (now part of Forrester), and ITSMA introduced an array of concepts and models describing the B2B buying process and exploring the role that marketing can/should/does play in revenue growth at B2B companies. Webster and Yoram Wind.

B2B Marketing 97

B2B Marketing B2B Marketing Management Gartner 97

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Gartner calls this the biggest challenge in B2B buying. Request a No-Pitch Consult” is a different mindset than “Book a Demo” or “Contact Sales.”. Book 15 minutes to get your specific questions answered.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Hear Gartner’s 8 Commandments for Strategic Dashboard Design— Martin Kihn, Research VP, Gartner for Marketing Leaders, Gartner. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

PathFactory

JULY 18, 2022

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your You look up and down at the stacks of books… How could you ever get your research done? Imagine you’re a student researching for your thesis.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Nuvi

JANUARY 25, 2022

We believe Reputation is a highly differentiated market leader with industry-leading bookings growth underpinned by robust retention rates. We look forward to building upon the strong momentum that already exists in the business and accelerating growth both organically and through M&A.”. About Reputation.

Marketing Management 40

Marketing Management Advertising Agencies Lead Scoring Lead Ranking 40

LeanData

FEBRUARY 10, 2022

In revisiting its ICP, LeanData started with Geoffrey Moore’s Hierarchy of Powers framework, as introduced in his book, Escape Velocity: Free Your Company’s Future from the Pull of the Past. LeanData began its own internal audit in the autumn of 2021. Not so fast! Telcom, as a whole, is incredibly complex.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Marketing Insider Group

JULY 5, 2015

Gartner Research). pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. More Content Is Always Better In The Eyes Of The Customer; but is it really?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Heinz Marketing

MARCH 7, 2022

Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. I mean, first of all, I had a great editor that really helped make sure that what made it into the book was worth reading. Well, first of all, Andy, thanks for joining us today.

Urgency Marketing 104

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 104

Terminus

MAY 8, 2020

Meetings Booked. Also Known As: Demos scheduled, first calls scheduled, or discovery calls booked. How ABM Helps: Any member of your sales or customer success team could book a meeting with a prospect or customer related to an open opportunity. The quote above is from the same Forrester Consulting study we referenced earlier.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Vidyard

SEPTEMBER 12, 2017

” The same principle holds true for storytelling, where people really do judge books by their cover, and for video, where research shows that you only have a matter of seconds to capture your viewer’s attention. Who’s more credible, you or a research firm like Forrester or Gartner? What makes a great lede?

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

DemandBase

JANUARY 3, 2019

Gartner Digital Marketing Conference. Forrester B2B Forum. Forrester’s B2B Forum has the answer and will dive into the tactics and strategies that go into building marketing and sales experiences that revolve around the customer. And since ITSMA basically wrote the book on ABM, expect the content to be of the highest-caliber.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. If you take me on a vacation tell me to sit on a beach and read a book I’m going to go crazy. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

The ROI Guy

MAY 14, 2015

Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.

B2B Sales 40

B2B Sales B2B Marketing B2B Gartner 40

Heinz Marketing

JULY 2, 2018

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Adobe Experience Cloud Blog

MARCH 13, 2017

You may have heard Brian Solis , Principal Analyst at Altimeter, speak at other events or even read one of his books. He always shares not only an interesting presentation but an actionable one. However, measuring performance gets trickier as marketers struggle to relate individual interaction metrics to high-level business outcomes.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

Provide some quotes on those that liked the white paper (like mini book reviews). One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). Read The Following Book in which I review Michael's book.

Paper 100

Paper Lead Generation Auto Responder Generation 100

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 02:56 – How writing a book helps in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. So if you’re in Chicago and are looking for a fantastic steak experience, book a table at Steak48 on Wabash. Phase II: Thought leadership. You can thank me later).

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. So if you’re in Chicago and are looking for a fantastic steak experience, book a table at Steak48 on Wabash. Phase II: Thought leadership. You can thank me later).

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Buzz Marketing for Technology

JUNE 27, 2008

Wikipatterns book. Buy the book | Learn More. Buy the book. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city. Google Sites. governance. government. guest blogger. HigheredBlogCon. incentives.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Hubspot

NOVEMBER 20, 2014

Rack up points by joining the loyalty program for every brand you book travel with and try to stick to just one or two airlines and hotels so you’re not dispersing your points across too many programs. Nigel Fenwick of Forrester recommends a card that gives you airport lounge access, and says they’re worth the annual fees.

Business 28

Business Gartner Loyalty Forrester 28

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Read on to get their insights. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Joe Pulizzi's and Newt Barrett's book Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Heinz Marketing

DECEMBER 31, 2018

I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice. We’ve got Tiffani Bova , who is going to talk about her new book, Growth IQ. So I would recommend that book. Coming up in January, we’ve got some great guests.

Top of Funnel 66

Top of Funnel Budget Programs Peer-to-peer B2B Sales 66