The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Biznology

NOVEMBER 3, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. We’re pleased to feature Consultants Collective member and global expert in journalism, media, and emerging markets to companies, David A.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

DECEMBER 1, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member communications consultant, think-tank scholar, and university teacher, Gary Geipel.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

SEPTEMBER 22, 2021

This important new book places a spotlight on a reality that HR professionals and employee communicators share — particularly in the wake of COVID — that strategic communications is one of the most critical capabilities that organizations can use to keep employees connected and engaged in arguably the most complex of modern times.

Consulting 104

Consulting Conversion Trends Purchase 104

Biznology

OCTOBER 20, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. What is the last book read? The post Consultants Collective Profile: Kevin Jordan appeared first on Biznology. What is a hobby of yours?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant, John Clemons. Q: What is the last book read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

NOVEMBER 23, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Donna Hamlin. What is the last book read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. It may seem impossible to gain traction through organic ranking with so much competition.

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Her book, The Knowledge Management Memory Jogger, was published in February 2023.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Biznology

JULY 21, 2020

What is the last book read? The book represents more than a recap of the climbing feat itself; it explores the interpersonal relationships climbers have with their adventures and how they are driven to explore the limits of human potential and seek balance with risk and ambition. Why do you do what you do? What is your favorite quote?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Creativity 104

Biznology

OCTOBER 29, 2020

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. Douglas helps mission-driven organizations reframe their focus and remaster their messaging to thrive in any environment. What is the last book read? George Frideric Handel.

Ideal Customer Profiles 80

Ideal Customer Profiles Consulting Profiling Verticals 80

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

B2B Marketing Directions

AUGUST 13, 2022

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association/Emerald Publishing Limited, 2020) by Bernard Jaworski and Robert Lurie provides a strategic methodology for consistently driving organic revenue growth.

Organization 52

Organization Marketing Management RFP Barriers 52

B2B Marketing Directions

NOVEMBER 19, 2023

In the 2022 edition of the content marketing survey by the Content Marketing Institute and MarketingProfs, only 29% of the B2B respondents said their organization was extremely or very successful with content marketing. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Biznology

DECEMBER 21, 2020

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. According to William Eggers and Paul Macmillan in their book The Solution Revolution, not as well as possible. One of the more compelling factors influencing how we define mission-driven organizations is focus. Blurring Boundaries.

Organization 186

Organization Paid Search Agency Planning Pricing 186

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 50

Consulting Budget Programs Work Management Ideal Customer Profiles 50

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

B2B Marketing Directions

JULY 9, 2022

In a 2021 survey of marketers by MarTech , two-thirds (67%) of the survey respondents said their organization had replaced at least one marketing technology application in the previous 12 months. The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Prior to Metaforce, Adamson was the chairman of Landor Associates, a full-spectrum brand consultancy. Examples: Netflix, Stitch Fix.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.)

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

B2B Marketing Directions

JANUARY 21, 2023

A new book by Bev Burgess and Tim Shercliff fills this critical need. Bev Burgess and Tim Shercliff are the co-founders of Inflexion Group , a UK-based consulting firm that helps clients implement account-based growth strategies. What's In the Book Account-Based Growth is structured in four parts.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Onalytica B2B

OCTOBER 11, 2018

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Tom Augenthaler – Influencer Marketing Consultant. What is a connected Organization and Employee-Led Buyer Journey? Caroline Jory – Engagement Director at Qubist.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. Focus makes running your organization much easier and more profitable.

Advertising Agencies 92

Advertising Agencies Organization Paid Search Agency Work Management 92

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If free trials aren’t possible with your product, you could include a clear call to action for buyers to schedule a free consultation. Checklists and guides get people motivated and help them feel organized.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

OCTOBER 23, 2015

This week my good friend Carlos Hidalgo released his first book called Driving Demand. According to Carlos: The book is a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. In support of the book launch, I interviewed Carlos about his life, his work, and of course the book.

Demand 100

Demand Demand Generation Work Management Marketing Management 100

nDash

DECEMBER 6, 2021

nDash writer Deborah Huso is an internationally published, award-winning journalist and book author with more than two decades of experience in media. Organization, communication, and professionalism–pretty much the same things that make a good writer. Her work has appeared in U.S. What makes a great client?

Copywriting 52

Copywriting Consulting Creativity Paid Search Agency 52

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Footers now commonly have links to robust long-form content, such as e-books and whitepapers. Auditing content takes a significant amount of work.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

B2B Marketing Directions

JUNE 11, 2023

Analysts, consultants, and other marketing pundits have responded to this need by developing models that attempt to describe the B2B buying process, which is now frequently called the B2B buyer journey. The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. In Chapter 02 of the book, Ms.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Biznology

MAY 18, 2021

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

Consulting 197

Consulting ROI Conversion Organization 197

Webbiquity

MARCH 4, 2019

It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. He’s a leadership speaker, coach, consultant, and author of three books. Webbiquity: What inspired you to write this book? The Audience. The Challenge.

B2B Thought Leadership 238

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 238

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. One thing is certain — digital transformation affects the entire organization. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. LinkedIn: Tim Crawford (5.9K

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. It may be a case of organizing them according to a logical flow. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100