thePoint

MAY 26, 2018

And, you do all of that with what is likely not a huge budget to start with and limited support within the organization. This B2B Marketing Playbook (series of articles and then a real book) is designed specifically to cover the unique challenges that one-person (or small staff) marketers face. Did that stress you out?

Paid Search Agency 40

Paid Search Agency B2B Marketing Work Management Personalization 40

Outgrow

JULY 8, 2020

Their range of services includes content marketing, brand consulting, digital marketing, and more. To specify, they have expertise in media planning, SEO, video production, public relations, marketing automation, and more. Their efforts resulted in a 162% increase in organic keywords and a 270% increase in unique visitors.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. You’ll also discover which channels work best for your niche.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. You’ll also discover which channels work best for your niche.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. You’ll also discover which channels work best for your niche.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. Lots of great resources out there – books, blogs and more.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Dale Carnegie Wisdom 2.0

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. How they organize and communicate internally.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. link] Top ?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JULY 27, 2010

Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. The former is based on repetition, the latter on mastery. They like it.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? "A Social Media Scoreboard That Works" [link] (via @jaybaer) [link] Gregg Morris If you haven't looked at this yet, you might want to. ™ RT @upwardaction: Great tool!->A

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Like some other readers have commented, what a marketer (or more importantly an organization) does with that data is key. And of course product improvement ideas are important. Im Jay Baer. How can I help you?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

100 Tying Together Social Media and Corporate Social Responsibility | Guest Posts | Social Media Consulting – Convince… [link] [link] Top ? link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social media strategy consulting details here.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 20, 2010

According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. This chart shows usage of five major social outposts by organization type. I’m not sure I can build you an ice rink, but I am a qualified consultant at this point. SXSW, perhaps?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 5, 2010

The background pattern in #2 reminds me of the album cover from Tommy by the Who – overall, a decent effort but it will always play second fiddle to Quadraphenia in my book. If it had the organization of the #3 one I think that would be most intuitive. Arthur Cundy They are all kind of similar. I voted for option 2. Referencing.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. I’m not going to tell your company that social media is pointless and “not for them&# because that’s simply not true.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social media can enable conversations and participation but the real value comes from what we do with those conversations.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Hubspot

APRIL 12, 2012

LinkedIn Events is a great resource to consult before attending events so you can do some recon work to see who will be attending events, and learn about their current positions, work history, and network connections. You should also plan in advance what types of questions you want to ask and who in the company you want to meet.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

APRIL 1, 2010

link] Shelly Kramer Get Your Social Media Story Straight | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] cravendickens I've always been a believer of sharing 'look what went wrong when…' examples with clients. As always – great piece Jay.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Single Grain

JUNE 5, 2019

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. Get A Free Consultation. Get A Free Consultation. The Marketing Strategy.

Planning 68

Planning Marketing Plans Work Management Enterprise Management 68

Single Grain

MARCH 9, 2022

Examples of owned media include company websites, blog posts, and organic posts (i.e. not promoted or boosted) on social media. Earned Media: This is essentially word-of-mouth marketing. Examples of earned media include reviews, user-generated content, shared posts on social media, and news articles.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Cheers, Jay Baer Convince & Convert, Social Media Strategy (in the actual book, my signature looks like I had my kids do it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Also, may I ask, how have you handled this sort of a response for a client that you have consulted with? I call this failure thing ducking and weaving in social media.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 8, 2010

link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace. link] Footprints (18.09.10) : Chris Deary [.] 6 Lessons Learned From the Demise of MySpace [.]

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Sprout Social

AUGUST 22, 2019

For example, Facebook allows businesses to publish listing-related updates and content, book appointments, communicate with customers and curate reviews in a single platform. Tools such as Sprout’s Asset Library can help you organize your social content and keep everything confined in a single platform. Related Articles.

Social Media 110

Social Media Effectiveness Media Ideal Customer Profiles 110