Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Social Media 104

Social Media Consulting Media Work Management 104

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. While this can be disappointing, know that the solution may involve simple fixes or updates that could benefit your content (and your business) in the long run. Wait two weeks.

Paid Search Agency 216

Paid Search Agency Urgency Marketing SEO Eye-Tracking 216

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. How is THAT?

SEO 241

SEO Lead Ranking Content Thought Leadership 241

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 322

Paid Search Agency Content Marketing Planning Advertising Agencies 322

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Focus on Organic SEO.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 280

Paid Search Agency Content Marketing Planning Budget Programs 280

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Buffer

APRIL 19, 2023

When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry. Therefore, instead of focusing my marketing on building a fast following, I chose to focus on building a reputation. My organic approach didn’t slow me down either.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 271

Paid Search Agency Traffic Content Marketing Companies 271

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Her book, The Knowledge Management Memory Jogger, was published in February 2023.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Additionally, The Forecast is allowing Nutanix to optimize digital marketing efforts (leads) by re-targeting demand generation offers to Forecast site visitors.

Forecasting 329

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 329

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Guest post by Grace Murphy. driving conversions.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Marketing Insider Group

JULY 13, 2020

Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. I get it – you’ve got a business to run. Better quality leads. Not only that.

Paid Content 303

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 303

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 211

Social Media Media Viral Marketing Class 211

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Brandpoint

MAY 5, 2020

Still, opportunistic brands can navigate a crowded media landscape with the right content plan. I’ve compiled some common questions that we’ve been seeing come up about branded content and paid media campaigns. Q: What type of brand content will work best right now?

Brand Identity 147

Brand Identity Branding Media Content 147

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently. How much traffic does social media contribute to those outcomes?

Social Networks 178

Social Networks Business Work Management Social Media 178

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. Accomplished speaker Marcus Sheridan wrote a best-selling book called “ They Ask You Answer ,” which highlighted how to do Inbound Marketing well. They rejected “push” style outreach like cold calling and spam emails.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. The differentiator : every deep dive is verified by insider insights.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Generation 295

Generation Content Paid Search Agency Trust Marketing 295

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. Winning at organic ranking is a long game. They currently hold a market share of 87.81 Image: Ahrefs.

Paid Search Agency 344

Paid Search Agency Advertising Agencies Ad Agencies SEO 344

Biznology

MARCH 27, 2019

I am mid-way through a blog series on marketing technology and I have to pause. The interview focused on human-centered marketing. On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. The book is called Marketing Rebellion: The Most Human Company Wins.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112