Hubspot

APRIL 12, 2018

No one can guarantee that a video will go viral. Maybe it’s not feasible to aim for a viral video, but it is possible to create great content and use your money and efforts to market it to the right demographic. And, if you know your audience well, you can break the rules. Dollar Shave Club.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

SmartBug Media

MARCH 8, 2022

Recognized by ForbesWoman as one of the top 20 women bloggers. Author of the Wall Street Journal best-seller on business writing, " Everybody Writes ," and the co-author of the best-selling book on content marketing, " Content Rules.". First person ever inducted into CMI’s Content Marketing Hall of Fame. Writer and public speaker.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. Because Twitter has written its own rules for relationships and because by signing up for Twitter we all agree to play by those (new) relationship rules, the trust barrier is effectively removed.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. Because Twitter has written its own rules for relationships and because by signing up for Twitter we all agree to play by those (new) relationship rules, the trust barrier is effectively removed.

Social Media 100

Social Media Viral Marketing Tools Media 100

The Effective Marketer

MAY 7, 2010

Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. The presentation is not only funny is also engaging. This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. Unless you have the staff available to create new content quickly, you will be stuck.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.).

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. News publications and bloggers are always on the lookout for new data that shares something meaningful about the world. In a different article, I mention that there are two evergreen rules for social media: Be human.

Work Management 48

Work Management Marketing Management Service Media 48

Optinmonster

JUNE 10, 2021

For that, you’ll need OptinMonster’s targeting rules and triggers. And as we said before, one of the best targeting rules you can use to accomplish this is OptinMonster’s Exit-Intent® Technology. It’s why RafflePress is known as the best viral contest builder on the market. Gamify Your Site.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Biznology

MARCH 11, 2013

We need to go back to the drawing board and develop a new set of rules, describing a new collection of patterns and anti-patterns for social media within the enterprise. Chances are that the vast majority of your corporate bloggers won’t be as insightful as the folks writing for the New York Times or GigaOM.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Buffer

APRIL 8, 2019

These three concepts can be valuable for content marketers , writers, and bloggers. We might compare that world-famous effect with going viral. Cleopatra ruled ancient Egypt for almost three decades. He breaks down persuasion into the three categories: Logos, Pathos, and Ethos. Martin Luther King Jr.’s

Planning 87

Planning Paid Search Agency Social Media Transparency 87

The Effective Marketer

NOVEMBER 16, 2009

The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Welcome to the world of Pecha Kucha.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Paul Gillin

DECEMBER 18, 2012

Most customer attacks don’t go viral, but they can be effective even without big numbers. One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. His advice really comes down to the Golden Rule: Treat others the way you would like to be treated.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MAY 25, 2009

Here are five key rules to guide you when preparing your webinar: 1. One Response to Webinar Presentations That Suck MLM Webinars says: December 20, 2010 at 4:34 am These five key rules are really helpful to guide us when we preparing our webinar. You can leave a response , or trackback from your own site. United States License.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 6, 2009

Then you have to first understand the rules of the game. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Planning 100

Planning Work Management Marketing Management Trade Show 100

LeadSquared

FEBRUARY 10, 2016

It doesn’t necessarily has to go viral. Other than that, of course you would pay attention to your basic SEO rules – proper URL structures, focus keyword, meta-titles/descriptions, but everything has to stay true to the context of search. If it has value for your target audience, it will work. Content Strategy.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

The Effective Marketer

MARCH 7, 2009

Brenda Young, from Marbay Group , shared her expertise on the solical media space by talking about what can be considered one of the top rules for any marketer around: Listen First! Some good discussion about the integration between online and print advertising got everyone talking. United States License. Theme: Contempt by Vault9.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Our primary rule for gated content is to gate our research papers. How to put the "Viral" in B2B Marketing Viral Campaigns?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. A common tool for today’s marketer they provide a great way to reach a large number of people with your message. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. Under the new rules, you are what you publish. The section on blogging is particularly useful, even for experienced bloggers.

PR 20

PR Rules Web 2.0 Wiki 20

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Outgrow

DECEMBER 20, 2022

When I was in this business 15 years ago, I had to really fight with the news wires to accept, bloggers as journalists. Some bloggers are more influential than trade publications. So we do have rules on the types of companies that we can work with. But I sometimes find that those can be very viral and work well.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

The Effective Marketer

JULY 12, 2009

Here’s five simple rules I use when presenting data on a chart format: 1. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Yeah, you’ve seen them too, right? What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MARCH 12, 2009

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. 6. Bonus rule! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

MAY 22, 2015

When we read her bestselling books or watch her explosively viral (and incredibly human) TED talks, we’re with her, together, no matter where we are. A two-time author, speaker and blogger, Justine captivates on the stage and off.". Brené Brown: Live and In Person. By Seth Godin , Best-Selling Author. Tweet this !). Tweet this !).

Cable 28

Cable Hubspot Advertising Agencies Multi-Channel 28

Hubspot

NOVEMBER 14, 2016

One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Marketing’s Rule of Seven states that buyers need to hear your message approximately seven times before they will close the deal. Check 'em out. Why You Should Repurpose Content.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

The Effective Marketer

JULY 21, 2009

Do we need to create rules or procedures for using it? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? What is our goal? What are our objectives? What resources will it require?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

Type in a name for the new formatting rule (e.g. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Go to “View”, choose “Current View”, and select “customize current view”.

Planning 100

Planning Product Effectiveness Tips 100