Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Buzz Marketing for Technology

AUGUST 31, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger 100

Blogger Copyright Buzz Privacy 100

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. According to About.com , “Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. As with UberVU, several pricing / service levels are available under $500 per month. Traditional PR + Social Media Monitoring. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message.

Blogger 20

Blogger PR Outreach Tagging 20

Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. It’s also not just okay, but vital, for a company page to include descriptions of the firm’s products and/or services. Have respect for bloggers. Get with the 00s. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role. startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Biznology

DECEMBER 4, 2012

On the other hand, Drupal is very aware of classifications, user-readable URLs , customizable title, keyword, and description tags. I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. If you’re wondering why all these aforementioned services aren’t simply housed under one umbrella, surprise!

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Webbiquity

FEBRUARY 9, 2010

In business and consumer services, the figures are 54% increase, 1% decrease. Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Smashmouth Marketing

OCTOBER 6, 2009

corporate communications, employee communications, PR and investor communications. PR is being aggressive in its use of social media in their traditional reputation management services. Dell’s chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Atomic Reach

MARCH 18, 2019

He currently serves as a Vice President and deals with client services at 3Q Digital. He takes digital PR strategies to a whole new level. Navah Hopkins - Services Innovation Strategist at Wordstream. Sarah Peduzzi is an expert in Google Analytics, AdWords, YouTube ads, Twitter ads, Facebook ads, Bing, and Google Tag Manager.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? The revenue stream is too intermittent, the employees too expensive, and the points of failure too numerous for most small agencies to successfully offer full-blown Web design services. Get Your Foot in the Door Selling One Service. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Each of the 27,000 companies that use the service had the same goal – to share their pitch.

Social Media 115

Social Media SEO Marketing Websites PR 115

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

Webbiquity

JUNE 14, 2016

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Sample review: “The cornerstone skill of great PR is being able to write well. ” — Shift Communications. Pricing: free.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations.

PR 20

PR Web 2.0 Blogger Public Relations 20

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 124

Social Media Work Management Marketing Management Media 124

Hinge Marketing

JUNE 30, 2021

I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Download the SEO Guide for Professional Services. You can generate earned media through digital PR. . What is Digital PR? Why are Digital PR and Earned Media Crucial for SEO?

PR 173

PR SEO Webinar Metrics Media 173

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. It's not about money—at least not primarily, for most bloggers.

Blogger 20

Blogger Digg PR Tagging 20

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. How is it that your product or service will benefit me? But why the focus on content? We have all been there. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

SEPTEMBER 7, 2010

Stratten writes: &# The space between the best services, often what a new customer receives and the worst experience is what I call the Experience Gap. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? tags: marketing) [.] A tall order, to be certain. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox? Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Weekly is probably the minimum frequency, though there’s one highly successful blogger I know of who posts only once per month—but all of his posts are 2,000+ words, comprehensive, and extremely well researched.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 11, 2010

The ModernaDesign website makes no mention of App development as a service. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. From what I gather, Mr. Dennis is a html-centric web designer. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. You are becoming one of my favourite bloggers! And, I particularly like you thoughts on precluding the need for 'opt-in.' Great article! Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114