Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Convert

JANUARY 17, 2024

Generative AI engines generate accurate and personalized answers to any search query. It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. It’s engaging with the same person again and again to build recognition. Which SEO tactics will survive the change and continue to be effective?

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media). Timing’s of the essence so go go go go go go go!

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. Sadly, that’s just step one: the initial outreach. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Ambal's Amusings

OCTOBER 22, 2009

Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. The B2B Marketing Zone came because I personally wanted to learn more about the topic and wanted to have good relationships with bloggers in the space. We had a loose network.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? You’ll need to engage with everyone who engages with you with as much personal touch and attention as you would someone you already know — with the understanding that you’re only being damned with your success.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. Image via Wikipedia.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Can you find contact info on the site, and does that person have any authority or industry influence? Focus on long-tail searches.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Optinmonster

APRIL 12, 2024

This includes tactics like link building, social media marketing, and influencer outreach, which help increase the site’s trustworthiness and authority. Answer the Public : This tool helps discover long-tail keywords and search queries phrased as questions. Don’t be afraid to write in the first person!

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ).

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

FEBRUARY 25, 2014

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) Be grateful (nobody is required to help you). Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers.

Class 80

Class Long Tail Marketing Blogger Media 80

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Single Grain

JULY 26, 2019

If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. These opportunities are a little more difficult to identify and don’t scale as easily, though they may have bigger rewards in the long run. Probably not.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about long term strengthening of true relationships with – wait for it – PEOPLE. It’s about long term strengthening of true relationships with – wait for it – PEOPLE.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

seo.co

DECEMBER 31, 2020

Bloggers and small business owners often complain that they find it challenging to gain traction with SEO and online visibility – particularly with Google search results. Instead, you’re looking for long-tail, semantic keywords that can be naturally injected into your copy. Quality Content. + The SEO Power Page Process. +

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Moz

APRIL 3, 2019

I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Whether it’s a finance topic related to an upcoming holiday (i.e.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Valasys

MARCH 16, 2020

Furthermore, more than ever before it was essential for marketers to work on relevance & personalization of the pieces of content according to the buyers’ cycle. Following the core update, the organic ranking factors for the website were based on the prioritization of the intent of buyers.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Biznology

FEBRUARY 4, 2014

Why would it be any different when it comes to blogger and influencer outreach marketing? The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. 6) What is your goal?

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Zoominfo

AUGUST 7, 2018

Think of it as a personal data analyst who sends a list of tasks. Marketers use this app to find new long-tail keyword ideas in seconds. NinjaOutreach simplifies this task, helping marketers quickly identify high-quality bloggers and publications within target industries and locations. Writing and Editing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Think of it as a personal data analyst who sends a list of tasks. Marketers use this app to find new long-tail keyword ideas in seconds. NinjaOutreach simplifies this task, helping marketers quickly identify high-quality bloggers and publications within target industries and locations.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Content Marketing Institute

OCTOBER 25, 2018

As long as you evolve the way you create and distribute your content and keep pace with trends, content marketing will continue to be an authentic, useful, and engaging method that gets results. Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search.

Content Marketing 104

Content Marketing Planning Privacy Policies Long Tail Marketing 104

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. To quote Guy : Think of @ GuyKawasaki as a news feed ala CNN or the New York Times. Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Single Grain

FEBRUARY 10, 2020

Did you assume the person who said “What kind of content do we need for the TOFU?” When a person is at this stage, they've usually discovered a problem that they have, done some research on how best to solve that problem, and then narrowed it down to a few companies' products or services. Call to Action (CTA).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94