Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

Press 85

Press Digital Asset Management PR Case Studies 85

Buzz Marketing for Technology

JUNE 27, 2008

Turn Gmail Into Your Personal Nerve Center. With its gobs of storage, speed and tremendous search/tagging capabilities , you can transform it into a personal nerve center thats available from any computer or mobile device. How to turn Gmail into a massive personal database (Gmail + the Google Toolbar). I revel in information.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. How will marketing change and what role will brands and consumer play?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Alicia Arenas.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 28, 2011

Educational Services. • Mike Rivera -New Media Strategist, University of Denver. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message. That’s simply not true. Be relevant with each e-mail message.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Wondering Out Loud

JUNE 25, 2009

I’ve written about it before and I will reiterate it here, the value of social media in the B2B space is primarily in the realm of public relations. Industry bloggers. It’s a great way to build a media relations and generate even more editorial activity. Don’t get distracted by the shiny new social media app.

Social Media 40

Social Media Activities Media Public Relations 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. link] jaybaer I agree Danny.

PR 161

PR Social Media Paid Content Media 161

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Would they be able to easily find and get in touch with the right person at your company? Don’t bury this information.

PR 28

PR Social Media Media Blogger 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Home Business solutions IT services Products Support & downloads My IBM. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Be mindful that what you publish will be public for a long time—protect your privacy.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

The Effective Marketer

JUNE 13, 2009

Odds are that someone may eventually buy the product or service. Going back to the Inbound Marketing University, what I liked about their registration process is that it was painless, they ask minimum information and so far only relevant emails about the course have been sent. David Meerman Scott is a master at this.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. You are becoming one of my favourite bloggers! Because the real advantage email has over social is data.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. You just need to know where to find it.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Zoominfo

SEPTEMBER 17, 2018

Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details. It focuses on content marketing, brand journalism, public relations, the media, and advertising. This podcast will teach you SEO from square one.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. only ask that you refrain from personal comments and remarks that are off topic. Seach top vendors, suppliers, service providers & more. -- Browse by Category --.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Let’s dive in: Search Engine Land. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

ClearVoice

APRIL 19, 2022

Businesses take advantage of this by regularly publishing blog posts, videos, and other informative content in a bid to position themselves as reliable sources of valuable information. Let’s take a closer look at public relations and content marketing and discover how public relations support marketing efforts today.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Yes, your prospective customers are confused and uncertain. To be entertained?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. John & Partners , a full-service advertising and public relations firm, based in Jacksonville.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Invite travel pros as guest bloggers on your blog. Where do they get their information? And what’s the point of all that? What do they do for work and fun?

Ideal Customer Profiles 266

Ideal Customer Profiles Trade Show Ad Frequency CMO 266

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. It’s entirely possible she is a Mass Influencer.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Let’s dive in: Search Engine Land. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

NOVEMBER 16, 2012

More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix," writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. And research shows that personalized marketing leads to more customer conversions than generalized communications.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. They do that for real, right?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

nDash

DECEMBER 7, 2020

I’m an expert blogger with a knack for breaking down complex topics into friendly, easily-digestible posts. . I am a professional freelance writer and lifestyle blogger. My online writing career began with a personal, comedic blog that gained a significant following. . Personal finance . Area of expertise: .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. Man, you are good, my friend.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118