Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

Trending Sources

What to do if the president tweets you

grow - Practical Marketing Solutions

And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! But the most powerful person on earth has never used social media quite this way before. By Mark W. Schaefer.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. Related articles.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It was the most-researched post I had ever delivered to the publication and it took many hours of work. If the personal and financial cost of producing articles for the HBR continues to rise and I keep getting rejected, I’ll have to drop out of the competition eventually.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Every once in a while magic happens.

PR 72

Win lifestyle influencers over with generosity and attentiveness

Biznology

If you’re interested in learning more about influencer marketing , micro-influencer marketing , or earned media micro-influencer marketing , please call me or email me or check out my company site or my own personal website — I look forward to connecting.

The slippery slope of influence marketing

grow - Practical Marketing Solutions

” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

A sales pitch isn’t a relationship

Biznology

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity.

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? It has to do with whether a blogger is. Image via Wikipedia.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Image via Wikipedia.

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

Yet when reading reviews we tend to believe (for the most part) the person leaving the online review even though their favorite color is puke green and they despise bacon (gasp!).

The secret to getting me to become your brand advocate

grow - Practical Marketing Solutions

This is a personal post. For a blogger and a teacher, this is pure heaven! Last year a company threw a lavish dinner for a group of influential bloggers. Related Stories Should you make the leap into sponsored content? This is a personal post.

Brand 101

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. He is a pioneering podcaster and a prolific blogger.

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space. In addition to personal filters, cognitive computing platforms like Apple’s Siri or IBM’s Watson use content as “fuel.”

How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc.

Trade 80

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. I know that it seems weird to be a shy blogger but it’s the truth.

Why you shouldn’t bring your social media (completely) in-house

Biznology

It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer? Photo credit: edrabbit.

Be a Big Fish in the Blogger Outreach Pond

Biznology

Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Image via CrunchBase.

What’s Changed, What Hasn’t in Media Relations

Biznology

At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. Getting through and having a real opportunity to pitch your story remains the single biggest challenge in media relations.

Build some social media marketing backbone you big wuss

Biznology

A lot of it is more about stress-testing you to see what kind of person you are. Related articles. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing.

The ole one two three four five six seven punch

Biznology

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It Might Be Personal.

Media 70

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

6 ways to create content that will go viral

Biznology

You never know, maybe that person will share your post and you’ll reach even more people. When people can relate to apply what you write to their own lives, they are more likely to pass it along to others. When something is personal to someone, they will share it.

Viral 40

Your keywords suck and are outdated

Biznology

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Related articles. You probably built your website years ago by now.

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

3 More Critical Roles that Need SEO Skills

Biznology

Rather, every person in digital media production needs to know how their work affects search effectiveness. You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content.

SERP 74

The Commoner’s Guide to Using Social Influence

grow - Practical Marketing Solutions

Influencer” has become synonymous with blogger and social networking. Your influencer profile might something like this (Kay is not a real person): Kay Alexander. The Art and Science of Blogger Relations – Updated eBook by Brian Solis.

Don’t Roll Your Eyes at Social Media Influencers

Biznology

I experience a lot of contempt for bloggers and social media influencers. Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.”

Why Your PR Isn't Working (and How to Fix It)

Hubspot

And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. inbound marketing public relations

PR 39

Five Life Lessons from Doc Martin

Marketing Craftmanship

Here are a few things this blogger will always remember: It’s OK to say “No!” There’s rarely any doubt regarding where Doc Martin stands on an issue. People will forgive personality shortcomings if you can add value to their lives in meaningful ways.

The Art of the PR Follow-Up

Vertical Response

You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in a personalized email with a compelling subject line. Don’t take it personally.

Inside a Social Media News Release

Biznology

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. So, the QuickLinks are a short-cut to what the blogger wants. Well, remember how brief, concise, and minimal the blogger email pitch was?