Webbiquity

DECEMBER 17, 2021

Here are six ways revenue marketing can positively impact your business. Know Your Audience. Strategic revenue marketing can help you learn more about your customers and get to know them better. Understanding your target market is why revenue marketing metrics are important.

Customer Satisfaction 287

Customer Satisfaction Effectiveness Planning Work Management 287

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. It’s about using that data to outsmart the competition and capture your audience’s attention. But wield her wisely, and you’re playing to win.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Experiencing stalled business growth?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Try these to surprise and engage your audience. Five little-used digital marketing techniques for your business. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. So why are most marketers so stuck — and how can we get unstuck?

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Marketing Insider Group

JUNE 22, 2023

Discover everything you need to know about getting started with automated marketing. Keep in mind best practices to ensure your automated marketing campaigns are personable. As a result, the system reduces human error and maximizes efficiency in your marketing. Your team needs to value and support content marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

ANNUITAS

JANUARY 20, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. The Right Approach When it comes to omnichannel marketing, precision is key. Sometimes, they make sense.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. When possible, the best approach is to give buyers control of how they experience the demo. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

NOVEMBER 4, 2021

How does this customer perceive my brand? Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively. Why Acquire New Customers?

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Marketing Insider Group

JANUARY 5, 2023

Why is this important? The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins. Someone who reads 10 blogs on your website is not a lead.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. Here we give seven strategies to guide your online advertising. Advertise on effective channels, work with micro-influencers, and make your ads engaging. So, what really works?

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Webbiquity

MARCH 15, 2022

Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. Convincing them to take the next step (and ultimately, to buy from you) can be challenging, however. Here are six ways to make sure your B2B CRO strategy is on the right track.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Launch Marketing

AUGUST 25, 2021

Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

Webbiquity

APRIL 18, 2024

So, why not let B2B marketing automation take care of the rest? But how do make the best use of it (or get started, if you’re still stuck in manual processes)? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, they’re clueless when it comes to generating leads via their website.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Martech

MARCH 20, 2024

Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. And technology buyers also buy on emotion.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter? Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Velocity Partners

FEBRUARY 27, 2024

Non-marketers – salespeople, senior executives and CFOs – were thrilled a decade ago when marketing claimed to be fully accountable for the money they were spending as a result of the marketing automation and data revolution. Jon Miller recently said that the B2B go-to-market playbook is kaput. That Jon Miller. Few are paying attention.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Salesforce Marketing Cloud

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

sagefrog

APRIL 16, 2024

They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. This is especially important when defining your brand positioning and messaging. But we want to help you understand why both are vital to your marketing strategy and how to make both effective.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Velocity Partners

MARCH 28, 2024

Good ABM isn’t about hunting targets and herding them into a funnel. Those strong-arm tactics may deliver a few metrics but they’re not how you win revenue. All the power is in buyers’ hands and they’ll come to you when they’re good and ready. All the power is in buyers’ hands and they’ll come to you when they’re good and ready.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

SalesIntel

APRIL 15, 2024

This article discusses how your team can assist potential clients at each buyer journey stage. Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Only B2B

JUNE 23, 2022

The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. However, it also makes it lot simpler for you to determine where a potential client is in the buying process and how to effectively move them along.

Top of Funnel 118

Top of Funnel B2B Sales Sales Qualified Leads Leads 118

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Automation presents a solution to streamline your email processes and achieve scalable results.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Velocity Partners

NOVEMBER 22, 2023

Uber, Airnbnb (et al) just combined them into new businesses. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. The brief is clear: once prospects understand the new model, they get the essence of the brand narrative.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. In this post, we take a look at why it’s important for B2B marketers to allocate time and resources to digital marketing.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Only B2B

SEPTEMBER 21, 2021

However, simply using the data to reach out to your prospects is insufficient. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. Your prospects are seeking for a solution to an issue that you might be able to solve.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Identify content gaps.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. They demonstrate thought leadership in your industry, drive traffic to your website and build trust with your customers. Here are a few ways to persuade them. Blogs Contribute to Key KPIs. Blogs Contribute to Key KPIs.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92