Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Customer retention. More ROI from marketing.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

SendX

DECEMBER 7, 2020

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points. For you, it might be one, some, or all of these.

Email Marketing 217

Email Marketing Work Management Marketing Management Open Rate 217

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Conversica

JULY 16, 2021

Customer retention and expansion require proactive assistance that drives customer health and favorable outcomes. Even when CSMs prioritize proactive outreach, low customer engagement via email and phone calls is very common. While this has its uses, these mass-blast email campaigns are impersonal and promotional.

Conversion 89

Conversion Work Management Marketing Management Blast Campaigns 89

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How Do You Develop An Email Marketing Strategy?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. Email usage has dropped by 25%. Email usage has dropped by 25%. Conversational content is more than just a marketing strategy.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Vision Edge Marketing

APRIL 11, 2023

The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions. The company’s brand values, which include trust, innovation, and equality, are reflected in its marketing campaigns, events, and product offerings.

Loyalty 198

Loyalty Branding Brand Identity Ad Building 198

The Marketing Blender

NOVEMBER 30, 2023

In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. You’re not alone.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Adobe Experience Cloud Blog

APRIL 11, 2013

Jana is a marketing manager at MixRank. She is optimistic about the growth of online advertising and has a passion for helping online marketers execute campaigns. Here are five email marketing tactics that you can use to retain customers and increase overall revenue: 1. Connect with Jana on Twitter @jana_fung.

Email Marketing 48

Email Marketing Enterprise Management Marketing Budget Marketing & Strategy 48

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Conversica

MAY 7, 2021

To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. Maybe Sales is falling behind in their lead outreach or failing to use the proper messaging developed by Marketing. Generating revenue is a big job.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 69

VALS Communities Copywriting eCommerce 69

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Start sending basic email reminders to encourage customers to complete their purchases. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners.

Ad Building 91

Ad Building SMS eCommerce Segmentation 91

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 55

VALS Communities Copywriting eCommerce 55

illumin

FEBRUARY 6, 2024

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Conversica

DECEMBER 29, 2021

For Marketing and Sales teams, this means adopting a digital-first approach that emphasizes personalized interactions on the customer’s time. This puts greater pressure on improving customer success and retention strategies with seamless execution, proactive customer management, and appropriate growth plans.

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Porch Group Media

JUNE 9, 2022

As a marketer, you’ve probably heard the saying – “Email will never die.”. Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. How Brands are Using Email as Part of Their Mover Marketing Programs. In 2022, 4.03

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

BenchmarkONE

DECEMBER 3, 2019

Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. Whatever department they work in, job title they have, or area within your company they excel in, tapping into it and using that expertise to fuel your blog content has numerous benefits for your company and the SMEs. .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Here are the seven best marketing automation blogs on the internet. They’ll help you identify which workflows are best for automation, which tools to use, and how to apply marketing AI to get the best possible results for your business.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. However, it’s no longer about mass-emailing generic messages.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

SmartBug Media

MARCH 18, 2024

This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. If your business has been around for a while and people are familiar with your brand, your strategy may be more focused on keeping your customer base happy and supporting retention and loyalty.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is Email Marketing?

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). If sales teams are the revenue engines for a company, content is the fuel.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92