Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Organizations of all shapes and sizes are slashing headcounts and freezing budgets. Deal with the loss of third-party cookies. Marketing — in this economy? Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Vision Edge Marketing

APRIL 5, 2022

Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! What does lead generation look like today? You’re not alone!

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Seismic

FEBRUARY 6, 2024

By embracing a comprehensive evaluation process, you can ensure that your sales team operates efficiently and contributes to your organization’s goals and objectives. Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Vision Edge Marketing

NOVEMBER 2, 2021

While innovation can generate additional value for an organization, anyone who has ever launched something new knows that it’s very hard to motivate people to adopt new. Don’t see their peer group doing it or their peers are doing something different. Customer acquisition and retention often depend on new solutions.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. But not to worry. But doing so is more complex than you might think.

Peer-to-peer 271

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 271

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Think about the last book you read or television show you watched. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Vision Edge Marketing

JANUARY 24, 2023

The seven beliefs and behaviors that growth leaders share,” revealed the following results: Growth leaders across the C-suite are 70 percent more likely than peers to have growth as their top priority. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? According to the the study, only 55% of B2B marketers are creating blog content. You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Hinge Marketing

MAY 22, 2023

The focus areas of this year’s study include: How firms organize their marketing and business development teams, how marketing teams support talent recruiting and retention initiatives, and what kinds of technology accounting firms use to propel their marketing programs. These are substantial firms.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Heinz Marketing

FEBRUARY 1, 2024

In this blog post, learn about key benefits to effective reflection on a personal development level and a business level, along with a handful of strategies that can help you improve the way you reflect as you plan for the future ahead this new year. Reflection of the past is a key piece to how we look at and shape the future.

Peer-to-peer 109

Peer-to-peer Business Thought Leadership Planning 109

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Ranking 59

Salesforce Marketing Cloud

JUNE 13, 2023

Trailblazer Community Conferences are in-person and virtual conferences created, organized, and managed exclusively by members of the Trailblazer Community. Attendees come together learn from peers, build their Salesforce network, and give back to their local community. For Bamlak Haile , attending Dreamin’ In Color felt like destiny.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. The unknown is the biggest roadblock to diversifying engagement channel mix for most organizations.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

DECEMBER 8, 2021

It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 315

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 315

Webbiquity

NOVEMBER 8, 2022

Our peers’ choices impact our decisions and actions, according to social proof research. Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. Image credit: Karsten Winegeart on Unsplash. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. The reward? The first is their budget.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Vision Edge Marketing

APRIL 4, 2023

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. For many companies, this investment is six figures.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

ConvertKit

AUGUST 7, 2020

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. Jump ahead.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Mereo

JANUARY 8, 2021

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has been awarded the bronze medal for the Top Company Blog category in the Top Sales Awards 2020, selected from hundreds of global participants. EXPLORE THE AWARD-WINNING BLOG. ABOUT MEREO.

Peer-to-peer 50

Peer-to-peer B2B Thought Leadership Enterprise Management Paid Search Agency 50

Conversica

JANUARY 31, 2022

If your organization is looking for revenue in the short term, it’s probably easier to upsell your current customers rather than chase new ones. This begs the question: How do organizations scale their Customer Success efforts to match the moment? This practicality expresses itself differently on the side of buyers versus sellers.

Marketing AI 52

Marketing AI Peer-to-peer Work Management Marketing Management 52

Seismic

JANUARY 18, 2024

Our “Shift into the New Year” series distills the top sessions into blog posts. While their enablement efforts are unique, both organizations clearly understand the importance of change management in ensuring a thorough, scalable, and successful roll-out of Seismic. Before we dig in, let’s define change management.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Salesforce Marketing Cloud

AUGUST 17, 2022

Working collaboratively in a group setting, you’ll build Salesforce skills and explore different career paths with guidance from mentors and support from peers. Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Vision Edge Marketing

AUGUST 17, 2021

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Your best buyers are most active on social platforms.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This strategy is about keeping business you have with customers you already have. Some customers cost more than others to service.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177