Marketing Insider Group

JUNE 2, 2021

And you’re pretty sure your people have the mettle to tackle your marketing in-house. Paying an agency to handle brand marketing and advertising can be expensive. Having to notify an agency and figure out how to pivot can take days. Having to notify an agency and figure out how to pivot can take days.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Launch Marketing

NOVEMBER 16, 2022

Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” Helps Grow Your Business and Stand Out Among Competitors. Helps Grow Your Business and Stand Out Among Competitors.

B2B Marketing 118

B2B Marketing Paid Search Agency Planning Marketing Management 118

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. Her piece for the Content Standard argues, “Proofreading’s important, but it’s only the tip of the iceberg,” which is music to my ears. It only works if your blog post is the tip of an iceberg.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

BenchmarkONE

APRIL 8, 2020

Thanks to the low cost of entry, content marketing is an extremely competitive niche. To succeed, you need to create great content on your site, then support that with a guest posting strategy that will help you build links to your core content. Create a Content Marketing Strategy.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. This step-by-step guide is ideal if you’re implementing your first e-commerce website. But it’s also a useful reminder checklist if you’re about to start a replatforming project for your current online store. Lowering overhead costs.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. But your editorial calendar could and should change even if your overall strategy does not change much over time. Get more people involved.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Webbiquity

APRIL 7, 2020

Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. So how can we make them better? We have to be more organized and thoughtful in our planning. From startups to the Fortune 100, meetings are a way of life for business professionals. But meetings are essential.

Work Management 264

Work Management Marketing Management Burn Rate Word of Mouth 264

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs.

Training 212

Training Planning Work Management Marketing Management 212

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. More than two-thirds (68%) of marketers report their organization already has an advocacy program.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. You have to put a clear strategy in place before you necessarily need it. Messaging & Branding.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 82

Content Work Management Ad Frequency Marketing Management 82

Webbiquity

APRIL 21, 2020

Dodge reports that it is still very early on in the COVID-19 crisis; however, it is heartening that projects continued to move into the early planning stages at a reasonable pace despite the near stoppage in economic activity over the last few weeks. But a new breed of technology companies is setting out to change that. The Product.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. Her piece for the Content Standard argues, “Proofreading’s important, but it’s only the tip of the iceberg,” which is music to my ears. It only works if your blog post is the tip of an iceberg.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 61

Communities B2B Thought Leadership Tools Thought Leadership 61

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. With the right tools, businesses of any size can harness this potent strategy.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It helps you to evaluate your steps and learn from others’ mistakes.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content.

Campaigns 91

Campaigns Work Management Content Transparency 91

SmartBug Media

JANUARY 16, 2023

If you’re a marketer in the B2B sphere, give yourself a pat on the back. Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. By leveraging B2B inbound marketing. New to inbound marketing? You made it! Don’t worry!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

BOP Design

APRIL 10, 2018

If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase ­– it should not be an afterthought once your website is launched. Plan for Blogging. Plan for Blogging.

Design 48

Design Marketing & Strategy B2B Paid Search Agency 48

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. So how do you deliver a great launch?

Product 98

Product Work Management Case Studies Marketing Management 98

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. When your teams operate in isolated silos, various disadvantages arise. The Power of Cross-Functional Collaboration Cross-functional collaboration can transform your content operations, giving it a more dynamic and integrated framework.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

ClearVoice

AUGUST 17, 2020

Your content ideation, execution and project management isn’t playing out the way you’d like. You’ve been thinking about hiring a marketing assistant, but with the current economy and pushback from HR, it’s just not in the cards. Additional concerns included: Needing help with content creation.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Salesforce Marketing Cloud

MARCH 28, 2023

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? Each business function “spoke” (marketing, sales, service, etc.) Let’s look at one model company you can learn from.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Contently

NOVEMBER 2, 2018

People were building quirky aircrafts and launching themselves off a pier onto a giant, inflatable cushion emblazoned with the energy drink logo, and locals were psyched. Though I was still years from accepting a job in content marketing, I got a mini-education in the field each time someone brought up the stunt. Most likely.)

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s where metrics come in. tangleteezer ?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life. trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Adobe Experience Cloud Blog

OCTOBER 5, 2018

“A goal without a plan is just a wish.” ? The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. They are complex projects requiring multiple skill sets. Building Your Team. Obviously, you need web developers on your team.

Planning 133

Planning Marketing Websites Enterprise Management Work Management 133