ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Top of Funnel 281

Top of Funnel Buyer's Journey Trends Lead Scoring 281

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? They are different.

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. We all know that engagement is good.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ).

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Webbiquity

JUNE 13, 2023

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. The answer lies in understanding their respective strengths and how they complement each other within your marketing plan. Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 240

Lead Ranking Planning B2B Thought Leadership Lead Scoring 240

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 99

Online Marketing Planning Lead Scoring Lead Ranking 99

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use Humor to Build Connections.

Brand Identity 350

Brand Identity Branding Advertising Agencies Content 350

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. You aren’t the only one to think so.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

MARCH 10, 2020

Every romantic relationship expert knows that the early stages are like thin ice. The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. Here are several types of content that can help you do just that. Guest post by Victor Blasco.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 110

Top of Funnel SEO Long Tail Marketing B2B 110

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. Blogs Contribute to Key KPIs. Blogs Contribute to Key KPIs. Monitoring your blog’s performance can help you see how your blog is contributing to such KPIs as social media shares, website visits, return visitors and potential leads generated from blog content.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83

Scoop.it

DECEMBER 28, 2023

Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers. Content marketing is, without a doubt, one of the best ways to achieve this goal. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Martech

FEBRUARY 23, 2024

Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. How do we engage visitors when we know so little about them?

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Defining the primary target audience in detail helps give direction to the overall go-to-market strategy for messaging, marketing content and more. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Heinz Marketing

SEPTEMBER 24, 2023

PathFactory is a content engagement and analytics platform that helps B2B companies deliver personalized content experiences, optimize lead generation, and enhance content performance through data-driven insights. In doing so, you’re likely to find one of two things: A. you’re seeing great results, or B.

Allocation 117

Allocation Top of Funnel Account Based Marketing ABM 117

Only B2B

JUNE 5, 2024

This enables sales and marketing teams to tailor messages according to their needs, aligning to their buyer journey. How do you employ ABM effectively? Must Read: ABM Tactics That Drive Results What’s Demand Generation? How do you implement it in practice? What’s Account Based Marketing?

Account Based Marketing 71

Account Based Marketing Demand Generation Agencies Demand Generation Demand 71

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution?

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place. What Is Content Marketing? .

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Launch Marketing

APRIL 12, 2023

Messaging is at the core of every B2B business. This blog highlights some of the most important benefits and strategies on how to make the most of each. This blog highlights some of the most important benefits and strategies on how to make the most of each. Doing so can often start with consistent messaging.

B2B Marketing 117

B2B Marketing B2B Purchase Intent Marketing & Strategy 117

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. The reward? The first is their budget.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. But how does it work? be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Sword and the Script | B2B

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. As this generation entered the workforce, their influence on buying decisions grew. User experience (UX) gets a lot of attention in tech circles today, but it wasn’t always that way.

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Paid Search Agency 112

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 80

Sales Management Top of Funnel B2B Lead Ranking 80

Stevens & Tate

FEBRUARY 22, 2022

The idea of the omnichannel approach is that consumers are no longer on a buyer’s journey that is strictly linear. For example, they may begin their journey by searching for a product and reading up on it by checking out your blog. This is known as an omnichannel approach. What Is An Omnichannel Approach?

Mobile Advertising 137

Mobile Advertising Loyalty Funnel Advertising Ad Exchange 137

Circle Studio

NOVEMBER 24, 2020

Some of the factors behind that include the enormous generational change in the workforce and the rapid pace of change brought on by technological advancement. B2B buyers crave video content and they are looking for video content at every stage of the buyer’s journey. Virtual events.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Identify content gaps.

CMS Development 96

CMS Development Examples Work Management Touchpoints 96

SmarkLabs

JUNE 13, 2022

Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. First, we’ll cover the four marketing fundamentals essential for every business to define.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57