How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

Trending Sources

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

Who Goes to Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Who Goes to Eloqua Experience?

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Learn more about their video marketing journey in their recent post on the OMC blog. Blog Demand Generation Marketing Communications

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Learn about behavioral models on the Infer blog.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives.

22 Photos from Eloqua Experience 2012

Modern Marketing

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. EE12 #Eloqua.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

Modern Marketing

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. I recently joined Oracle Eloqua because of Oracle’s commitment to championing the Modern Marketer.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

Modern Marketing

It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. All the marketers at this Eloqua school were polished and fun. No one told me Eloqua cookies had to be accessed via HTTP.

Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

5 months ago, I used LinkedIn’s search tool and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

Modern Marketing

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011.

Eloqua’s Grande Guide to the Social CMO

Modern Marketing

Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. Business participation was extremely high in company blogs, brand communities and Facebook. by Joe Chernov | Tweet this.

What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. So what can you do now with Eloqua AppCloud in Topliners?

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Check back for more updates from Eloqua Experience Europe, and follow the event discussion on Twitter #EE13.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.

Who Won an Eloqua Markie Award

Modern Marketing

And you could feel the anticipation leading up to the event during Eloqua Experience. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Phew! What a night.

How to Write the Perfect B2B Blog Post

Modern Marketing

by Jesse Noyes | Tweet this By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute. As a result, the world gets another abandoned blog.

Memories From Eloqua Experience 2013 (Slideshow)

Modern Marketing

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. Memories From Eloqua Experience 2013- San Francisco from Eloqua.

Video: Happy Holidays from Eloqua

Modern Marketing

This year’s holiday greeting from Eloqua puts our community – our customers, our partners, our employees – front and center as the “greatest gift” and features tales of holidays past show us teachable moments for today.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Eloqua focuses tirelessly on visual communications. Just as we reimagined our Social Media Playbook into the Social Media ProBook , we’ve similarly revisited The Blog Tree. The Blog Tree: New Growth. View more documents from Eloqua. The Inforgraphics Blog. Q1 Blog.

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Picture Yourself at Eloqua Experience

Modern Marketing

So for all those joining us this week at Eloqua Experience , we want to help you share your experience. We’ll share our favorite photos on this blog, on our Pinterest page, Facebook and on Twitter. We’re pumped to see and share your Eloqua Experience!

Eloqua Goes Titanium

Modern Marketing

Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. We’ll use our blog and Twitter feed to keep you updated of what’s happening leading up to and during the event of the year. Digital Marketing cloud computing Demand Generation Dreamforce Dreamforce 2011 Eloqua Marc Benioff marketing Twitterby Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”

Do Modern Marketers Market Better After Eloqua Experience? [CHART]

Modern Marketing

by Tom Hardy | Tweet this With Eloqua Experience (#EE13) just a few weeks away, the Eloqua community is building to a crescendo of activity much like Santa’s workshop before the big day! Do Modern Marketers Market Better After Eloqua Experience?

5 London Attractions to Enjoy During Eloqua Experience Europe

Modern Marketing

by Amanda Batista | Tweet this As we gear up for Eloqua Experience Europe , 25-26 June, at the Millennium Gloucester Hotel London Kensington , we wanted to share some Extra Experience scoop with the marketing community.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

Top 10 Modern Marketing Blog Posts of 2016

Modern Marketing

As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation.

Introducing “The Blog Tree: UK Edition” [Infographic]

Modern Marketing

The Blog Tree series of infographics embodies both of our philosophies. Called The Blog Tree: UK Edition, our latest infographic centers on bloggers in the UK. The Blog Tree: UK Edition. View more documents from Eloqua.

B2B Blogging and Video Takes Off

Modern Marketing

But according to a survey released this week, it might have been the year of the blog. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy.

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Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

Modern Marketing

by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers.

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. “ Who goes to Eloqua Experience anyway?

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

Modern Marketing

The guide closes with a meaty list of resources: must-attend events, must-download templates, as well as must-read books, publications and blogs. View more documents from Eloqua.

Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

These assets have helped us attract new visitors to our blog and new names in our databases. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic.

Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

Modern Marketing

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Eloqua Experience is a hub for best practice exchange. “ Submit your speaking proposal for Eloqua Experience, Oct.

20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. You have to follow Maureen Blandford’s B2B In A B2C World Blog.

Marketing Memories Made at Eloqua Experience Europe [DECK]

Modern Marketing

by Eloqua | Tweet this Nearly 400 B2B marketers gathered this week at the Millennium Gloucester Hotel in London to learn about The 5 Tenets of Modern Marketing , how to creatively conceptualize marketing, and to look to their peers’ success metrics for inspiration!