Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Many are self-educating early in the sales cycle. This is the secret sauce to beat and differentiate yourself from the competition.

Curation 100

Curation Sales Cycle RFP Content 100

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Offer comprehensive training and support resources to ensure a smooth onboarding process. “We have a long sales cycle.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

SalesIntel

APRIL 6, 2023

In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them. So, let’s dive in and explore the top four sales efficiency challenges and how you can successfully solve them by leveraging SalesIntel. Data gaps exist.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

SalesIntel

JANUARY 24, 2024

One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you.

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

ViewPoint

MAY 15, 2013

This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Well, if it was that simple, sales training courses would offer money back guarantees. The alternative close. The generous offer of a puppy dog. The Qualification Gap.

Top of Funnel 120

Top of Funnel Urgency Marketing Work Management High Quality Lead 120

Vidyard

NOVEMBER 13, 2019

In addition to using personalized videos for outbound sales prospecting, they’ve created a library of explainer videos packaged in a choose your own adventure-style interactive experience to clearly describe their unique service offerings, and an educational video series to drive engagement in the early stages of the sales cycle.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Belkins

DECEMBER 20, 2020

Publish compelling content in your blog to engage your audience. Indeed, an expert armed with the best practices and scenario-based workflows is likely to reach the targets more effectively, accelerating sales cycles. Here are some tips for you to win more clients: - Ask your existing customers for referrals.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Top Rank Marketing

AUGUST 21, 2023

The great thing about it of course is that the sky’s the limit in B2B — there’s so much more opportunity, because of the longer sales cycles and so many other opportunities. It’s going to be a differentiator for us as individuals in our career. And those deals are happening right now. So what’s out there?

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

Heinz Marketing

SEPTEMBER 7, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Wendy: Oh, yeah.

Top of Funnel 90

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 90

Vidyard

JULY 27, 2022

6: Train Your Customer Service Team with Video 3.6.1 Customer Service Training Videos 3.6.2 Demo Videos Provide More Time for Differentiation 5. Pro Tips for Sales Videos 1. The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 Selfie Video) 1.2

Template 73

Template Video Marketing Work Management FAQ 73

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

JUNE 18, 2018

Is that something that you can train? Before we have to take a quick break here in a couple of minutes here Patrick, just I want to talk a little about differentiation in the sea of what is like, 5500 maybe even more sales and marketing tools out there. How inside of Altify, are you connected with the sales organization?

Sales Management 41

Sales Management Top of Funnel Work Management Marketing Management 41

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. " So where does this leave traditional sales training companies.?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Referral Rock

OCTOBER 9, 2019

It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Heinz Marketing

MAY 4, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 79

Top of Funnel Work Management Thought Leadership B2B Thought Leadership 79

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Sales emails. In reality, any content that helps your sales team do their jobs can be classified as sales enablement content. But — is your sales team reading that content?

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Tomorrow People

SEPTEMBER 27, 2022

They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding. If you have a large team, however, they may even benefit from sales training.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding. If you have a large team, however, they may even benefit from sales training.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Animalz blog

MARCH 20, 2023

Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth. Animalz worked with Exer Health to build SEO as an organic customer acquisition channel that will supplement consultative sales.

Sales Qualified Leads 58

Sales Qualified Leads High Quality Lead Traffic SEO 58

The Marketing Blender

MAY 4, 2021

Often a fractional CMO will lead the improvement of your positioning, differentiation, messaging, and brand while also developing the plans and campaigns to increase current customer revenue, increase leads and improve lead quality, and orchestrate strategic initiatives such as product launches or penetration of new markets. Our Services.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

Vidyard

FEBRUARY 18, 2021

TBI Uses Video to Educate and Train 6.2.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. By using video throughout the sales cycle, Thomas has increased close rates by 4x, with more than 500 unique viewers across his target accounts! Consolidate Disparate Systems 6.1.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Seismic

MAY 17, 2022

Spaces like digital sales rooms allow sales reps to differentiate themselves from competitors and simplify virtual sales cycles for buyers. What is a digital sales room? A digital sales room is a microsite where buyers and sellers can collaborate and access content that’s relevant to the deal cycle.

Sales Cycle 52

Sales Cycle Digital Asset Management Microsite Differentiation 52

Outgrow

OCTOBER 4, 2022

Welcome to the Marketer Of The Month blog! . Most crucial parts of the sales process. Most crucial parts of the sales process. Changing the way sales is perceived. How to differentiate from your competition. And sales teams and the companies in general? Metrics growing tech companies should target.

Enterprise Management 52

Enterprise Management Work Management Ideal Customer Profiles B2B Marketing 52

Heinz Marketing

AUGUST 5, 2021

I hope this blog post serves as a starting point if you’re interested in ABM platforms or a great resource if you’re looking to brush up on a few platforms out there. This doesn’t have to be your criteria but could be some key differentiators between platforms. Account targeting functionality.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Madison Logic

MARCH 26, 2024

You can further qualify accounts and cement that you’re the partner of choice by sharing targeted content such as buying guides and in-depth blog posts to ensure your solution is front and center as prospects are comparing their options. Retargeting becomes invaluable during the consideration stage.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Metadata

JUNE 9, 2020

Even more exciting, let’s say this new thought leadership asset does an excellent job at educating, differentiating, and agitating the problem your product solves. Enable Sales to use the asset in prospecting and sales cycles. Call-to-action on blog posts. Company-wide email signatures.

Demand Generation 98

Demand Generation Distribution Top of Funnel B2B Thought Leadership 98

Vidyard

FEBRUARY 18, 2021

TBI Uses Video to Educate and Train 6.2.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. He made a fundamental shift in his sales process by replacing face-to-face meetings (including video calls) and ad-hoc emails with short personalized videos.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. After a period of occasionally blogging about our findings, we launched athenaInsight in 2016 as a data-fueled news hub to get serious about our content marketing.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Inbox Insight

JUNE 28, 2021

shorter sales cycles. Fully personalizing your content requires time and energy; tailoring it specifically to each individual account on your list involves focus and accuracy, as discussed in our recent blog Content Personalization at Scale is Easier than You Think. superior customer experience. faster revenue.

Personalization 105

Personalization Ideal Customer Profiles B2B Marketing Lead Ranking 105

DivvyHQ

JULY 11, 2017

The other good piece of news is we have an established battle plan you can follow to ensure your training gets off on the right foot. The content industry writ large includes product content, sales content, customer service content, event content, employee-generated content, marketing, and advertising content. Part 1: Planning.

Marketing Strategy 47

Marketing Strategy Marketing & Strategy Planning Content Marketing 47

Contently

JULY 30, 2018

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. After a period of occasionally blogging about our findings, we launched athenaInsight in 2016 as a data-fueled news hub to get serious about our content marketing. Prepare to rethink KPIs.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Kapost

MAY 2, 2016

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper. Plan the types of content required to meet customer needs—white papers, blogs, how-to videos, etc.—and

Top of Funnel 48

Top of Funnel Planning Paid Search Agency Content Marketing 48

Hubspot

OCTOBER 29, 2019

Our goal was to have a one-stop shop for someone looking to get started with social sales -- whether as an initiative for your sales team or for yourself. And because it's more the exception than the rule, social selling can become a differentiator for sales organizations that adopt it early. Subscribe to blogs.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

B2B Digital Marketer

OCTOBER 19, 2020

And as you know, with sales, if you can get their curiosity, if you can differentiate yourself and kind of peak their interest, you’re in, then it’s, then, then that’s your time to shine. They usually will have some sort of blog. You’ve already, you know, built internal buds. It don’t, I.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Hinge Marketing

APRIL 6, 2017

It wasn’t until that moment that we learned an e-commerce platform selling training materials was buried deep in their site. Don’t ignore deep areas of content, such as blogs & company news. Consider adding a blog if you don’t have one. No matter what, each approach should differentiate your firm visually.

Work Management 90

Work Management Marketing Automation Services Marketing Websites Marketing Management 90

B2B Digital Marketer

SEPTEMBER 22, 2020

We had actually, we had, um, a few years ago I wrote a blog or a series of blogs that was called Susan and bill have relationship problems. And as Susan was the sales director and bill was the marketing director. Cause I do have that longer sales cycle. John O’Connor ( 15:50 ): Yeah.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52