The Point

OCTOBER 29, 2021

And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle. Trial & Demo Conversions. Responding to those specific companies, by name (“Hey Google! Lead Nurturing.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Interested in watching this blog in video form instead?

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Outbrain?

Paid Content 219

Paid Content Distribution Cost Per Thousand Budget Programs 219

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. You can track Unique Page Views via Google Analytics. This will help you understand how well your post is ranking in Google.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. When the time is right, they request a demo to learn how we can help. Content leads. Audience growth.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ActiveDEMAND

FEBRUARY 22, 2022

Lead stories are small, quick to create user journeys that show clients and stakeholders how marketing works. Leading marketing agencies use them to supplement their monthly reports and offer something concrete and easy to understand for clients. Building Blocks of Great Lead Stories. Great lead stories need lots of real data.

Ad Building 69

Ad Building Leads Lead Marketing Qualified Leads 69

Sage Marketing

JULY 23, 2023

In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

DealSignal

APRIL 10, 2024

For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics. How to use B2B intent data Prioritizing your Go-to-Market, creating more leads, and generating a sales pipeline in a consistent, repeatable way.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Organic listings are typically blogs or helpful articles. You can target top and bottom funnel.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. And that didn’t go over well with Google. This blog on amazingly effective email subject lines is one of our current ‘rock stars.’ What is SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. What are the implications for Advertisers?

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Google recently moved all websites to mobile-first indexing.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Velocity Partners

JULY 5, 2023

Our last campaign generated loads of leads! Why is no-one signing up for a demo?” “We Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. At least not yet.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This article aims to dissect the implications of these changes on your professional endeavors.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. As the leading video platform, YouTube can help you build a brand identity and forge deep connections with viewers. But can B2B marketers use YouTube to the same effect?

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. Lead generation is the process of turning your audience into sales prospects. Lead generation is the process of turning your audience into sales prospects.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Google is paying more attention to what the user is really looking for and delivering results tailored to that understanding.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Creating Google alerts for keywords is another. Do this by subscribing to Reddit threads, or trade and industry group blogs.

Top of Funnel 254

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 254

Optinmonster

JUNE 4, 2024

They allow you to generate new leads before your page is up and improve user experience (UX) by keeping visitors informed about your new site. A Coming Soon landing page is an effective lead generation tool. You can use it in many ways to kick off your marketing campaign before an official product launch, startup, or blog site.

Examples 78

Examples Landing Pages Template Lead Scoring 78

Unbounce

AUGUST 13, 2019

You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. Just ask Taylor.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Google, Siri, and Alexa are all examples of NLP in action. Schedule a Contently demo today to learn more about how our solution can drive your content strategy using the power of NLP.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Contently

APRIL 20, 2023

Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. To learn more about Contently’s analytics, reach out to schedule a demo.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Looking a bit like Google did way back when, it’s simple and clear and quick. It all depends on your needs. bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Get more leads.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Brightedge

JANUARY 23, 2020

Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the table. We wanted to discuss the best practices for lead generation and techniques with our community. Here are a few best practices for lead generation that we find work well.

Top of Funnel 59

Top of Funnel Google Lead Scoring Lead Ranking 59

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Looking a bit like Google did way back when, it’s simple and clear and quick. 15) Google Alerts. 2) TweetReach. [/bw_banner_cta].

Social Media 144

Social Media Tools Media Lead Scoring 144

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. Video for what Software demo videos are a big need for B2B businesses with technical products. The repurposing possibilities are endless. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62