Marketing Insider Group

OCTOBER 20, 2020

You’re sitting in a conference room. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. If you’re using webinars for lead generation , remember that they are not just a sales pitch. Picture this.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. It’s tempting to create content that touts all the really great things about your company, but that’s why you have a sales team. Our advice: take it one step at a time.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Ranking 361

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. You can minimize lost sales and business opportunities by making your services and products easy to find and buy online.

SEO 306

SEO Lead Ranking Lead Scoring Paid Search Agency 306

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 327

Work Management Video Marketing Marketing Strategy Marketing & Strategy 327

Marketing Insider Group

APRIL 28, 2020

But in these times when your production, sales, and services may be limited, content marketing can deliver ROI in any market and set your business up for better days. It’s not the time for conferences or trade shows either. Now is your opportunity to really serve your audience in any way you can. Quick Takeaways.

Work Management 363

Work Management Marketing Management Paid Search Agency Content 363

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. 7-quick-wins-sales-marketing-alignment. Sales and marketing have always relied on each other.

Top of Funnel 257

Top of Funnel Lead Ranking Marketing Qualified Leads Lead Scoring 257

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. And this problem drives a deeper wedge between marketing and sales. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins.

Lead Ranking 255

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 255

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Sales Enablement is a Key Core Competency. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 235

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 235

Onalytica B2B

APRIL 19, 2018

An influencer guest blogging on your site, or co-creating some content with you. It’s important to remember that influencers will be very open to opportunities that are going to help them become more influential. To elaborate: Influencer-Generated-Content. For example: customer reviews left on product pages. ” Improve SEO.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

InsightSquared

SEPTEMBER 18, 2019

When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. They met us at a conference or read something somewhere else.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Zoominfo

MARCH 12, 2019

According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ). Interactive webinars provide attendees with the opportunity to ask questions and receive insightful answers. Create a blog post out of actionable speaker tips. A blog post takes a few minutes to skim.

Webinar Metrics 214

Webinar Metrics Webcast Broadcasting Zoominfo 214

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. In the B2B world, sales cycles are long and decisions are collaborative. Spot opportunities.

Research 312

Research Content Marketing Work Management B2B Thought Leadership 312

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. While I attend conferences and do speaking engagements, my greatest influence is likely through my blog content.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

KoMarketing Associates

SEPTEMBER 4, 2018

Not only should B2B marketers contribute comprehensive and accurate business information, but they should look for opportunities to incorporate inbound links to the organization’s website and key content marketing assets where appropriate. Conferences & Tradeshows. Contributed Community Activity. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Onalytica B2B

APRIL 3, 2018

followers contributing a prediction/quote to a brand’s blog post on the future of AI. To pay or not to pay: Professional influencers tend to be paid to give talks and presentations at conferences, or to write longform pieces of content such as whitepapers and ebooks. They publish content that is relevant to particular topics.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 181

Advertising Agencies Tips Paid Search Agency Enterprise Management 181

Zoominfo

SEPTEMBER 6, 2018

If you’ve never hosted a B2B event, or if you simply want to improve your event content strategy, today’s blog post is for you. For this reason, we recommend that you create blog posts, infographics, or videos, to explore the theme or topic of your event from every angle. Step 1: Prepare your event content strategy ahead of time.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

KoMarketing Associates

FEBRUARY 6, 2018

Product marketing collateral and sales presentations. We make competitive assessments during the pre-sales process, with client discovery, and on a regular ongoing basis throughout an SEO program. Blogs and third-party publications which are often critical for link building outreach as well. Competitor Analysis. Final Thoughts.

SEO 179

SEO B2B Marketing SME Planning 179

Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Focus your account-based marketing plan around the products with the fastest sales cycles! Do you need to close big sales?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Number of in-person attendee badge scans.

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. These statistics confirm what I heard from many people I spoke with at the conference: Although nearly all marketers understand AI’s impact on marketing, they’re not quite sure where to start. Let me explain.

Marketing AI 125

Marketing AI Planning Act-On Work Management 125

Webbiquity

DECEMBER 1, 2020

They enjoy working with big companies because of the credibility that confers. If the influencer has a website or blog, take a close look at it before reaching out. If you wouldn’t launch straight into a sales pitch in real life (and you shouldn’t), don’t do it on LinkedIn or Twitter. It all helps. The Quality.

Enterprise Management 291

Enterprise Management B2B Marketing Work Management Marketing Management 291

Tony Zambito

OCTOBER 26, 2020

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. Questions related to how to reset sales and marketing to a vastly different world from just one year ago. Interactions : how do we redesign sales and marketing interactions with buyers?

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Webbiquity

APRIL 23, 2019

G2Planet today provides enterprise event management software platforms for three types of needs: very large single-event management (such as multi-day customer conferences with thousands of attendees); multi-event management (for enterprises that participate in dozens to hundreds of corporate and industry events each year); and.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Marketing Automation Services 182

Marketing Insider Group

DECEMBER 8, 2020

Publishing quality blog posts more often shows your target audience your commitment to go to great lengths to provide them with valuable content that addresses their concerns. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 Also important is the frequency of your publishing.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Ranking Lead Scoring 117

Vision Edge Marketing

SEPTEMBER 17, 2024

Every interaction with the customer, whether it’s through product design, marketing communications, sales interactions, legal and finance systems, or customer support, serves as a moment of truth. It is an opportunity to reinforce the organization’s commitment to putting the customer first.

Process 280

Process Allocation Ad Building Loyalty 280

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report.

Top of Funnel 163

Top of Funnel Product B2B Thought Leadership B2B 163

Marketing Insider Group

NOVEMBER 14, 2019

Executives love seeing logos on stadiums, and they love seeing super bowl ads, and all the things that we make fun of marketing about primarily come from a request from sales or marketing or product people. I went to the sales team and showed them that I use this term, the buying journey doesn’t start with a search for our product.

Peer-to-peer 275

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 275

KoMarketing Associates

APRIL 25, 2017

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Lookalikes. Office Type.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Convince & Convert

DECEMBER 13, 2024

Insights from Orbit Medias 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. If youre not consistently updating your content strategy especially the one fueling your blog you will start to see diminishing returns on your efforts. That was not the case.

Blogger 115

Blogger Top of Funnel Marketing & Strategy Correlation 115

Marketing Insider Group

SEPTEMBER 16, 2019

At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 241

Relevance Research Opinions Content 241

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. This is part two of my interview with Brent Adamson ( @brentadamson ), co-author of The Challenger Sale and The Challenger Customer.

Sales Management 307

Sales Management Buy Research Lead Ranking 307

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Your existing client conference calendar can be converted to virtual.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. Without the “high-touch” activities of high touch sales, we’ve had to get creative. Let’s take a look. .

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

KoMarketing Associates

JANUARY 5, 2017

For instance, if you were a convention center that held several yearly business meetings and conferences, you could create 360-degree photos and videos of all your available meeting spaces. These longer pieces of content are great for capturing email addresses which can be leads for your sales team. Images via Pixabay.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217