Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. In their mind, a well-educated prospect will come to them when it’s time to buy. There’s a piece on the HockeyStack blog.

Lead Gen 102

Lead Gen Lead Ranking Marketing Qualified Leads Demand 102

NuSpark Consulting

FEBRUARY 18, 2016

So how does this relate to a blog post about B2B websites? So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Your website is a marketing and sales tool.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Velocity Partners

NOVEMBER 22, 2023

And, even if there are other vendors with a similar model, the brand that educates them on it usually moves to the top of that shortlist. There’s a downside too: An education challenge New models can be hard to understand. A perceived risk challenge In buying journeys, every Unknown triggers a whole cluster of anxieties. .”

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Your website, product information, blog posts and presentations can always be improved. Your website, product information, blog posts and presentations can always be improved. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

ANNUITAS

FEBRUARY 2, 2016

Your papers and brochures may do a fantastic job of describing the benefits of your solutions, but if you have not established that you are a trusted advisor that understands the buyer they may be hesitant to invite you to the table. Stock photos won’t get noticed, unless you make your way onto this site – which you don’t want.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

ANNUITAS

AUGUST 19, 2014

We should be looking at a holistic buying process and then if we want to align that to a funnel that’s fine, but we should be looking at what does our Engagement content have to say? Is it not necessarily pushing my brand but helping me really educate my Buyer?”. If not, you’ve got a huge gap in that buying process.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Sharpspring

MAY 6, 2021

A blog post is great conduit for educating your clients about what you can offer and problems you can solve. Follow this with e-guides, e-books, white papers, and research reports. Look at demographics such as age, gender, race, education, or career and see whether they require different approaches.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. B2B Buying Process.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages. Online Training. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. B2B marketers should focus on creating pieces of content to educate their audience groups. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Hubspot

MARCH 14, 2018

Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. How Are They Different From Blog Posts and Ebooks?

FAQ 100

FAQ Case Studies Case Study Comparison 100

Marketing Insider Group

AUGUST 19, 2015

They probably need more educational research to get their arms around the problem. Often, that content is a white paper, eBook, webinar or a newsletter. Have CTAs Mirror The Buying Cycle – Different offers appeal to people who are in different stages of their buying cycle.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Sharpspring

MAY 6, 2021

A blog post is great conduit for educating your clients about what you can offer and problems you can solve. Follow this with e-guides, e-books, white papers, and research reports. Look at demographics such as age, gender, race, education, or career and see whether they require different approaches.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

Madison Logic

AUGUST 31, 2023

Do this, and you’ll accelerate the buying journey, build that valuable buyer trust, and convert them into customers faster. Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages. Are you ready to dive in?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Sharpspring

MAY 6, 2021

A blog post is great conduit for educating your clients about what you can offer and problems you can solve. Follow this with e-guides, e-books, white papers, and research reports. Look at demographics such as age, gender, race, education, or career and see whether they require different approaches.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Use a social publishing site like scribd.com to gain a larger audience for your white papers.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. This white paper aims to change that perception of them. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. This white paper aims to change that perception of them.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Digital B2B Marketing

SEPTEMBER 22, 2011

B2B buyers are well educated adults. Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. The choice someone makes provides information about the type of content they are interested in or the stage in the buying cycle they are at. Filed under:

Planning 100

Planning Content Marketing Webcast Content 100

Industrial Marketing Today

APRIL 22, 2010

You can buy the book from Amazon and visit his site at www.distributiontrap.com. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

NuSpark Consulting

JULY 13, 2016

Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. Only 27% of top companies say their C-level execs are active on social platforms.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Adobe Experience Cloud Blog

JANUARY 2, 2013

Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Instead, you must create multiple pieces of content relevant to buyer roles and buyer stages, enticing a lead to engage with your content multiple times during the buying cycle. Buying Role.

Demand 48

Demand Generation Demand Generation Agencies Buying Cycle 48