SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Remember blogging—an oldie but a goodie!

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. But does that mean there are no standards—or at least guidelines—that help people create quality content? Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies. We tried to tackle every aspect of event marketing. Check them out below! Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

ClearVoice

DECEMBER 26, 2018

In either case, 2018 was nothing if not an exciting time to be involved in content marketing. Sure, the year had some highs and some lows, but as long as we learned along the way, then we are better content marketers for it. let us introduce you to 11 of this year’s top blog posts. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. The Top 25 Must-Bookmark Sales Blogs.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Ranking 288

Zoominfo

FEBRUARY 22, 2021

— Kyle Porter (@kyleporter) March 25, 2020. Sean’s major focus is all about growth and boosting sales education, so he’s a great influencer for you to follow if you’re just getting started in sales and want to build a pipeline fast. The death of email templates is accelerating. The only way to connect is with authenticity.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

JANUARY 5, 2015

Lucky for you, NewsCred connected with some company founders, CEOs, and awesome innovators for their go-to blog picks to give you an inside track into thinking like an entrepreneur. Matt on Marketing. Why: “Heinz Marketing does a great job of pulling the best ideas from a variety of blogs and putting their own spin on them.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

APRIL 6, 2020

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. Then, you’re ready to dig into #6… DUN, DUN, DUN… pillar content.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

The Lead Agency

JULY 16, 2020

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. In fact, it can be up to 25 times more expensive to bring on a new customer than it is to keep an existing one. Keep in Touch.

Marketing Budget 101

Marketing Budget Top of Funnel Marketing & Strategy Budget Programs 101

ClearVoice

SEPTEMBER 22, 2022

But you may not realize that a CRM can have a huge impact on your content marketing strategy if you use it correctly. Here are some tips for how to set up a CRM system with an eye toward content marketing, followed by three ways to use your CRM for content marketing to better reach and engage your target audience.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Outbrain

MARCH 15, 2021

Great content is a valuable piece of your overall marketing strategy. However, most content on the web rarely gets read. According to a survey by BrightEdge of 252 digital marketers, 71 percent said less than half of their content gets consumed. Invest in Video. Leverage Client Data to Create Case Studies.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Webbiquity

APRIL 6, 2021

Of course, when the global pandemic hit, Kipsu’s market was decimated. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” You mentioned Minnestar and other local organizations that are great places to kickstart growth. The Launch.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. These statistics show growth of 25 percent since 2015. How B2B Marketers Use It.

Display 173

Display Advertisements Advertising Marketing AI 173

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Here are 6 reasons why you should embrace it.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Blogger 52

Zoominfo

FEBRUARY 22, 2021

Check out a few sales influencers we like to follow: Kyle Porter Sean Sheppard Jill Rowley Gary Vaynerchuk David Dulany Trish Bertuzzi Lori Richardson Jill Konrath Morgan Ingram Aaron Ross Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. — Kyle Porter ☔️ (@kyleporter) March 25, 2020 2.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Focus on Video Content. In short, brand visibility refers to how much your brand is seen on different marketing channels.

Branding 75

Branding Brand Identity Paid Search Agency Social Media 75

Marketing Insider Group

JULY 23, 2014

Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. Content Marketing'

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Contently

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Get the team back on board.

Marketing & Strategy 133

Marketing & Strategy Content Paid Search Agency Custom Publishing 133

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Expert Round-Ups What Is an Expert Round-up An expert round-up is an article that is largely built by asking experts to answer a single question, such as “What is their favorite tool or tip for doing X”.

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. Key Stats: Over 2.8 90 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

ConvertKit

JUNE 18, 2021

Or that it can happen, but only for Great Authors. Miller mixes custom projects, books, and freelance journalism with content marketing projects for B2B clients, consulting and teaching, and writing for niche publications like those at universities, hospitals, and associations. It’s time to bust that myth. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Content Marketing Institute

DECEMBER 14, 2018

OK, the original plan for this article was to provide great examples of ledes in B2B and B2C content marketing. It’s the determining factor on whether to read the article. The lede has many responsibilities – to hook the reader, to indicate the subject matter, to set the article tone, etc.

Work Management 84

Work Management Peer-to-peer Burn Rate Click Rate 84

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139